Categories
Marketing

Google+ Pages

Early this month, Google announced it was launching “Pages” for Google+. This was a great announcement for businesses that are seeking out new marketing techniques to reach new customers, especially with all the success businesses, brands, and products have had from Facebook Pages.

Google Pages are very easy to set up. The entire process of creating a new page for your business, product, or brand takes about five minutes. If you have the free time, I definitely recommend setting one of these pages up because it is so simple and takes very little time.

Do not expect immediate sales, recognition, or a huge following for your Google+ pages. Even large public companies with widely popular products, are not getting a huge rush of people circling their page. SEO firm BrightEdge is reporting that 61 percent of the world’s top 100 brands have already created Google+ pages. According to Techcrunch.com, “Consumer brand stalwarts like Coke, McDonalds, and Verizon had only dozens of fans on Google,” (but have millions of Facebook fans). In fact, a review of Facebook and Google+ properties for all 100 brands showed a collective total of almost 300 million Facebook fans, compared to approximately 148,000 Google+ followers for these same brands.

Even with this huge disparity between Facebook and Google pages, it is still worthwile to set up a Google page. For starters: it’s free, and any extra advertising you can get for free is a worthwhile endeavor. Also, even though Google has not confirmed this yet, popularity on Google+ or even the existence of a page will surely be factored into Google’s algorithm for their search engine. Having a Google+ page will add legitimacy to your listing; being more popular than other companies in your field will show Google that consumers would rather see your listing before your competitor’s. This is speculation of course. Google is very secretive about their algorithm and what it does or does not pay attention to. However, it makes perfect sense that they would use their own social network to gauge credibility of companies and products. Also, the Plus 1 button for Google will play a role in SEO of the future.

(Source: Skynet Solutions)

By Ryan Williams

Categories
Design

Is Tulsa Tech Fest for designers?

I attended the Tulsa Tech Fest, or TTF for short, for the first time this year, and from a designer’s perspective, it was a little disappointing. However I would like to say that I fully support TTF and plan on going again. It’s a good cause and a great annual event to have in Tulsa; I strongly advise everyone to attend.

I was geared up on Friday to take two morning Photoshop classes. I was a little leery at first with the title ‘Tips and Tricks’ and with the teacher being over 60, and rightfully so. As I walked by large and very packed classrooms on the way to my class, my anticipation grew. Upon reaching my classroom, I saw that only 5 other people were awaiting the instructor. The class was eventually canceled due to technical errors.

My second class (in the same room with the same teacher) was the next morning. She also walked in late, dragging in her laptop which too had it’s own set of problems. She was barely able to finish her mask tutorial before the class period was over. This was geared more to hobbyists, not professionals, as far as design is concerned.

It’s well known that TTF is geared more towards developers, but I hope over time that it will also be home for designers as well. There are plenty of volunteer opportunities, and with fests being held all over the country, there is surely a place for you to offer help. We should all help to support the cause and expand it’s efforts.

(Source: Skynet Solutions)

By Clint Smith

Categories
Support

Renaming Picture File Names with Siren

I recently visited my parents. As usual they always have some question regarding some issue they have encountered with their computer. This used to irk me, but anymore, I just bear it and grin as it’s usually something relatively simple (ie can you make that little icon on my desktop that takes me to Gmail again?) This time my mother was looking for a way to organize her pictures based on the date and time they were taken. Windows Explorer sorts alpha/numerically when you sort be name, but the program she used to import the pictures didn’t label them in a fashion that would allow this order to be chronological. Knowing that the file names were arbitrary forced me to rely on the EXIF data stored in the JPEG file. For those of you that don’t know, most all digital cameras these days store date and time information, among other data, inside the jpeg file itself. Assuming the date and time settings on your camera are correct, this information can be used to rename files using certain programs. One program I found online is called Siren.

This program is able to see the EXIF data stored in the photo and uses that to create a new file name based on whatever EXIF data you would like. As I said, I wanted just the date and time. To do this, in Siren, you first browse to the folder that contains the pictures you would like to rename. Next, in the expression box, you enter your file name. This can be anything you want, though to pull the EXIF data you need to use an expression variable. %Xdo%ncs.jpg in the expression box will rename all the pictures in the directory you’ve selected to YYYYMMDD_HHMMSS.jpg. With %Xdo meaning to use the pictures’ date and time stored in EXIF and “%ncs” meaning to give a unique name if two pictures were taken in the same second. You can add whatever you would like before the expression variables to even further classify your pictures (ie. Uncle_Bobs_Colorado_%Xdo%ncs.jpg). This would create file names like this: Uncle_Bobs_Colorado_ YYYYMMDD_HHMMSS.jpg.

