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Why Are Website Backups Important?

There’s a good chance that you have invested a lot of time and money into your website. And, if something were to happen to it and you lost that data, you would likely be devastated. This is, unfortunately, a reality for many small business owners that haven’t invested in a proper way to create backups of their website and associated data. But why exactly are website backups and important and how can you ensure they are being done?

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Design Development Website

Ronald McDonald House Charities of Tulsa Website Revision

Skynet Solutions has had the opportunity to work with organizations of all sizes to meet their digital marketing goals and expand their online presence. Although, working with non-profit organizations holds a special place in our hearts. That’s why when given the opportunity to help Ronald McDonald House Charities make a difference, we were more than happy to accept the challenge and deliver solutions designed to meet their unique needs.

Ronald McDonald House Charities of Tulsa

The Ronald McDonald House of Tulsa provides a space for families to remain near their hospitalized children during the duration of their medical treatment. By supplying the opportunity for families to make home-cooked meals and stay in private bedrooms, RMHC Tulsa can help alleviate some of the burdens these families are facing. The House is an independent organization, non-profit corporation, locally owned and operated by Ronald McDonald House Charities of Tulsa, Inc., and is entirely dependent upon donations to support families in need.

For this project, Skynet Solutions was entrusted with the new design of the website; however, it had to meet national guidelines set forth by Ronald McDonald House Charities corporate office. While this posed new challenges that aren’t found with other businesses, it was one that the team at Skynet Solutions was happy to accept. To accommodate this need, all changes to the website were approved by the organization to avoid any miscommunication and ensure all guidelines and rules set forth were fulfilled.

Since Ronald McDonald House Charities of Tulsa is completely reliant on donations to provide families with the resources and space needed to be near their children during medical equipment, the website needed integrated functionality to allow for donations to be received. By setting up a new payment system to allow for one-time donations or an option for recurring donations, RMHC now can use gifts from generous residents of Tulsa to keep families close.

In addition to the creation of an online donation system, Skynet Solutions worked to develop a clear sitemap that provides visibility of all pages to search engines while also implementing 301 redirects as needed to ensure no existing ranking was lost. Furthermore, the completed website was resubmitted to Google for indexing to ensure that no pages or changes to the website architecture were lost throughout the process. This attention to detail is critical for a successful website push, both new or a redesign.

To learn more about Ronald McDonald House Charities, we encourage you to visit their official website. Many great benefits can be achieved when working with an experienced team to enhance the image of your organization or implement new features that your visitors can take advantage of. Although, partnering with an organization that you truly believe in helps make the work a little sweeter and more fulfilling. If you are ready to get started, we look forward to hearing from you and helping determine the best solution to achieve your goals. Contact us today to learn what is possible!

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Why Partner with Skynet Solutions?

Launching your new website is just the beginning. Even if you already had a successful online presence before. No matter what your overall goals may be, the marketing team at Skynet Solutions is here to ensure that you have the support needed to make the most impact through proven eCommerce support and unmatched marketing service. Each website we create stands out in their ease of maintenance and navigation, making them an overall positive, simple and engaging experience for users to navigate.

If you are ready to invest in making your website the best it can be, our sales team is waiting to hear from you. With a wide variety of services, we can help create the perfect customized plan to meet the individual goals of your business. We encourage you to learn more about our services or contact us today to get started. Let’s grow together!

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Design Development Website

Daddy Hinkles eCommerce Redesign

As modern brands continue to shift to online stores to broaden their reach, it comes as no surprise that you likely won’t get far without a robust eCommerce platform and custom technology needed to fit your existing workflow. A new eCommerce website design can not only improve search engine rankings when properly implemented but can also help create a great experience for your visitors that encourages them to purchase, sign up for a mailing list or perform various other calls to action. These factors led Daddy Hinkle’s to search for new ways to improve their online store and modernize their website design.

Daddy Hinkles Case Study

Daddy Hinkle’s has built their reputation on instant marinade options that not only tenderize meat quickly but also provide a great steakhouse flavor from the comfort of home; however, their product line is far deeper than that. From seasonings and rubs to liquid tenderizer, this product line provides endless opportunities for flavorful family dinners from grilled meats to delicious soups, chilis or casseroles. To expand Daddy Hinkle’s online presence and further improve their ability to sell new products to a wider audience, Skynet Solutions helped make this possible through our web design and eCommerce support services.

For this project, Skynet Solutions was responsible for not only transferring the existing website to the WordPress platform to improve security and functionality but by also writing new content for both individual pages and product descriptions. To ensure secure and reliable transactions through Daddy Hinkle’s our web design team implemented modern eCommerce technologies to simplify the online ordering process for both individual consumers and wholesalers that require large quantities of products.

