When you are using apps on your cell phone, the most annoying thing you can encounter is pop-up ads occurring at the most inopportune times. Recently, nearly 440 million Android users had downloaded apps that showed aggressive advertising that would occur outside of apps. The common thread found in the over 238 applications that were affected seems to be an advertising plugin called the BeiTaPlugin.
For many small business owners, adding technology to their daily business practices can seem like a scary prospect. However, there are many reasons why investing in automated business solutions can help your business run smoother and allow you to better serve your customers while expanding. If you are on the fence, here are some reasons why you should consider automating your daily business functions.
Snapchat has surpassed 100 million daily active users that send 400 million snaps each day, making it one of the fastest-growing social networks currently. With the average age of Snapchat users ranging from 18 to 34, this may be a target demographic that some businesses are struggling to hit. If a business is interested in using Snapchat, there are several different uses for Snapchat that can be utilized to help ensure growth.
While offering direct messaging, the most viewed content on Snapchat is released through Snapchat stories. This combination of pictures and video are available 24 hours and can be watched repeatedly by Snapchat users. With Snapchat’s native features, including text, emojis and filters, creating interesting content is as easy as a swipe of the finger.
Consumers who follow a business on Snapchat can often get an inside look at the business. This is an excellent way to create a bond and sense of inclusion that strengthens brand loyalty. By offering real-time snaps during an event or previewing upcoming products, Snapchat offers unique insight to your followers.
Contests and Promotions
Snapchat stories offer a unique opportunity to show content sequentially in the order it was posted to create one story. This can be utilized to add a promotion or discount at the end of the story to ensure that consumers are exposed to content that is presented. By offering this at the end of the story, consumers are more inclined to watch the story in its entirety.
Behind the Scenes
Showing off a company’s facilities and enhancing the image of a company is easy with Snapchat. By providing behind-the-scenes content to followers, they have a direct look at the company culture. By showcasing work parties, warehouse operations and production techniques, companies can show why they are different from competitors.
If your business is in need of a professional, functional website with the ease of use customers will appreciate, call us today or contact us through our online form! You can fill out our contact form to get started today. You can also connect with us on Facebook, Twitter, Google+ and LinkedIn!
As every marketing and social media professional knows, managing a successful marketing campaign is a 24/7 job. No matter what kind of campaign you’re running, you need these 11 apps to keep you organized, connected and ahead of the curve, no matter where you are: Hootsuite/Buffer/Sprout Social:whichever social media scheduling tool your company uses, make sure you have the app so you can schedule social media posts anytime and anywhere. You can also follow up on already posted posts to see their reach and respond to any comments. Mention:this is one of the best social listening tools available and should be a staple for every social media marketer. Mention tracks your brand’s—you guessed it—mentions all over the web from blog and social media posts to website content and anywhere else you show up based on preset keywords you select. It’s a great way to stay on top of what customers, competitors and leaders in your industry are saying about your brand and how your name is getting out there. MailChimp:we love MailChimp for email management and running email campaigns and the mobile app makes it easy to manage email lists, view statistics and edit campaigns from anywhere. Evernote:if you don’t have Evernote yet, it’s time to take the plunge. It’s basically the ultimate to-do list which automatically syncs between all your devices. You can take a note on your tablet while you’re at home and it’ll show up on your work desktop, your smartphone, anywhere you need it. You can also save pictures of a hand-written note or list and Evernote will extrapolate the relevant information from it. If you upgrade to Pro or Premium, you can also store emails, voice memos and access your info offline. GoToMeeting:this is a great way to stay connected with your office and with clients while you’re on the go and to meet with clients who are far away. GoToMeeting not only allows multiple people to conference from multiple locations, but it also allows you to share screen so you can see each other’s presentations. Nimble:this contact-managing app integrates your connections on social media to your phone’s contact list. It will suggest new social media accounts for you to friend or follow based on your contacts and will also add more detail to each of your contact’s listings in your phone based on their social media profiles. News:pick your favorite news source, whether it’s Mashable or The New York Times or BuzzFeed and download their app. Check it routinely to keep on top of the day’s big stories and find interesting things to share that are relevant to your audience. WiFi Finder:when you’re in a time crunch and you need to find a place to get work done, this app will show you where the nearest free (and paid) WiFi networks are to your current location. Eventbrite:if your company hosts any kind of event or conference, Eventbrite is an easy way to manage registration and track attendees. It also makes it easy for people who come to your events to register and find information like time, location and directions. Google AdWords:Google released a Google AdWords app last year that allows you to manage pay-per-click campaigns from your phone. We won’t say it makes AdWords fun, but it is nice to be able to check your campaigns from anywhere. Official Apps for Social Media Sites:this one should be a no-brainer, but we’ll add it in anyway. You should download the official app for every type of social media site you manage. There are apps for Facebook, Twitter, Google+, Instagram, Pinterest, LinkedIn, YouTube, Snapchat, Tumblr, Vine and literally every other social media network in existence. If your social media accounts are getting too tangled for you to manage, you can always call the experts at Skynet Solutions for all of your social media and marketing needs. We also have a talented development team who can build you anything from a basic website to custom software. With our diverse range of skills and experience, we are sure to have the tools you need to make 2016 your business’s best year yet. To get in touch with us, you can fill out the online contact form on our website. You can also connect with us on Facebook, Twitter, Google+ and LinkedIn.
