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Design

Refresh Your Website Design for 2018

Refresh Your Website Design for 2018

While many individuals will make resolutions on a personal level, there are many benefits that can be obtained by businesses that make the resolution to update their existing website design for 2018. Most experts in the field will recommend a redesign of your website every 2 to 3 years to keep up with competition and keep your visitors engaged. However, there are generally a few key factors that can help determine whether your business should invest in a website design refresh.

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Marketing

Does Your Small Business Need an eCommerce Website?

With the rise of online shopping, websites like Amazon and eBay have made having an online presence important for every business. While it can be beneficial for small businesses to have a local presence, creating an eCommerce website for their business can help expand their reach and increase their revenue. Think of your business goals and answer these key questions to determine if your small business needs and eCommerce website.

Do I Want To Expand?

You would be hard-pressed to find a small business owner that doesn’t want to increase their customer base and, in turn, get more money for their products or services. Creating an eCommerce website gives small business owners the opportunity to sell both nationally and internationally every minute of every day. This means that no matter where your customers are and if your brick-and-mortar store is closed, your business will continue to carry on.

Can I Meet Demand?

With more customers comes the need for more on-hand inventory. While having an eCommerce website for your small business can increase sells, if you don’t have the product on-hand to delivery to customers that want it, they will likely look elsewhere. Bottom line: make sure your business is able to meet the growing demand for your products if you plan on investing in an eCommerce website.

Does eCommerce Work For My Business?

If you aren’t selling a physical product it may not make sense to invest in an eCommerce website for your small business. However, what if you operate a service-based company and would like to create an online payment gateway for your customers to pay for services that have been rendered? If you need a way to take payments digitally, for physical products or services, you can likely find a solution with eCommerce.

Are You Looking for a Tulsa Web Design Firm?

Skynet Solutions is committed to providing the best web design services for Tulsa and all of Oklahoma. If you are ready to expand your web presence, redesign your existing website or enhance your digital marketing, we are here to help. You can fill out our contact form to get started today. You can also connect with us on Facebook, Twitter, Google+ and LinkedIn!

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Design

Is Your Website Easy To Navigate?

designer drawing website development wireframe

The navigation bar on your website is arguably one of the most important components of your website. Great navigation menus allow your website visitors, or potential customers, quickly and easily find the information they are looking for. Implementing an easy-to-use website navigation menu is critical for achieving optimal user experience.

At Skynet Solutions, we understand the importance of the navigation menu of your website for ensuring your website remains competitive in search engine rankings and helps your visitors easily access the parts of your website they are looking for with minimal effort. For this reason, an effective navigational menu structure is implemented in each web design project we complete. Here are some of the reasons your website should be optimized for easy navigation:

Decreased Bounce Rates

When a visitor to your website isn’t able to easily find the pages they are looking for, they likely won’t stay around for long. This can lead to high bounce rates when a website visitor only accessing one page of your website and then leaves. Laying out your website pages to provide quick and easy information can ensure that visitors spend more time on your website and learn more about your products or services.

Increased Conversions

When someone visits your website, the ultimate goal should be to encourage a conversion such as purchasing a product or signing up for your newsletter. By being able to easily navigate your website and find the products they are looking for, you have already won half the battle. Once the product is easily located, content and price will determine if your sale is closed.

Cohesive Website Design

Navigation menus are consistently displayed across the top of your website. For this reason, it is important to ensure that the website design retains cohesion across all pages with the option to return or go to a different page on the website. This will ensure a consistent design and provide your visitors with an easily navigated website.

Why Skynet Solutions for Web Design?

Skynet Solutions is committed to providing the best web design services possible. If you are ready to expand your web presence, redesign your existing website or enhance your digital marketing, we are here to help. You can fill out our contact form to get started today. You can also connect with us on Facebook, Twitter, Google+ and LinkedIn!

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Design

How To Choose The Right Tulsa Web Design Firm

High angle view of businesspeople analyzing schemes and diagrams. Business team analyze growth and past history of company. Businesspeople in meeting discussing future prospects and growth strategies in office.

By you likely know the importance of having a website and expanding your online presence. Once you have decided to invest in a new website or redesign your existing website, it is important to find a Tulsa web design firm that can handle the initial build or redesign of your website correctly. Here are some of the steps your organization can take to ensure you choose the right Tulsa web design firm to complete your project.

Determine a Budget

As with any project, it is important to determine a budget to ensure costs are kept under control. It is important to get a quote for the services and functionality needed prior to settling on your ideal web design firm. Some web design providers may have hidden costs or fees, ensure you are quoted for the full price and aren’t stuck with any unforeseen costs.

