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Month: August 2016

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Marketing

Using Snapchat for Businesses

Kuala Lumpur,Malaysia 9th April 2015,Released in September 2011, Snapchat is popular a photo messaging application.

Snapchat has surpassed 100 million daily active users that send 400 million snaps each day, making it one of the fastest-growing social networks currently. With the average age of Snapchat users ranging from 18 to 34, this may be a target demographic that some businesses are struggling to hit. If a business is interested in using Snapchat, there are several different uses for Snapchat that can be utilized to help ensure growth.

While offering direct messaging, the most viewed content on Snapchat is released through Snapchat stories. This combination of pictures and video are available 24 hours and can be watched repeatedly by Snapchat users. With Snapchat’s native features, including text, emojis and filters, creating interesting content is as easy as a swipe of the finger.

Inside Looks

Consumers who follow a business on Snapchat can often get an inside look at the business. This is an excellent way to create a bond and sense of inclusion that strengthens brand loyalty. By offering real-time snaps during an event or previewing upcoming products, Snapchat offers unique insight to your followers.

Contests and Promotions

Snapchat stories offer a unique opportunity to show content sequentially in the order it was posted to create one story. This can be utilized to add a promotion or discount at the end of the story to ensure that consumers are exposed to content that is presented. By offering this at the end of the story, consumers are more inclined to watch the story in its entirety.

Behind the Scenes

Showing off a company’s facilities and enhancing the image of a company is easy with Snapchat. By providing behind-the-scenes content to followers, they have a direct look at the company culture. By showcasing work parties, warehouse operations and production techniques, companies can show why they are different from competitors.

If your business is in need of a professional, functional website with the ease of use customers will appreciate, call us today or contact us through our online form! You can fill out our contact form to get started today. You can also connect with us on Facebook, Twitter, Google+ and LinkedIn!

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Marketing

Boosting Social Media Engagement

icons of consumers or users online in social media, shopping - vector graphic. This graphic also represents social media communication, internet shopping, web chat, social networking & interaction

Maintaining consistent engagement on social media platforms can be a challenge. The average consumer lives on social media platforms and constantly have access to their accounts at any moment throughout the day. Nearly everyone is on social media these days, even competitors, so unique meaningful content is needed to gain the upper hand. Luckily there are several steps you can take to boost social media engagement. Use Hashtags Hashtags create a searchable index for your social media posts. If an individual conducts a search for that hashtag, a personal post that includes it will be available to view. Be creative with hashtags but don’t over-do them, otherwise, the content will be lost in a sea of other posts. Utilize Visual Elements When social media users scroll through post upon post, visual elements are usually the item that makes them stop to read content. With the amount of text-based content posted every minute on social media, adding visual elements can help posts become unique. Include Tags and Mentions Tags and mentions can help notify high profile users that you are talking about them, this can lead to engagement if they repost or share the post to their own social media accounts. It is better to create unique posts to make it seem more personal to the mentioned person that are sent on different days. Ask Questions Asking creative questions will undoubtedly help encourage engagement. Make the questions relative to the brand to maintain a cohesive message. For instance, if you are a nutritional supplement company, use an image of various gym equipment and ask how they would create a workout program based on those particular elements. If you are struggling with your social media engagement and content strategies, Skynet Solutions can help you succeed in this growing medium. Call our contact us through our online form to easily solidify your place in the social media realm!

