Skynet Solutions Logo

Tag: website revision

Categories
Development

Is Your Website Design Important?

TECHNOLOGY COMMUNICATION AND WEB DESIGN CONCEPT

When you look at your competitor’s websites, you may start to think the design of your website has become a little dated. While you may not feel like the current design of your old website is affecting your sales, studies have shown that having a modern web design can generate new business and results in more conversions. Here are some of the important factors you should look at to determine whether you need to improve your website design.

Consistency Across Mediums

Do you promote your business through social media? (If not, you should!) When you look at your website and compare it to your social media platforms, it is important to maintain consistency across mediums. This ensures that your customers can recognize your brand across different platforms. Everything you do online is important and interconnected, making consistency key for growing your business online.

Effective Navigation

The navigation menu of your website is arguably its most important component. If visitors aren’t able to easily find the information they are looking for, they likely won’t stick around or continue to visit your website. Ensure your website has a navigation bar on every page that provides easy navigation to the various pages available on your website. Simplified navigation options and a responsive web design, can ensure that everyone has the ability to properly find their way around the information, products or services that are available through your website.

Content and SEO Considerations

The importance of the content on your website is often misunderstood by many business owners. The content written and used for your website, or SEO,  has a direct correlation with the placement of your business on search engine results pages. If your existing website content was written without strategically placing keyword phrases you want to rank for in it, it may be time to for a website redesign.

Do You Need a New Website Design?

Skynet Solutions is committed to providing the best web design services for Tulsa and all of Oklahoma. If you are ready to expand your web presence, redesign your existing website or enhance your digital marketing, we are here to help. You can fill out our contact form to get started today. You can also connect with us on Facebook, Twitter, Google+ and LinkedIn!

Categories
Development

Responsive Web Design – What is it and Why Does it Matter?

If you browse the internet from a variety of devices and device sizes, you have likely come across websites that are virtually unusable on a mobile platform. With the growing importance of mobile internet, it is important to create a website version that is mobile-friendly and provides a great user experience. To help combat this growing problem and ensure a seamless user experience across devices, our Tulsa website design firm utilizes responsive web design for all websites we build for customers.

What is Responsive Web Design?

Responsive web design focuses on the belief that both the website design and development should be able to adapt to the user’s behavior or device by taking metrics like screen size, screen orientation and individual browser or operating system into account. In a nutshell, this means that if a visitor to your website wanted to move from their computer to an alternative device like an iPad, the experience would be the same. To do this, a responsive web design includes the coding and technology necessary to detect the screen size and resolution, then adjust it accordingly without needing user input.

Why Does Responsive Web Design Matter?

In recent years, mobile web browsing has overtaken desktop web browsing as the proliferation of smartphones and tablet devices continues. In fact, according to Search Engine Land, nearly 60% of web searches now come from mobile devices. Doesn’t this insight alone warrant for investing in responsive web design to create a seamless experience for your website visitors across any devices they may have? Every business has a website to grow their business, primarily with search engine optimization strategies and digital marketing. According to Google, the top search engine and organic traffic referrer,  responsive web design is the industry standard and could have a direct impact on your search engine ranking. Having a single website that adjusts to the user’s device creates shareable content across multiple platforms from a single URL, something Google places incredible value on.

Is Your Current Website Responsive?

Skynet Solutions is committed to providing the best web design services for Tulsa and all of Oklahoma. If you are ready to expand your web presence, redesign your existing website or enhance your digital marketing, we are here to help. You can fill out our contact form to get started today. You can also connect with us on Facebook, Twitter, Google+ and LinkedIn!

Categories
Marketing

Successful Tulsa Website Design Requires SEO

Portrait of two business people pulling SEO banner

While having a great website design may seem like the perfect way to draw visitors to your website, they likely won’t be able to organically find it without implementing tried and true SEO strategies. As a Tulsa website design provider and digital marketing firm, Skynet Solutions has done our fair share of website redesigns for clients that just weren’t seeing the traffic they expected. However, this problem can often be traced back to a few simple oversights during their web design process. Without the proper care, your website can easily fall in search rankings where no one is able to see it. A well-rounded SEO plan during a website design or redesign can help ensure the continued success of your business as an online entity. Following these steps can help start your website’s journey into search engine optimization:

Keyword Research

You’ve likely heard the phrase “Content is King” at some point throughout your growth as a business online. While the phrase has been around for a long time, the relevance of this statement still rings true for marketers helping businesses succeed online. To provide the content needed to bring traffic to your website, you need to know what they are searching for and how they are searching for it. This can easily be achieved by investing in keyword research. While there are many tools and tricks that can help expedite the process, determining the correct keywords for your business can be difficult without experience. For this reason, many small business owners will outsource their content writing to marketing firms or Tulsa website design providers.

Content Strategies

Once your web design is determined, it is important to begin working on the content for your website and implementing the keywords and search phrases that you are hoping to rank for. It is important to have a balance of how often you are using keywords and search phrases because Google will penalize search rankings for any website suspected of keyword stuffing. Remember, you aren’t just writing for robots that crawl your page, you need to have content that is readable and provides value for your website’s visitors.

Skynet Solutions is the Best Tulsa Website Design Provider

Skynet Solutions is committed to providing the best web design services for Tulsa and all of Oklahoma. If you are ready to expand your web presence, redesign your existing website or enhance your digital marketing, we are here to help. You can fill out our contact form to get started today. You can also connect with us on Facebook, Twitter, Google+ and LinkedIn!

Categories
Design

How Important is ADA Compliance in Tulsa Web Design?

