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Development Digital Marketing News Website

Checkout Styling for WooCommerce and Elementor

As eCommerce experts, the team at Skynet Solutions is always working with small businesses to determine what needs they have they can’t be addressed by the current plugins available for WordPress. One of the most common issues we experienced is that eCommerce stores will often become frustrated with the inability to customize their cart and checkout pages with WooCommerce to make them reflect the rest of the website theme. Checkout Styling for WooCommerce and Elementor adds two new widgets to Elementor PRO to allow you to style your WooCommerce Cart and Checkout with the Elementor page builder.

Following the installation of the plugin, the standard WooCommerce Cart and Checkout pages are extremely limited by design. This creates a cohesive look for businesses that use the plugin but doesn’t allow for the individuality needed to shine against other eCommerce competitors. Historically, the only way to change this was through the use of custom coding or leveraging a plugin that may not be compatible with your existing template or page builder of choice. To combine the best of both worlds, Checkout Styling for WooCommerce and Elementor unites the power and popularity of Elementor PRO with WooCommerce to provide expanded functionality and extra styling options for WooCommerce Cart and Checkout pages.

Unlike other plugins that may completely override your existing theme or template options to provide customization, Checkout Styling for WooCommerce and Elementor adds two new widget options to further improve your store design options. After installing the WordPress plugin, just remove the WooCommerce short code that is currently in use and add the designated CSWE widget through Elementor Pro to match the page you are editing. Once done, you will have new and extensive options to easily customize your WooCommerce Cart and Checkout page.

| ELEMENTOR PRO IS REQUIRED FOR THIS PLUGIN

What Features do the CSWE Widgets Add?

CSWE Cart

CSWE Cart is a custom-designed widget for Elementor Pro that allows an eCommerce store to customize their WooCommerce Cart page using existing Elementor functionality. The goal of this widget is to ensure anyone can personalize their WooCommerce cart page with Elementor PRO as long as they have a basic understanding of the existing functionality the page builder provides. Some of the features you can expect when using CSWE Cart include:

  • Custom Button Text for Coupons and Checkout Buttons
  • Header Text Modifications for Font, Color, Border and More
  • Comprehensive Button Styling Options
  • Responsive Options To Hide Forms Based on Device
  • Custom Background Options and Motion Effects

CSWE Checkout

CSWE Checkout was developed to allow for increased styling options on the WooCommerce Checkout Page that were previously unavailable. By integrating the widget with existing Elementor functionality, eCommerce stores can quickly and easily personalize their checkout page to make it unique. Some of the features that you can expect when using CSWE Checkout include:

  • Custom Field Headers for Billing and Shipping Details
  • Individual Control of What Fields are Required
  • Typography Control for Buttons, Headers and Labels
  • Comprehensive Button Styling Options
  • Responsive Options To Hide Forms Based on Device
  • Custom Background Options and Motion Effects

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How Can Skynet Solutions Help?

Skynet Solutions is committed to providing the best web design services possible. If you are ready to expand your web presence, refresh your website design, start your eCommerce website or enhance your digital marketing, we are here to help. You can fill out our online contact form on our website or connect with us on FacebookTwitter and LinkedIn.

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Business Support Website

Search Engine Optimization

Search engine optimization (SEO) is fundamental and essential for any ecommerce or mobile website design. Properly created and executed SEO will help position your website properly on search results; allowing it to be found at the most critical times.

A professional website design service company like Skynet Solutions can build your website in a way that will please both your visitors/customers, as well as Google, Bing, and other search engines. More importantly understanding how SEO can help your web presence become more relevant and profitable is our job as website design professionals. Skipping the basics of SEO will only leave your site’s foundation a mess and prevent you from fully maximizing revenue opportunities.

During the Introduction to SEO session at SES New York, Carolyn Shelby (@CShel), Director of SEO, Chicago Tribune/435 Digital, fully explained the extreme value SEO can deliver to a site, and stressed the importance of basic SEO using the following analogy: “Skipping the basics and spending all your time and money on social and ‘fancy stuff’ is the same as skipping brushing your teeth and showering, by buying white strips and wearing expensive cologne.”

Although the Introduction to SEO session was intended for industry newcomers, Shelby’s tips offer important reminders for even experienced website design companies who have been optimizing websites for years.

What is SEO and its purpose?

We will start with the purpose of Search Engine Optimization and move into what it actually is next. So, what’s the purpose of having good SEO?

  • To create an informative and seamless user experience for your visitors.
  • To communicate to the search engines your intentions so they can recommend your website for relevant searches.