As you can see, Siren can be a pretty powerful tool for renaming files. This was just a taste of what it can do. Extensive information can be found in the help section of Siren regarding all the other expressions that can be used. Hopefully this has equipped you with the knowledge to better tackle the endless help desk requests from family and friends.

(Source: Skynet Solutions)

By Dustin Fry

Categories
Marketing

Holiday and Online Retail

With the holiday season fast approaching, now is a good time to examine your company’s web presence. Online retail exposure is not a fad that is going away anytime soon. In fact, it is a growing segment with which you can augment your brick and mortar store. Each kind of business and clientele requires different approaches. Depending on your current online presence, it may only require minimal work to drive more business through your door. Some businesses need a way to sell products on the web, while others may just need more avenues to spread the word about their business.

You can use the web to create a two-way dialogue with your customers. Tools like Facebook and Twitter allow you to tell your company’s story, as well as update customers about new products and accomplishments your company has. Some companies are weary of creating an open public venue for customers to provide feedback because of the possibility of a customer leaving a bad review. This may happen, but the key to making it work to your advantage is how you will address such complaints. This will be where you can let your customer service shine. Consider if the customer had not left the complaint on your public page and instead posted it on their private page. This kind of thing may already be happening. Without providing a venue for customers to give feedback, you will lose the opportunity to correct their poor experience.

When it comes to selling products online, there are a lot of different ways to facilitate the shopping and purchase process. The best way to go for most is to have a custom online store with a custom cart that keeps the customer on your site. When a customer is taken away from a site to make the purchase, there is a lot of distraction that can happen, and the purchase process is more difficult. During the multiple steps, customers lose confidence in the process, and some even give up if there are any problems along the way. If you have a custom store and cart built, you can keep the customer on your site from beginning to end. By doing this, you streamline the process as well as minimize the possibility of customers quitting mid-purchase. A custom store and cart allow for more flexibility in running sales and specials. With these tools, you can turn hits (site visits) in to conversions (purchases).

(Source: Skynet Solutions)

By Joe Hart

Categories
Support

Editor Comparison

I’ve used a few editors for various tasks, and each has advantages and disadvantages over the others. Personally, I’ve played with Dreamweaver, Notepad++, Sublime Text, and Eclipse. Some of these are a bit more popular than others. For more information, visit Wikipedia Comparison of HTML Editors.

Notepad++

I love how basic this editor is. I’m probably most familiar with this one since I’ve used it the most. I like the default functionality to duplicate entire lines or line segments. Not many others allow this full functionality. Also, if you highlight a variable or full word, it highlights all its other uses on the same document. This feature is great for when you are checking if you spelled the variable right, or when you are trying to follow along with code that has no comments. There is a nice plug-in manager that allows a few plug-ins. One item I really enjoy is being able to have a “project” which I can upload to a remote server. Currently, I have not found a single plug-in that allows both of these.

Dreamweaver

This one is probably one of the most common editors you will encounter when doing web development. It’s adaptable to multiple languages and usually comes with an Adobe package. The built- in project management is nice; it allows you to set them up with more features than you will ever need. I would like to see the projects be manageable in folders, which helps when you manage over 10 projects. The biggest downfall I found with Dreamweaver is that it slows my computer down quite a bit when I bring it back into focus after a few minutes.

Sublime Text

This is one of the newer editors I’ve encountered, and I still wouldn’t consider myself a pro at using it quite yet. When you open it up, it’s a very light-weight editor with the ability to add plug-ins. The plug-ins I found were extremely easy to develop with all sorts of documentation and code examples. There are already tons of plug-ins available. There is a project manager plug-in which I found very useful, but it doesn’t currently have all the features I’d love. However when speaking with the developer of the plug-in, he did mention he would be adding these features.

Eclipse

This was one of the first editors I used that offered syntax highlighting. Before that I was using… Window’s Notepad. Dreadful, I know. There are a few versions for various languages including Java, PHP, and C/C++. The project management was a very nice feature for me, and still is. It’s not a tiny editor, but so far I’ve never had it slow down my computer.

(Source: Skynet Solutions)

By Blaine Schmeisser

Categories
Support

Server 2003 “Terminal Server has exceeded the maximum number of connections”

Well this can and has happened to the best of us. We had a new tech working on a server, and he just disconnected instead of logging off. I knew there was a work-around to get in, and it took me longer than I felt it should to figure out. Most of the immediate stuff coming up in Google is all about Windows home server. In order to get in, you simply need to go to Command prompt, and run:

mstsc /v:xxx.xxx.xxx.xxx /f -admin

Be sure to replace the xxx.xxx.xxx.xxx with your server’s IP Address.

Once in, it is important you go straight to Task Manager and log off the other users. If you disconnect while logged in this way, you will be forced to hook up a keyboard, mouse, and monitor to the physical machine.

(Source: Skynet Solutions)

By Jed Parmenter