Many of the most successful eCommerce stores are evaluating their business data to determine new ways to reach their most active customers and ensure they are closing sales any time that they visit their website. While you will undoubtedly want to focus on metrics that have an impact on your ROI, it is easy to start worrying about vanity metrics that may have little impact on overall performance like page views, likes on social media or unqualified leads. With this in mind, what metrics should you be tracking as an eCommerce store to ensure you are getting the most value?
When starting a new website, it can seem like the hardest part of the process is ensuring that you have a catchy URL that will stick in the mind of your customers. However, while this may seem like an easy task, you may spend inordinate amounts of time finding that your perfect URL is already purchased or parked by someone else that wants a large amount of money to sell it. But does your website URL really matter or can you make do with a third or fourth choice from your list? Keep reading to find out!
Each day during the ongoing COVID-19 pandemic, more and more small businesses are deciding to give up on their dreams and permanently close their business. Whether this stems from a lack of necessary funds or the inability to receive financial assistance to pay rent or other overhead costs. In this article, we will look at 3 things that small businesses can learn from the COVID-19 lockdowns and some precautions that should be in place if a similar situation occurs in the future.
When you are looking for a web hosting option, there’s a good chance that you will find most providers are touting their “uptimes”. While this is an important metric for anyone looking for web hosting, the numbers provided can be a little misleading and could steer you to partner with a host that doesn’t have your best interests in mind. In this article, we will look at what web hosting uptime is and why it matters when you are looking for a new partner to get your website online.
A functional and appealing website is one of the most important digital assets that a business can have. And, without regular maintenance, a website can quickly fall into disarray and stop providing the benefits that are required to perform at an optimal level annually. While most business owners think that website development is a single project, they couldn’t be more mistaken. In fact, website maintenance is a lifelong pursuit to provide the best experience and functionality possible. But why is website maintenance so important?
Whether you are considering hiring a full-time marketing team in-house or just need a little help figuring out the next steps for your small business, working with a team of professionals can help provide valuable insight that otherwise may not be available to you. No matter what industry you may be in, there is always room for growth, even when you think your niche market has been completely tapped. In this article, we will look at some of the ways that working with a Tulsa marketing agency can help your business grow.