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Improve Your SEO with Schema Markup

While many people are aware of how important the content on their website is or that ranking well requires your website to be user-friendly, they generally aren’t aware of the more technical aspects that come with effective SEO. As one of the more effective backend ways to improve your website SEO, schema markup provides relevant information to search engine robots to further explain the importance of your webpage. In this article, we will look at why schema markup is important and some of the ways you can use it to improve your SEO.

The rise of importance or schema markup become more apparent in 2011 when major search engines like Bing, Yandex, Google and Yahoo began collaborating to develop schema.org. This microdata can be used to apply context to search queries to help improve the quality of the search results that can be obtained through the search engine by a user. This is especially important for ambiguous webpages that may need a little more context to be understood. Schema markup is a clear break from HTML markup that is used to adjust display information since it is completely contextual to what the page content is.

Search engine ranking metrics are constantly changing, and, for that reason, it is hard to provide that schema markup provides a direct boost in organic search rankings. One proven benefit of schema data, however, is that it gives a boost to rich snippets and placement in search engines for voice search and provides a more attractive link for users. For instance, one added benefit is that your overall rating will show up for reviews that are on product pages or any page that has a review system built-in or it could show actual product pricing through the search engine at any given time.

As you might imagine, this support can improve click-through rates and further improve your SEO metrics that contribute to organic growth. But properly implementing schema markup is critical for the best results possible. While this may seem like a challenge to many small businesses, the team at Skynet Solutions is here to make it simple. With over a decade of experience in great web design, marketing and SEO, we can help ensure that your eCommerce website has all of the pieces needed to find success online.

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How Can Skynet Solutions Help?

Skynet Solutions is committed to providing the best web design services possible. If you are ready to expand your web presence, refresh your website design, start your eCommerce website or enhance your digital marketing, we are here to help. You can fill out our online contact form on our website or connect with us on FacebookTwitter and LinkedIn.

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Why Does Your Business Need a Blog?

As a business, it can be hard to see the need to invest in writing services or divert the time of your employees to create blogs for your website. However, failing to maintain an active blog could be souring your reputation online and steadily dropping your search rank. Given the prominent role that content plays in modern digital marketing, it’s no surprise that your business needs a blog to be successful. But how exactly does a blog help your business and why do you need one to help your business grow?

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Grow Your Small Business with a Tulsa Marketing Agency

Whether you are considering hiring a full-time marketing team in-house or just need a little help figuring out the next steps for your small business, working with a team of professionals can help provide valuable insight that otherwise may not be available to you. No matter what industry you may be in, there is always room for growth, even when you think your niche market has been completely tapped. In this article, we will look at some of the ways that working with a Tulsa marketing agency can help your business grow.

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New Year, New Business Goals

With 2020 now in full swing, there’s a good chance that you are reflecting on the previous year. Whether you were satisfied with the outcome or you didn’t hit the goals you had set, the new year is a chance to establish new business goals and learn from the experience and insight you obtained in 2019. In this article, we provide some resolutions you should consider to help guide your business through the new year with effective new business goals that can help make a positive impact in the upcoming months.

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Is Your Business Ready for 2020?

Now that the year 2019 is coming to a close, we are inching closer and closer to a new decade. Whether you are a start-up or you have been in business since the early 2000s, this is a great time to review your past performance to determine what you can learn from and what you could be doing better to make your business more successful in the upcoming years. In this article, we will explore some of the signs that you may need to update your business goals in 2020 and some easy ways to get started.

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Black Friday Marketing Ideas for Small Businesses

It’s no secret that Black Friday is generally considered the most important day of the year for retail. Not only do customers go out to their favorite stores in droves, but they are also often buying all of their Christmas presents for friends and family on this one day of the year. In fact, the only other retail holiday that comes close is Cyber Monday. If you want to make the most of this upcoming Black Friday for your small business, here are some marketing ideas you can keep in mind.