Set Expectations

Determine what you desire for your website functionality and find a firm that can accommodate your specific needs. While it may seem cost effective to utilize a template for your new website or website redesign, there are many problems that can arise from this practice, Instead, find a firm that can provide custom functionality that is required by your organization.

Narrow Down Firms

Doing preliminary research and looking through reviews can help determine the best web design firms in your area. With the many different review websites available, you will have the ability to thoroughly research the options available to your organization. Take time during this process to ensure you find the right firm for your needs.

Meet the Team

Once you have narrowed down your pool of potential web design firms, it is time to meet the team. Take the time to meet with several web design firms and find the one that best resonates with you. Having a friendly and healthy relationship can ensure that you have a smooth experience during the development process.

Are You Looking for a Tulsa Web Design Firm?

Skynet Solutions is committed to providing the best web design services for Tulsa and all of Oklahoma. If you are ready to expand your web presence, redesign your existing website or enhance your digital marketing, we are here to help. You can fill out our contact form to get started today. You can also connect with us on Facebook, Twitter, Google+ and LinkedIn!

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Development

Why Is Website Health Monitoring Important?

So, you had your e-commerce website built a year ago and things appear to be going as planned. Unfortunately, with the wide variety of browsers and devices your website visitors are using, there is always a chance that something could go wrong. Without continued website health monitoring, you may be missing out on these potential customers that can’t use your website properly.

Like all other software, browsers are constantly updated to fix security holes and improve performance. With every one of these updates, there is a chance that your website will no longer perform the once it once had, leading to a whole host of issues that can affect both your business and the customers that are attempting to reach you. For instance, if a customer is visiting your website and wants to spend money but can’t, they likely will move to your competitor.

How Can Website Health Monitoring Help?

At Skynet Solutions, we know the important role that your online presence plays in the digital age. For this reason, we have developed a website monitoring system that notifies our development team of any issues at the exact moment they arise. Once notified of these issues, they are prioritized and we work hard to quickly and efficiently bring you website back to optimal functionality. Website health monitoring is critical for both maintaining your existing website and expanding your influence online.

When you partner with Skynet Solutions, you can expect things to run smoothly. Our unique attention to detail and continued support is why companies, both domestic and international, have trusted Skynet Solutions with the most important digital marketing assets.

Why Partner With Skynet Solutions?

As the most trusted Tulsa website design provider, we are committed to affordably providing our clients with the best website possible. With dedicated development and testing departments, you can rest easy knowing that your website is in good hands. If you are in need of a new website or would like to add website health monitoring to your existing CRM, you can fill out our contact form to get started today. You can also connect with us on Facebook, Twitter, Google+ and LinkedIn!

Categories
Development

Is Your Website Design Important?

TECHNOLOGY COMMUNICATION AND WEB DESIGN CONCEPT

When you look at your competitor’s websites, you may start to think the design of your website has become a little dated. While you may not feel like the current design of your old website is affecting your sales, studies have shown that having a modern web design can generate new business and results in more conversions. Here are some of the important factors you should look at to determine whether you need to improve your website design.

Consistency Across Mediums

Do you promote your business through social media? (If not, you should!) When you look at your website and compare it to your social media platforms, it is important to maintain consistency across mediums. This ensures that your customers can recognize your brand across different platforms. Everything you do online is important and interconnected, making consistency key for growing your business online.

Effective Navigation

The navigation menu of your website is arguably its most important component. If visitors aren’t able to easily find the information they are looking for, they likely won’t stick around or continue to visit your website. Ensure your website has a navigation bar on every page that provides easy navigation to the various pages available on your website. Simplified navigation options and a responsive web design, can ensure that everyone has the ability to properly find their way around the information, products or services that are available through your website.

Content and SEO Considerations

The importance of the content on your website is often misunderstood by many business owners. The content written and used for your website, or SEO,  has a direct correlation with the placement of your business on search engine results pages. If your existing website content was written without strategically placing keyword phrases you want to rank for in it, it may be time to for a website redesign.

Do You Need a New Website Design?

Skynet Solutions is committed to providing the best web design services for Tulsa and all of Oklahoma. If you are ready to expand your web presence, redesign your existing website or enhance your digital marketing, we are here to help. You can fill out our contact form to get started today. You can also connect with us on Facebook, Twitter, Google+ and LinkedIn!

Skynet Solutions offers premium eCommerce support services, digital marketing, SEO implementation, custom development & graphic design.

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