When it comes to marketing, Pinterest really has it all. While many people write it off as a virtual corkboard only used by teenage girls, the statistics prove it’s a social media heavyweight. Did you know one-third of all the existing Pinterest accounts belong to men? And unlike on other platforms, promoted pins actually perform just as well as, and often better than, organic pins. And pins with prices attached aren’t a turn off at all. In fact, they get 36 percent more likes than pins without prices. It really is a marketing paradise. So here’s how you get started: Strategize: like with any other social media platform—or any marketing strategy—you don’t want to go in shooting blindly. You need to design a comprehensive strategy, set tangible goals and figure out your target demographic. Side note: reading this blog post does not count as designing a comprehensive strategy, sorry. If you have other social media platforms, you have already done this before and can adapt it to fit your Pinterest account. When creating a strategy, take into account the product or service you are selling, the people you want to sell to and how you want them to come to you (do you want them to end up in your brick and mortar store, or do you only need them to go so far as your website). Sign up: you can sign specifically as a business and get special business tools only available to business accounts. You can also check out their “success stories” tab and look at the accounts of businesses that have been really successful on Pinterest. See what they’re doing and adapt it to fit your strategy—with social media, the best way to learn is often by example. Find people to follow: competitors, customers, suppliers, industry leaders…all these are great accounts to follow. And they apply no matter what industry you’re in—you definitely have competitors, customers, suppliers and industry leaders no matter your field. Also, make sure to follow some fun, funny stuff. Everybody likes a good cat meme now and then. So make sure to follow funny boards—even if they don’t relate to your business—and repin their pins from time-to-time. Trust us, your customers will love it. Create your first boards: you can make them about anything you want. Your boards can be funny or inspirational. They can feature your products, creative ways to use your products or tutorials. You can create boards about things that you are passionate about or about other things your business is involved with. Do you and your employees take time to volunteer at the humane society? Make a puppy board. Remember, this is a marketing tool, but it is also an opportunity to let customers interact with you and get to know you and your company. Use your Pinterest not only as a sales tool but as a way to humanize your brand. Start pinning and repining: there are lots of ways to make Pinterest easier on yourself. You can purchase promoted pins (similar to promoted Facebook posts or tweets) that will show up in pinners feeds even if they don’t follow you. They use a tailored algorithm to make sure your promoted pins show up in the feeds of customers who would be interested in your product. You can also install the pin it browser tool, which lets you pin things directly from a webpage, without having to save links and images and find them later. Also, make sure to install a “pin-it” tab on your website to let all your customers know you are now on Pinterest and enable them to pin material from your site to their boards. Make sure to repin—interacting with your customers and followers makes them more likely to continue to interact with you and use your business in the future. Start selling: as a side note—if you are a retail business, you can also sell products on Pinterest. Yes, you can redirect customers to your website from your Pinterest profile, but you run the risk of losing a buyer when you do that. If you let people buy your products in app, you will see increased sales. Check your analytics: since you signed up as a business, Pinterest will give you customized analytics reports about your account. Take advantage of this. These analytics reports make it much easier to track your account, new followers, repins and more and see if you’re hitting your goals set out in the first step. In the meantime, you can always call the experts at Skynet Solutions for all of your social media and marketing needs. We have an expert team that can build you a social media strategy that will work on any platform or combination of platforms that you choose. Whether you’re targeting specific customers or just want to get the word out about your new business, we can handle it. We also have a talented development team who can build you anything from a basic website to custom software. With our diverse range of skills and experience, we are sure to have the tools you need to make 2016 your business’s best year yet. To get in touch with us, you can fill out the online contact form on our website. You can also connect with us on Facebook, Twitter, Google+ and LinkedIn.