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Month: October 2017

Categories
Design

How To Choose The Right Tulsa Web Design Firm

High angle view of businesspeople analyzing schemes and diagrams. Business team analyze growth and past history of company. Businesspeople in meeting discussing future prospects and growth strategies in office.

By you likely know the importance of having a website and expanding your online presence. Once you have decided to invest in a new website or redesign your existing website, it is important to find a Tulsa web design firm that can handle the initial build or redesign of your website correctly. Here are some of the steps your organization can take to ensure you choose the right Tulsa web design firm to complete your project.

Determine a Budget

As with any project, it is important to determine a budget to ensure costs are kept under control. It is important to get a quote for the services and functionality needed prior to settling on your ideal web design firm. Some web design providers may have hidden costs or fees, ensure you are quoted for the full price and aren’t stuck with any unforeseen costs.

Set Expectations

Determine what you desire for your website functionality and find a firm that can accommodate your specific needs. While it may seem cost effective to utilize a template for your new website or website redesign, there are many problems that can arise from this practice, Instead, find a firm that can provide custom functionality that is required by your organization.

Narrow Down Firms

Doing preliminary research and looking through reviews can help determine the best web design firms in your area. With the many different review websites available, you will have the ability to thoroughly research the options available to your organization. Take time during this process to ensure you find the right firm for your needs.

Meet the Team

Once you have narrowed down your pool of potential web design firms, it is time to meet the team. Take the time to meet with several web design firms and find the one that best resonates with you. Having a friendly and healthy relationship can ensure that you have a smooth experience during the development process.

Are You Looking for a Tulsa Web Design Firm?

Skynet Solutions is committed to providing the best web design services for Tulsa and all of Oklahoma. If you are ready to expand your web presence, redesign your existing website or enhance your digital marketing, we are here to help. You can fill out our contact form to get started today. You can also connect with us on Facebook, Twitter, Google+ and LinkedIn!

Categories
Development

Why Is Website Health Monitoring Important?

So, you had your e-commerce website built a year ago and things appear to be going as planned. Unfortunately, with the wide variety of browsers and devices your website visitors are using, there is always a chance that something could go wrong. Without continued website health monitoring, you may be missing out on these potential customers that can’t use your website properly.

Like all other software, browsers are constantly updated to fix security holes and improve performance. With every one of these updates, there is a chance that your website will no longer perform the once it once had, leading to a whole host of issues that can affect both your business and the customers that are attempting to reach you. For instance, if a customer is visiting your website and wants to spend money but can’t, they likely will move to your competitor.

How Can Website Health Monitoring Help?

At Skynet Solutions, we know the important role that your online presence plays in the digital age. For this reason, we have developed a website monitoring system that notifies our development team of any issues at the exact moment they arise. Once notified of these issues, they are prioritized and we work hard to quickly and efficiently bring you website back to optimal functionality. Website health monitoring is critical for both maintaining your existing website and expanding your influence online.

When you partner with Skynet Solutions, you can expect things to run smoothly. Our unique attention to detail and continued support is why companies, both domestic and international, have trusted Skynet Solutions with the most important digital marketing assets.

Why Partner With Skynet Solutions?

As the most trusted Tulsa website design provider, we are committed to affordably providing our clients with the best website possible. With dedicated development and testing departments, you can rest easy knowing that your website is in good hands. If you are in need of a new website or would like to add website health monitoring to your existing CRM, you can fill out our contact form to get started today. You can also connect with us on Facebook, Twitter, Google+ and LinkedIn!

Categories
Marketing

Online Marketing Strategies for Small Business

Happy Asian Business woman in front of chalk money tree drawing on blackboard.

For small businesses to succeed online and expand their customer base, it is important to invest the time and resources necessary to implement online marketing strategies. By analyzing industry trends that have molded 2017, small businesses can adapt their current marketing strategies to achieve success and begin modeling their marketing strategy for 2018. Here are the current top online marketing strategies for small business:

Search Engine Optimization

Long-term marketing strategies have taken the forefront in recent years to give small businesses the most bang for their buck. By improving the SEO for their website, they will rank higher in organic search results to drive more traffic to their website. To learn more about SEO, please visit our page dedicated Search Engine Optimization.

Facebook Advertising

Chances are, no matter who your target audience is they are likely using Facebook. With over 2 billion monthly users, Facebook Advertising has become a great way for small businesses to build their audiences and engage with them. The best part is that your Facebook Advertising can be optimized for the majority of users that utilize Facebook’s mobile app.

Paid Search Marketing

Much like Facebook Advertising, paid search engine marketing through Google Ads and similar platforms is an affordable way to get your business in front of potential customers. The biggest benefit of using Google Ads for paid search marketing is the data it provides in the form of traffic statistics. This big data can then be used to refine your marketing to be more effective!

Email Marketing

Though it may seem archaic these days, email marketing still provides one of the highest returns on investment for small businesses. Email marketing allows you to send sales, information or any other content to individuals that have opted into your newsletter. Aside from the minor costs associated with the email platform of your choice, this is the most cost-effective way to market your business.

Still Need Assistance with Online Marketing Strategies?

You can always get in touch with the experts at Skynet Solutions for help with your online business listing, website development, social media marketing or anything else you need to help make your business succeed. With our diverse range of skills and experience, we are sure to have the tools you need to make 2018 your business’ best year yet. You can fill out our contact form to get started today. You can also connect with us on Facebook, Twitter, Google+ and LinkedIn!

Categories
Development

Is Your Website Design Important?

TECHNOLOGY COMMUNICATION AND WEB DESIGN CONCEPT

When you look at your competitor’s websites, you may start to think the design of your website has become a little dated. While you may not feel like the current design of your old website is affecting your sales, studies have shown that having a modern web design can generate new business and results in more conversions. Here are some of the important factors you should look at to determine whether you need to improve your website design.

Consistency Across Mediums

Do you promote your business through social media? (If not, you should!) When you look at your website and compare it to your social media platforms, it is important to maintain consistency across mediums. This ensures that your customers can recognize your brand across different platforms. Everything you do online is important and interconnected, making consistency key for growing your business online.

Effective Navigation

The navigation menu of your website is arguably its most important component. If visitors aren’t able to easily find the information they are looking for, they likely won’t stick around or continue to visit your website. Ensure your website has a navigation bar on every page that provides easy navigation to the various pages available on your website. Simplified navigation options and a responsive web design, can ensure that everyone has the ability to properly find their way around the information, products or services that are available through your website.

Content and SEO Considerations

The importance of the content on your website is often misunderstood by many business owners. The content written and used for your website, or SEO,  has a direct correlation with the placement of your business on search engine results pages. If your existing website content was written without strategically placing keyword phrases you want to rank for in it, it may be time to for a website redesign.

Do You Need a New Website Design?

Skynet Solutions is committed to providing the best web design services for Tulsa and all of Oklahoma. If you are ready to expand your web presence, redesign your existing website or enhance your digital marketing, we are here to help. You can fill out our contact form to get started today. You can also connect with us on Facebook, Twitter, Google+ and LinkedIn!

Skynet Solutions offers premium eCommerce support services, digital marketing, SEO implementation, custom development & graphic design.

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