Think of your website like a cake. Who doesnt like a good analogy? Your links, paid search, and social media act like the icing, but your content, content management system, and infrastructure act as the sugar in the cake. Without these items your cake it would be tasteless, boring, not eaten and would grow stale. A professional website design company like Skynet Solutions can help explain and maintain your website so that it never gets stale.

What are search engines looking for:

Search engines want to do their job as best as possible by referring users to websites and content that is the most relevant to what the user is looking for. So how is relevancy determined?

  • Content. Is determined by the theme that is being given, the text on the page, and the titles and descriptions that are given.
  • Performance. How fast is your site and does it work properly?
  • Authority. Does your site have good enough content to link to or do other authoritative sites use your website as a reference or cite the information that’s available?
  • User Experience. How does the site look? Is it easy to navigate around? Does it look safe? Does it have a high bounce rate?

What search engines are NOT looking for:

Search engine spiders only have a certain amount of data storage, so if you’re performing shady tactics or trying to trick them, chances are you’re going to hurt your website’s performance in the long run. Getting a website design service company to develop specific tactics catered for your needs will help you hit the ground running straight!

  • Keyword Stuffing. Overuse of keywords on your pages.
  • Purchased Links. Buying links will get you nowhere when it comes to SEO, so be warned.
  • Poor User Experience. Make it easy for the user to get around on your website. Too many ads or a confusing navigation can make it too difficult for people to find content they’re looking for and will result in an increased bounce rate.
  • Images. Images are not indexable or readable by search engine bots. If the most important information about your service is listed in an image then you are omitting this information from being visible to the search engines.

Knowing, understanding, and reviewing your website bounce rate is an important element for any business. Discussing and reviewing our clients bounce rate is a regular tactic practiced by Skynet Solutions that has proven to increase overall performance. These are some of the items that are provided for our clients in our monthly reports. If your business is need any of the items mentioned above please contact us today!

 

Categories
Digital Marketing News Support Website

Why Are Website Backups Important?

There’s a good chance that you have invested a lot of time and money into your website. And, if something were to happen to it and you lost that data, you would likely be devastated. This is, unfortunately, a reality for many small business owners that haven’t invested in a proper way to create backups of their website and associated data. But why exactly are website backups and important and how can you ensure they are being done?

Categories
Design Development Website

Ronald McDonald House Charities of Tulsa Website Revision

Skynet Solutions has had the opportunity to work with organizations of all sizes to meet their digital marketing goals and expand their online presence. Although, working with non-profit organizations holds a special place in our hearts. That’s why when given the opportunity to help Ronald McDonald House Charities make a difference, we were more than happy to accept the challenge and deliver solutions designed to meet their unique needs.

Ronald McDonald House Charities of Tulsa

The Ronald McDonald House of Tulsa provides a space for families to remain near their hospitalized children during the duration of their medical treatment. By supplying the opportunity for families to make home-cooked meals and stay in private bedrooms, RMHC Tulsa can help alleviate some of the burdens these families are facing. The House is an independent organization, non-profit corporation, locally owned and operated by Ronald McDonald House Charities of Tulsa, Inc., and is entirely dependent upon donations to support families in need.

For this project, Skynet Solutions was entrusted with the new design of the website; however, it had to meet national guidelines set forth by Ronald McDonald House Charities corporate office. While this posed new challenges that aren’t found with other businesses, it was one that the team at Skynet Solutions was happy to accept. To accommodate this need, all changes to the website were approved by the organization to avoid any miscommunication and ensure all guidelines and rules set forth were fulfilled.

Since Ronald McDonald House Charities of Tulsa is completely reliant on donations to provide families with the resources and space needed to be near their children during medical equipment, the website needed integrated functionality to allow for donations to be received. By setting up a new payment system to allow for one-time donations or an option for recurring donations, RMHC now can use gifts from generous residents of Tulsa to keep families close.

In addition to the creation of an online donation system, Skynet Solutions worked to develop a clear sitemap that provides visibility of all pages to search engines while also implementing 301 redirects as needed to ensure no existing ranking was lost. Furthermore, the completed website was resubmitted to Google for indexing to ensure that no pages or changes to the website architecture were lost throughout the process. This attention to detail is critical for a successful website push, both new or a redesign.

To learn more about Ronald McDonald House Charities, we encourage you to visit their official website. Many great benefits can be achieved when working with an experienced team to enhance the image of your organization or implement new features that your visitors can take advantage of. Although, partnering with an organization that you truly believe in helps make the work a little sweeter and more fulfilling. If you are ready to get started, we look forward to hearing from you and helping determine the best solution to achieve your goals. Contact us today to learn what is possible!

