If you run a website or blog, you likely have heard about the importance of keywords for search engine optimization. In marketing, keywords are a source of valuable boosts to organic traffic and using the right keywords could help spur growth. But how do you choose the RIGHT keywords for your website? Keyword research isn’t about bringing everyone in the world to your website, it’s about getting the right visitors to your website. By performing keyword research, you can often notice industry trends that are happening and cater your content to the best possible individuals based on the products or services that you offer. This is important in motivating your potential customers in nearly any niche your business may fall into.
Finding Valuable Keywords
There are many different tools available to help determine the proper keywords for your website or blog. To get you started, we will focus primarily on FREE Google based services, since most web traffic is coming from this search engine. Here is how you can find valuable keywords for your website content.
Google Analytics Search Terms Report
If your website already supports Google Analytics, you can take advantage of the Search Terms Report functionality that is already available. Sign into your AdWords account, click the campaigns tab, click the keywords tab and then click the search terms button. This will show you any keywords on your website that triggered clicks or impressions. This spreadsheet will give you a pretty good idea of what keywords your website is already ranking on. If you notice some of the keywords from your report aren’t receiving as much attention as you would like, try incorporating these keywords into future content. This process takes care of existing keywords, but how do you determine new keywords?
Recently, Google Trends has become a valuable resource for keyword research and search query trends. By knowing exactly what your potential customers are searching for and how they are searching for it, content can be catered to those segments. This tool also shows you the popularity of the term you search for. To use Google Trends, type your general topic or phrase into the search bar at the top of the page or choose from the predictive options that pop up when entering your keyword. Once the results populate, you will first notice the interest over time section. This can help determine if the keyword is being searched often or not. By researching the related queries, you can determine the most popular or rising keywords and implement them into your future content.
Still Need Assistance with Keywords?
Search Engine Optimization is very much driven by written content. Search engines index every word on your website, using that information to display search results. At Skynet, we know how to find the right keywords and tone for your written message. You can fill out our contact form to get started today. You can also connect with us on Facebook, Twitter, Google+ and LinkedIn!