Diversity Casual People Web Design Meeting Brainstorming Concept

You likely already know the importance of having an accessible brick and mortar store for individuals with disabilities. However, how much thought have you put into how accessible your website is for potential customers that may have disabilities? The Americans with Disabilities Act (ADA), not only covers real world applications but is applicable to your digital presence as well. To help combat the growing problem of inaccessible websites, Tulsa web design provider Skynet Solutions takes special care when during your website development to ensure any visitors to your website are able to easily navigate it and find the information or products they are looking for.

It is important to remember that not every visitor you receive uses the same browser and several devices and tools can be utilized for individuals with disabilities. While ADA compliance standards for websites are vague, legislation is constantly being retooled to include the criteria necessary for a website to be considered compliant. Even now, several website operators have been faced with lawsuits because their website was not accessible to a particular disability, making attention to detail critical. At Skynet Solutions, we implement industry standard ADA compliance with our Tulsa web design services to help ensure your website is ready for upcoming changes.

What Steps Can Be Taken For ADA Compliance?

At Skynet Solutions, we are familiar with current ADA compliance rules and have implemented them into several Tulsa web design projects. Much like brick-and-mortar stores require certain adjustments to be compliant, websites too have similar needs. Here are some of the requirements for an ADA compliant website: Scalable Text – To be considered ADA Compliant, your website must offer scalable text for vision impaired visitors. Our Tulsa web design services will provide this functionality on your website the ensure text can be magnified to meet this compliance standard.

Photo and Video Concerns

For visually impaired visitors using a screen reader, it is important to provide functional descriptions for any images that appear on your website. Likewise, any videos that are available on your website should include an audio description or transcripts for individuals with a hearing impairment. Keyboard Navigation – Keyboard navigation for your website is important for individuals with disabilities that don’t allow them to use a traditional mouse for interaction. For this reason, having a website that can be navigated with a keyboard only is crucial.

Why Skynet Solutions for Tulsa Website Design?

Skynet Solutions is committed to providing the best web design services for Tulsa and all of Oklahoma. If you are ready to expand your web presence, redesign your existing website or enhance your digital marketing, we are here to help. You can fill out our contact form to get started today. You can also connect with us on Facebook, Twitter, Google+ and LinkedIn!

Categories
Marketing

Skynet Solutions Provides Tulsa Website Design Services

cloud of words or tags related to web design on a vintage slate blackboard with a chalk and cup of coffee

If you don’t have a web presence or official website, you likely are missing out on potential customers and revenue that your active competitors are gaining. Whether you are aware of it or not, having a website is critical for the success of modern businesses, even if they don’t sell products online. To help you achieve your business goals, Skynet Solutions provides Tulsa website design services. At Skynet Solutions, we understand that there is more to a website than flashy graphics and pretty pictures. We work hard to ensure that your website is not only attractive but has easy navigation features, complete functionality and modern ADA compliance needs. Some qualities of a Skynet Solutions’ Tulsa website design services include:

Easy Updating

To assist in your marketing goals, it is important to consistently provide relevant content, primarily through the use of a blog. With the modern advancement in web content management systems, like WordPress, adding new content to your website and updating existing content to meet SEO standards has never been easier.

Easy Navigation

To ensure your customers and potential customers have an enjoyable experience interacting with your website, Skynet Solutions focuses on easy navigation features with each Tulsa website design we provide. This ensures that even beginners can find the information or products they need from your website.

Modern Design

No matter what requirements you have for your personal or business website, the experts at Skynet Solutions can likely provide website design services to meet your needs. Our design team can create a retro website design, modern website design or anything in between to give you the exact website you want. There’s no limit to what we can do for your web presence. From simple promotional sites to vast and powerful e-commerce stores, we have valuable experience designing and constructing online business tools that will allow your company to thrive.

Why Skynet Solutions for Tulsa Website Design?

Skynet Solutions is committed to providing the best web design services for Tulsa and all of Oklahoma. If you are ready to expand your web presence, redesign your existing website or enhance your digital marketing, we are here to help. You can fill out our contact form to get started today. You can also connect with us on Facebook, Twitter, Google+ and LinkedIn!

Categories
Development

The Benefits of Custom Websites

Businessman is working on desk - CUSTOM MADE

The modern internet world is filled with free websites bearing countless iterations of templates. Though templates can serve a purpose and provide a quick entrance into the online medium, cookie cutter template websites aren’t as unique or useful as a custom website. When dealing with a personal website, the ability to manipulate the look and content attached to it should be a flexible, yet easy, process. Search Engine Optimization Generic free sites generally aren’t built to be SEO friendly. For this reason, individuals will find it is very unlikely the site will rise in search results. With a custom website, the entire spectrum of SEO can be utilized to make a website more visible and discoverable. Custom websites can help funnel potential customers to a target site to provide services or products they are searching for. Branding Custom websites can be tailor-made to mimic branding preferences and achieve a cohesive look between products or services offered by a company. This attention to detail will make a business seem more reputable and distinguished in the eyes of potential customers. A custom, professional website can create a positive first impression to generate sales. Tech Support  If a custom website is designed and hosted by a trustworthy firm, technical support is guaranteed to be included. This means business can focus on sales and not on the technical side of keeping a website functional. Content updates and expansion can always be a delicate procedure without ruining a website’s functionality, having a professional to implement it will save time and money in the future. If your business is in need of a professional, functional website, with the ease of use customers will appreciate, call us today or contact us through our online form! We would love to help build the custom website needed to grow your business.

Skynet Solutions offers premium eCommerce support services, digital marketing, SEO implementation, custom development & graphic design.

Services

Support

Additional