RMHC EmailMarketing

Why Partner with Skynet Solutions?

Launching your new website is just the beginning. Even if you already had a successful online presence before. No matter what your overall goals may be, the marketing team at Skynet Solutions is here to ensure that you have the support needed to make the most impact through proven eCommerce support and unmatched marketing service. Each website we create stands out in their ease of maintenance and navigation, making them an overall positive, simple and engaging experience for users to navigate.

If you are ready to invest in making your website the best it can be, our sales team is waiting to hear from you. With a wide variety of services, we can help create the perfect customized plan to meet the individual goals of your business. We encourage you to learn more about our services or contact us today to get started. Let’s grow together!

Categories
Design Development Website

Daddy Hinkles eCommerce Redesign

As modern brands continue to shift to online stores to broaden their reach, it comes as no surprise that you likely won’t get far without a robust eCommerce platform and custom technology needed to fit your existing workflow. A new eCommerce website design can not only improve search engine rankings when properly implemented but can also help create a great experience for your visitors that encourages them to purchase, sign up for a mailing list or perform various other calls to action. These factors led Daddy Hinkle’s to search for new ways to improve their online store and modernize their website design.

Daddy Hinkles Case Study

Daddy Hinkle’s has built their reputation on instant marinade options that not only tenderize meat quickly but also provide a great steakhouse flavor from the comfort of home; however, their product line is far deeper than that. From seasonings and rubs to liquid tenderizer, this product line provides endless opportunities for flavorful family dinners from grilled meats to delicious soups, chilis or casseroles. To expand Daddy Hinkle’s online presence and further improve their ability to sell new products to a wider audience, Skynet Solutions helped make this possible through our web design and eCommerce support services.

For this project, Skynet Solutions was responsible for not only transferring the existing website to the WordPress platform to improve security and functionality but by also writing new content for both individual pages and product descriptions. To ensure secure and reliable transactions through Daddy Hinkle’s our web design team implemented modern eCommerce technologies to simplify the online ordering process for both individual consumers and wholesalers that require large quantities of products.

Daddy Hinkle’s has a long history of providing unmatched tenderizer and marinade products. The earliest formulations of the product reach back as far as 1942 although the first 9 cases of Daddy Hinkle’s weren’t sold until 1994. To celebrate this history, Skynet Solutions worked with the team behind the products to ensure the content met the tone and needs of the organization while also ensuring search engine optimization goals weren’t lost in the process. This was achieved through a combination of new content and editing existing content provided by Daddy Hinkle’s.

Through standard eCommerce support services and continued website maintenance and hosting services, the team at Skynet Solutions continues to work with Daddy Hinkle’s to achieve their current and future marketing goals. As found in our existing eCommerce portfolio, a website redesign and implementation of new eCommerce technologies can help attract and engage new customers no matter what industry you may be in. When performed by a talented and experienced team, businesses don’t have to risk losing their existing traffic and previous search ranking.

To learn more about Daddy Hinkle’s, we encourage you to visit their official website. As a leading provider of digital marketing and eCommerce support services in the Tulsa area, Skynet Solutions proudly partners with Daddy Hinkle’s to maintain and improve their eCommerce store whenever needed. If you are ready to get started, we look forward to hearing from you and helping determine the best solution to achieve your goals. Contact us today to learn what is possible!

Why Partner with Skynet Solutions?

Launching your new website is just the beginning. Even if you already had a successful online presence before. No matter what your overall goals may be, the marketing team at Skynet Solutions is here to ensure that you have the support needed to make the most impact through proven eCommerce support and unmatched marketing service. Each website we create stands out in their ease of maintenance and navigation, making them an overall positive, simple and engaging experience for users to navigate.

If you are ready to invest in making your website the best it can be, our sales team is waiting to hear from you. With a wide variety of services, we can help create the perfect customized plan to meet the individual goals of your business. We encourage you to learn more about our services or contact us today to get started. Let’s grow together!

Categories
Digital Marketing News Website

Reveal Salon Gets a New Look

Since it’s formation in 2012, Reveal Salon has been the home of a group of experienced professionals that all shared the common goal of making a client feel relaxed while also ensuring they leave looking and feeling their absolute best. With a full range of services including skin care, nails, hair services and lash extensions, Reveal Salon has one of the most robust service menus available in the Tulsa area. Whether a client wants a totally new look or wants an update to their current style, the professionals at Reveal Salon are ready to help.