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Marketing

The Importance of Business Blogging

Businessman works for a business project

Navigating the ins and outs of SEO and search engine indexing can seem like rocket science at times. The process of creating updated new content on the same pages over and over is a nearly impossible task, so other methods have to be implemented to drive traffic to a website. The two most common outlets for driving website traffic are blogs and social media. While social media is a separate entity that links back to a website, a blog can be an indexed addition to an existing website. Increased Traffic Having more pages on a website logically means that that website has more opportunity to appear in search results with a wide range of different, but relevant, content. By implementing a blog, the website will also continually be seen as updated by search engine crawlers. This process helps a website obtain higher search result placement. Social Media Crossover When a new blog is posted, it creates social media-ready content that can be shared by others who find the information valuable. New blog posts are also beneficial in delivering new content to social media outlets that link back to a website without constantly trying to formulate new, exciting posts. Since social media is a separate entity, a repository of blogs that have been posted to a website can be spread out over time on social media for continual content updates. Establishes Company Views If a company has the same viewpoints as their clients and customers, a blog can enhance the relationship between the two. When individuals that read the blog find value in the content, they are more likely to use the products or services offered by that website. Most blogs allow comment sections to enable real-time interaction with visitors. If your business is in need of professional, keyword-rich blog posts with valuable content customers will appreciate, call us today or contact us through our online form! We would love to help satisfy the blogging outreach needed to grow your business.

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Marketing

Social Media Impacts on Businesses

Instagram page
Alushta, Russia - October 28, 2014: Woman holding a iPhone 6 Space Gray with social networking service Instagram on the screen. iPhone 6 was created and developed by the Apple inc.

Businesses can use social media to accomplish a wide variety of objectives within the organization. This powerful, constantly developing medium can help small businesses create a communication platform to efficient market their products and services and build relationships with customers to expand their reach. Large businesses can use social media as an effective means of intimate public relations and information dissemination. Building Customer Relationships Utilizing social media allows a business to strengthen its relationships with their consumer base. The greater the engagement a business sees, the greater the impact on sales. By having real-time contact opportunities available at any time, customers are able to express their opinions and needs to a company to allow more informed decisions. This can be used as a great tool for market research as well! Customer Retention If a social media user currently follows a brand, it would be likely they are prone to buying that brand’s products. By creating a positive façade on social media a company can create loyalty with their consumer base. This will also allow customers to share your company with their friends to further increase sales. Product Marketing Social media provides a free and real-time opportunity to expose potential customers to the products or services offered by a business. For every follower you have on a social media platform, you could potentially be receiving one imprint of that product with each. Public Relations For larger companies, dispersing information and having it be well-received by a media outlet is tricky. With social media platforms, you are in control of what information gets released and the exact timing. When dealing with corporate news timing can be crucial. Social media can be an effective outlet for sharing a unique message in the tone intended with the proper timing! If you are struggling with your social media content and outreach strategies, Skynet Solutions can help you succeed in this growing medium. Call our contact us through our online form to easily solidify your place in the social media realm!

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Development

The Benefits of Custom Websites

Businessman is working on desk - CUSTOM MADE

The modern internet world is filled with free websites bearing countless iterations of templates. Though templates can serve a purpose and provide a quick entrance into the online medium, cookie cutter template websites aren’t as unique or useful as a custom website. When dealing with a personal website, the ability to manipulate the look and content attached to it should be a flexible, yet easy, process. Search Engine Optimization Generic free sites generally aren’t built to be SEO friendly. For this reason, individuals will find it is very unlikely the site will rise in search results. With a custom website, the entire spectrum of SEO can be utilized to make a website more visible and discoverable. Custom websites can help funnel potential customers to a target site to provide services or products they are searching for. Branding Custom websites can be tailor-made to mimic branding preferences and achieve a cohesive look between products or services offered by a company. This attention to detail will make a business seem more reputable and distinguished in the eyes of potential customers. A custom, professional website can create a positive first impression to generate sales. Tech Support  If a custom website is designed and hosted by a trustworthy firm, technical support is guaranteed to be included. This means business can focus on sales and not on the technical side of keeping a website functional. Content updates and expansion can always be a delicate procedure without ruining a website’s functionality, having a professional to implement it will save time and money in the future. If your business is in need of a professional, functional website, with the ease of use customers will appreciate, call us today or contact us through our online form! We would love to help build the custom website needed to grow your business.

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