Daddy Hinkle’s has a long history of providing unmatched tenderizer and marinade products. The earliest formulations of the product reach back as far as 1942 although the first 9 cases of Daddy Hinkle’s weren’t sold until 1994. To celebrate this history, Skynet Solutions worked with the team behind the products to ensure the content met the tone and needs of the organization while also ensuring search engine optimization goals weren’t lost in the process. This was achieved through a combination of new content and editing existing content provided by Daddy Hinkle’s.

Through standard eCommerce support services and continued website maintenance and hosting services, the team at Skynet Solutions continues to work with Daddy Hinkle’s to achieve their current and future marketing goals. As found in our existing eCommerce portfolio, a website redesign and implementation of new eCommerce technologies can help attract and engage new customers no matter what industry you may be in. When performed by a talented and experienced team, businesses don’t have to risk losing their existing traffic and previous search ranking.

To learn more about Daddy Hinkle’s, we encourage you to visit their official website. As a leading provider of digital marketing and eCommerce support services in the Tulsa area, Skynet Solutions proudly partners with Daddy Hinkle’s to maintain and improve their eCommerce store whenever needed. If you are ready to get started, we look forward to hearing from you and helping determine the best solution to achieve your goals. Contact us today to learn what is possible!

Why Partner with Skynet Solutions?

Launching your new website is just the beginning. Even if you already had a successful online presence before. No matter what your overall goals may be, the marketing team at Skynet Solutions is here to ensure that you have the support needed to make the most impact through proven eCommerce support and unmatched marketing service. Each website we create stands out in their ease of maintenance and navigation, making them an overall positive, simple and engaging experience for users to navigate.

If you are ready to invest in making your website the best it can be, our sales team is waiting to hear from you. With a wide variety of services, we can help create the perfect customized plan to meet the individual goals of your business. We encourage you to learn more about our services or contact us today to get started. Let’s grow together!

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Digital Marketing News Marketing

Improve Your SEO with Schema Markup

While many people are aware of how important the content on their website is or that ranking well requires your website to be user-friendly, they generally aren’t aware of the more technical aspects that come with effective SEO. As one of the more effective backend ways to improve your website SEO, schema markup provides relevant information to search engine robots to further explain the importance of your webpage. In this article, we will look at why schema markup is important and some of the ways you can use it to improve your SEO.

The rise of importance or schema markup become more apparent in 2011 when major search engines like Bing, Yandex, Google and Yahoo began collaborating to develop schema.org. This microdata can be used to apply context to search queries to help improve the quality of the search results that can be obtained through the search engine by a user. This is especially important for ambiguous webpages that may need a little more context to be understood. Schema markup is a clear break from HTML markup that is used to adjust display information since it is completely contextual to what the page content is.

Search engine ranking metrics are constantly changing, and, for that reason, it is hard to provide that schema markup provides a direct boost in organic search rankings. One proven benefit of schema data, however, is that it gives a boost to rich snippets and placement in search engines for voice search and provides a more attractive link for users. For instance, one added benefit is that your overall rating will show up for reviews that are on product pages or any page that has a review system built-in or it could show actual product pricing through the search engine at any given time.

As you might imagine, this support can improve click-through rates and further improve your SEO metrics that contribute to organic growth. But properly implementing schema markup is critical for the best results possible. While this may seem like a challenge to many small businesses, the team at Skynet Solutions is here to make it simple. With over a decade of experience in great web design, marketing and SEO, we can help ensure that your eCommerce website has all of the pieces needed to find success online.

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How Can Skynet Solutions Help?

Skynet Solutions is committed to providing the best web design services possible. If you are ready to expand your web presence, refresh your website design, start your eCommerce website or enhance your digital marketing, we are here to help. You can fill out our online contact form on our website or connect with us on FacebookTwitter and LinkedIn.

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Digital Marketing News Marketing

Be Your Own Boss with eCommerce

In the short months that the United States has experienced ongoing quarantine measures to slow the spread of the COVID-19 virus, countless individuals have started to search for a job that works on their own terms. As eCommerce continues to grow during this pandemic, many are pursuing the dream to be their own boss. In this article, we will look at why eCommerce remains popular during quarantine and how you can get started quickly with minimal start-up costs to begin your journey into entrepreneurship.

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Digital Marketing News Marketing

Why Does Your Business Need a Blog?

As a business, it can be hard to see the need to invest in writing services or divert the time of your employees to create blogs for your website. However, failing to maintain an active blog could be souring your reputation online and steadily dropping your search rank. Given the prominent role that content plays in modern digital marketing, it’s no surprise that your business needs a blog to be successful. But how exactly does a blog help your business and why do you need one to help your business grow?