Utilizing Video in Small Business Marketing

Video is a powerful medium for showing complex information in an easily digestible format. With the implementation of a video marketing strategy, potential customers will be more apt to show interest in a small business or the products and services they offer.

In recent years, video has become a prominent source of information dissemination in the social media age, particularly with the millennial generation. Recent research from a variety of sources has found many different positives to having video within a diversified advertising and marketing plan.

The Forrester Research Group stated that “video is fifty-three times more likely than text pages to appear on the first page of a search engine”. Recent YouTube data has also shown that the platform reaches more 18 to 49-year-olds in America than any U.S. cable network with its free to use service.

Hiring a production company will always take the stress out of creating a video for a marketing campaign, however, it isn’t always necessary. YouTube recently announced a new free app called “YouTube Director” which allows small business owners to create, edit and add music to their own custom advertising videos.

This advancement makes it easy to spend the money that would have went towards video production on things like promoting the completed video through an AdWords campaign. When creating a video for an advertising or marketing campaign there are a few simple rules to maintain effectiveness.

Ensuring videos are short and to the point will make editing easier, while ensuring the video is easily taken in. With any advertising or marketing campaign, adding a call to action to encourage customers to use your products and services is essential. When the video is finished, checked for accuracy and edited to the businesses liking, it’s time to start promoting it.

The easiest, free ways to promote a new video will be through email, social media, personal websites and YouTube. Video can also be a perfect addition to online campaigns where visual elements shine!

If you are struggling with your social media content and outreach strategies, Skynet Solutions can help you succeed in this growing medium. You can fill out our contact form to get started today. You can also connect with us on FacebookTwitterGoogle+ and LinkedIn!