Small business owners have a wide variety of outlets to get the word out about their products. However, social media can often be the most impactful FREE outlet for promoting your products or services. Most small business owners will mistakenly invest little time in their social media accounts. It can be hard to determine the return on investment that small business owners receive from social media. For this reason, many factors must be considered to ensure your customers are receiving proper incentive to purchase your products or services. Growing your social media audience is the target goal to help drive individuals ready to purchase to your websites.
Seek Out Intent
Social media outlets are hotbeds of potential customers seeking product recommendations to suit a particular need they may have. With the help of a social media manager or agency, small business owners can seek out customers on an individual basis that may require their products of services. One report found that social selling generates 40% more qualified leads than cold calling.
By utilizing an agency, small business owners can gain insights into how their competitors are growing and making mistakes. This can be pivotal in determining how to proceed with the goals of your small business. Monitoring your competitors can also provide a deep understanding of your customer base and customers you potentially are missing.
Focus on Customer Service
In the modern digital world, reviews and customer recommendations are key. By promoting superior customer service, small business owners can benefit not only from word of mouth referrals but digital referrals through positive reviews. Modern social media communication makes it possible for customers, or potential customers, to voice their concerns in real-time, regardless of the time.
Proactive Lead Research
A great social media manager understands the value of empathy and the power of insights. By having a dedicated social media manager, you are more prepared to identify your customer base on social media and effectively sell to them. Monitoring industry trends and the habits of your customer base can help build a stronger case for bolstering sales in the long term.
Utilize Content Marketing
It is important to have a strong content strategy that aligns with your businesses desired outcome to ensure your end goals are achieved. Many studies have shown that consumers are 90% of the way through their research before ultimately settling on their chosen product or service, making it difficult to influence their decision. Utilizing influencers can help turn a company push into an individual push.
You can always call the experts at Skynet Solutions for help with your social media management or anything else you need to help make your business succeed. With our diverse range of skills and experience, we are sure to have the tools you need to make 2017 your business’ best year yet. You can fill out our contact form to get started today. You can also connect with us on Facebook, Twitter, Google+ and LinkedIn!