Many of the most successful eCommerce stores are evaluating their business data to determine new ways to reach their most active customers and ensure they are closing sales any time that they visit their website. While you will undoubtedly want to focus on metrics that have an impact on your ROI, it is easy to start worrying about vanity metrics that may have little impact on overall performance like page views, likes on social media or unqualified leads. With this in mind, what metrics should you be tracking as an eCommerce store to ensure you are getting the most value?
Each day during the ongoing COVID-19 pandemic, more and more small businesses are deciding to give up on their dreams and permanently close their business. Whether this stems from a lack of necessary funds or the inability to receive financial assistance to pay rent or other overhead costs. In this article, we will look at 3 things that small businesses can learn from the COVID-19 lockdowns and some precautions that should be in place if a similar situation occurs in the future.
There’s no denying that social media still plays a pivotal role in the way businesses interact with and reach their customers. However, without the appropriate attention to detail, there’s a good chance that you aren’t getting the benefits associated with these platforms as you should. Once you have started implementing your social media strategies and have some reports available, the next step should be performing a social media audit.
A marketing plan is an invaluable tool for small businesses that are hoping to expand or continue to reach new customers. By starting with an introspective look at your business’s strengths, opportunities weaknesses and threats, you can begin to craft the perfect game plan for your business’ entire year. In fact, you will want to do this before getting started. To help make the process easier, this article will outline how to start and easy marketing plan for small businesses that can be expanded on and adjusted to provide a tailored solution for your business.
Now that the year 2019 is coming to a close, we are inching closer and closer to a new decade. Whether you are a start-up or you have been in business since the early 2000s, this is a great time to review your past performance to determine what you can learn from and what you could be doing better to make your business more successful in the upcoming years. In this article, we will explore some of the signs that you may need to update your business goals in 2020 and some easy ways to get started.
With the Christmas shopping season inching closer to the end, it’s more important than ever for small business owners to kick their marketing into overdrive to finish the year as strong as possible. In fact, following some of the tips outlined in this article may make an enormous impact on the success that you achieve in the final days of this year. In this article, we will provide some great last-minute Christmas marketing tips that you can implement for your small business.