Categories
Design

Finding your Strengths and Utilizing Them

This article does not only pertain to designers; it pertains to anyone. For me, the design field is vast and growing with many different facets and jobs being created daily. Finding a personal path that best suits you can be a task that many never complete. Learning how to best position yourself among colleagues and co-workers can produce great personal gains as well as business productivity increases and accomplishments.

I strive, and I hope that many others out there are also trying to figure out what am I supposed to do, or how can I help change the world? Even if it is not world changing, knowing your personal strength and using it to your advantage is critical for optimum success.

When I was asked, “What is your strength, Clint?” I did not have a solid answer. Thinking to myself, I could name many things I am good at, but not something I could consider a strength. Having an outside perspective from a friend, co-worker, or even a book can help identify qualities within yourself that you may not be able to pick up on. So when I was perplexed and couldn’t formulate an answer to the proposed question my mentor had asked me, he supplied me with a book called Strengths Finder 2.0.

This book is very short; in fact it’s only a readable 20-30 pages that sets you up for an online test. The online test generates the results for your personal strengths. The test is timed and should be taken directly after reading the 20-30 pages in the book with zero interruptions. The test takes about 30 minutes. Each question has a rating in which you adjust the pointer closer to one of the answers displayed, and you only have an 8-10 second window per question. This time frame, along with zero interruptions, will allow for instinctual answers rather than analyzing them in way that will morph your results. The results are dynamic with the fact that it supplies you personal advice as well as how to work with other people and their specific strengths.

The whole point of the book is to help people realize and understand their strength(s), and how to better concentrate on them instead of possibly wasting efforts on things that you will never be great at. The book can be picked up at a local book chain for under $15, and it can be found online. Here is the author’s web page with more info on the Strengths Finder 2.0 book and others he has published.

http://www.strengthsfinder.com/

(Source: Skynet Solutions)

By Clint Smith

Categories
Support

Making the web Bot Friendly

Why should you help out web bots trying to scrape your data? Most users try to make their websites easy for search engines to crawl, but search engines usually only care about words and cache the entire page. There are other bots that look for specific data based on patterns it can find. Most of these bots get a bad reputation since you mainly hear about them when one gets in trouble for stealing email addresses that users leave openly on their website. Some users can get crazy and lock up all sorts of information bots would love, (including Google), such as user pages that hold information like post counts, game scores, or other statistics that can be used.

Making your HTML readable for web bots is generally easy. Most times you already iterate the data and put it in a way web bots can traverse it. We should always use plenty of ID attributes to clearly identify parts of the web page. This is especially important if you are not iterating data, like a user page, where you do a query at the top and place all the data appropriately. If none of the user profile has an id or another distinguishable feature, it might be difficult for web bots to find appropriate data. Also, make sure items are separate from their labels. Putting them next to each other can make it difficult to parse; a separate tag and the same parent is ideal.

Web APIs are also a great way for bots to use your data. Most sites already have RSS feeds for bots and users to use freely. Some sites even allow bots to freely use their site search engine, others ban it due to possible abuse. Since APIs like this are easy for bots to parse and less data is sent out, it can help both the website and the bot. If you make some sort of API, make sure all important information can be obtained from it.

(Source: Skynet Solutions)

By Blaine Schmeisser

Categories
Marketing

Google+ Pages

Early this month, Google announced it was launching “Pages” for Google+. This was a great announcement for businesses that are seeking out new marketing techniques to reach new customers, especially with all the success businesses, brands, and products have had from Facebook Pages.

Google Pages are very easy to set up. The entire process of creating a new page for your business, product, or brand takes about five minutes. If you have the free time, I definitely recommend setting one of these pages up because it is so simple and takes very little time.

Do not expect immediate sales, recognition, or a huge following for your Google+ pages. Even large public companies with widely popular products, are not getting a huge rush of people circling their page. SEO firm BrightEdge is reporting that 61 percent of the world’s top 100 brands have already created Google+ pages. According to Techcrunch.com, “Consumer brand stalwarts like Coke, McDonalds, and Verizon had only dozens of fans on Google,” (but have millions of Facebook fans). In fact, a review of Facebook and Google+ properties for all 100 brands showed a collective total of almost 300 million Facebook fans, compared to approximately 148,000 Google+ followers for these same brands.

