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What Metrics Should Every eCommerce Store Track?

Many of the most successful eCommerce stores are evaluating their business data to determine new ways to reach their most active customers and ensure they are closing sales any time that they visit their website. While you will undoubtedly want to focus on metrics that have an impact on your ROI, it is easy to start worrying about vanity metrics that may have little impact on overall performance like page views, likes on social media or unqualified leads. With this in mind, what metrics should you be tracking as an eCommerce store to ensure you are getting the most value?

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Why Are Website Backups Important?

There’s a good chance that you have invested a lot of time and money into your website. And, if something were to happen to it and you lost that data, you would likely be devastated. This is, unfortunately, a reality for many small business owners that haven’t invested in a proper way to create backups of their website and associated data. But why exactly are website backups and important and how can you ensure they are being done?

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Improve Your SEO with Schema Markup

While many people are aware of how important the content on their website is or that ranking well requires your website to be user-friendly, they generally aren’t aware of the more technical aspects that come with effective SEO. As one of the more effective backend ways to improve your website SEO, schema markup provides relevant information to search engine robots to further explain the importance of your webpage. In this article, we will look at why schema markup is important and some of the ways you can use it to improve your SEO.

The rise of importance or schema markup become more apparent in 2011 when major search engines like Bing, Yandex, Google and Yahoo began collaborating to develop This microdata can be used to apply context to search queries to help improve the quality of the search results that can be obtained through the search engine by a user. This is especially important for ambiguous webpages that may need a little more context to be understood. Schema markup is a clear break from HTML markup that is used to adjust display information since it is completely contextual to what the page content is.

Search engine ranking metrics are constantly changing, and, for that reason, it is hard to provide that schema markup provides a direct boost in organic search rankings. One proven benefit of schema data, however, is that it gives a boost to rich snippets and placement in search engines for voice search and provides a more attractive link for users. For instance, one added benefit is that your overall rating will show up for reviews that are on product pages or any page that has a review system built-in or it could show actual product pricing through the search engine at any given time.

As you might imagine, this support can improve click-through rates and further improve your SEO metrics that contribute to organic growth. But properly implementing schema markup is critical for the best results possible. While this may seem like a challenge to many small businesses, the team at Skynet Solutions is here to make it simple. With over a decade of experience in great web design, marketing and SEO, we can help ensure that your eCommerce website has all of the pieces needed to find success online.


How Can Skynet Solutions Help?

Skynet Solutions is committed to providing the best web design services possible. If you are ready to expand your web presence, refresh your website design, start your eCommerce website or enhance your digital marketing, we are here to help. You can fill out our online contact form on our website or connect with us on FacebookTwitter and LinkedIn.

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What Can Small Businesses Learn from the COVID-19 Lockdowns?

Each day during the ongoing COVID-19 pandemic, more and more small businesses are deciding to give up on their dreams and permanently close their business. Whether this stems from a lack of necessary funds or the inability to receive financial assistance to pay rent or other overhead costs. In this article, we will look at 3 things that small businesses can learn from the COVID-19 lockdowns and some precautions that should be in place if a similar situation occurs in the future.

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IRS Warns Coronavirus-Related Scams are Coming

Recently, the Internal Revenue Service reached out to small businesses to help urge taxpayers to be cautious of coronavirus-related scams that may soon come through their phone or email accounts. Responding to these phishing attempts will often lead to tax-related fraud and identity theft. Unfortunately, the most at-risk segments of the population for these scams are elderly individuals and those that are the most at need during this uncertain period.

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Reasons to Start an eCommerce Website

Any business that sells products at a physical location should be considering making the shift to an eCommerce website to supplement its existing sales plan. As one of the quickest ways to expand potential customer reach and increase overall revenue, there are many reasons that creating a dedicated online store makes sense for any business. In this article, we will look at four reasons that any business should consider when deciding to start an eCommerce website.