Even with this huge disparity between Facebook and Google pages, it is still worthwile to set up a Google page. For starters: it’s free, and any extra advertising you can get for free is a worthwhile endeavor. Also, even though Google has not confirmed this yet, popularity on Google+ or even the existence of a page will surely be factored into Google’s algorithm for their search engine. Having a Google+ page will add legitimacy to your listing; being more popular than other companies in your field will show Google that consumers would rather see your listing before your competitor’s. This is speculation of course. Google is very secretive about their algorithm and what it does or does not pay attention to. However, it makes perfect sense that they would use their own social network to gauge credibility of companies and products. Also, the Plus 1 button for Google will play a role in SEO of the future.

(Source: Skynet Solutions)

By Ryan Williams

Categories
Design

Is Tulsa Tech Fest for designers?

I attended the Tulsa Tech Fest, or TTF for short, for the first time this year, and from a designer’s perspective, it was a little disappointing. However I would like to say that I fully support TTF and plan on going again. It’s a good cause and a great annual event to have in Tulsa; I strongly advise everyone to attend.

I was geared up on Friday to take two morning Photoshop classes. I was a little leery at first with the title ‘Tips and Tricks’ and with the teacher being over 60, and rightfully so. As I walked by large and very packed classrooms on the way to my class, my anticipation grew. Upon reaching my classroom, I saw that only 5 other people were awaiting the instructor. The class was eventually canceled due to technical errors.

My second class (in the same room with the same teacher) was the next morning. She also walked in late, dragging in her laptop which too had it’s own set of problems. She was barely able to finish her mask tutorial before the class period was over. This was geared more to hobbyists, not professionals, as far as design is concerned.

It’s well known that TTF is geared more towards developers, but I hope over time that it will also be home for designers as well. There are plenty of volunteer opportunities, and with fests being held all over the country, there is surely a place for you to offer help. We should all help to support the cause and expand it’s efforts.

(Source: Skynet Solutions)

By Clint Smith

Categories
Support

Renaming Picture File Names with Siren

I recently visited my parents. As usual they always have some question regarding some issue they have encountered with their computer. This used to irk me, but anymore, I just bear it and grin as it’s usually something relatively simple (ie can you make that little icon on my desktop that takes me to Gmail again?) This time my mother was looking for a way to organize her pictures based on the date and time they were taken. Windows Explorer sorts alpha/numerically when you sort be name, but the program she used to import the pictures didn’t label them in a fashion that would allow this order to be chronological. Knowing that the file names were arbitrary forced me to rely on the EXIF data stored in the JPEG file. For those of you that don’t know, most all digital cameras these days store date and time information, among other data, inside the jpeg file itself. Assuming the date and time settings on your camera are correct, this information can be used to rename files using certain programs. One program I found online is called Siren.

This program is able to see the EXIF data stored in the photo and uses that to create a new file name based on whatever EXIF data you would like. As I said, I wanted just the date and time. To do this, in Siren, you first browse to the folder that contains the pictures you would like to rename. Next, in the expression box, you enter your file name. This can be anything you want, though to pull the EXIF data you need to use an expression variable. %Xdo%ncs.jpg in the expression box will rename all the pictures in the directory you’ve selected to YYYYMMDD_HHMMSS.jpg. With %Xdo meaning to use the pictures’ date and time stored in EXIF and “%ncs” meaning to give a unique name if two pictures were taken in the same second. You can add whatever you would like before the expression variables to even further classify your pictures (ie. Uncle_Bobs_Colorado_%Xdo%ncs.jpg). This would create file names like this: Uncle_Bobs_Colorado_ YYYYMMDD_HHMMSS.jpg.

As you can see, Siren can be a pretty powerful tool for renaming files. This was just a taste of what it can do. Extensive information can be found in the help section of Siren regarding all the other expressions that can be used. Hopefully this has equipped you with the knowledge to better tackle the endless help desk requests from family and friends.

(Source: Skynet Solutions)

By Dustin Fry