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Improve Your SEO with Schema Markup

While many people are aware of how important the content on their website is or that ranking well requires your website to be user-friendly, they generally aren’t aware of the more technical aspects that come with effective SEO. As one of the more effective backend ways to improve your website SEO, schema markup provides relevant information to search engine robots to further explain the importance of your webpage. In this article, we will look at why schema markup is important and some of the ways you can use it to improve your SEO.

The rise of importance or schema markup become more apparent in 2011 when major search engines like Bing, Yandex, Google and Yahoo began collaborating to develop schema.org. This microdata can be used to apply context to search queries to help improve the quality of the search results that can be obtained through the search engine by a user. This is especially important for ambiguous webpages that may need a little more context to be understood. Schema markup is a clear break from HTML markup that is used to adjust display information since it is completely contextual to what the page content is.

Search engine ranking metrics are constantly changing, and, for that reason, it is hard to provide that schema markup provides a direct boost in organic search rankings. One proven benefit of schema data, however, is that it gives a boost to rich snippets and placement in search engines for voice search and provides a more attractive link for users. For instance, one added benefit is that your overall rating will show up for reviews that are on product pages or any page that has a review system built-in or it could show actual product pricing through the search engine at any given time.

As you might imagine, this support can improve click-through rates and further improve your SEO metrics that contribute to organic growth. But properly implementing schema markup is critical for the best results possible. While this may seem like a challenge to many small businesses, the team at Skynet Solutions is here to make it simple. With over a decade of experience in great web design, marketing and SEO, we can help ensure that your eCommerce website has all of the pieces needed to find success online.

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How Can Skynet Solutions Help?

Skynet Solutions is committed to providing the best web design services possible. If you are ready to expand your web presence, refresh your website design, start your eCommerce website or enhance your digital marketing, we are here to help. You can fill out our online contact form on our website or connect with us on FacebookTwitter and LinkedIn.

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Improve Your Search Ranking: SEO Tips for Small Business

As a small business, you are always looking for low-cost ways to help improve the reach of your business. Throughout your research or conversations with marketing professionals, there’s a good chance that you have heard about search engine optimization (SEO). While there are many different ways you can implement SEO into your business’ marketing plans, here are some easy SEO tips to help you get started quickly.

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Utilizing Structured Data for SEO

The more you dig into learning about SEO, the more likely you are to start hearing about structured data. While this may seem like a complicated addition to your already challenging website routine of updating your website, there are many benefits to making it a part of your online efforts. In this article, we will explain what structured data is and the easiest way to start adding it to your website.

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Does SEO Fit Your Business’ Marketing Goals?

With the changes that are constantly occurring in digital marketing, it can seem hard for small business owners to find the strategy that will provide the most value for them. However, while some short-term strategies may change based on your business’ marketing goals, SEO remains the best long-term strategy available.

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Easy Ways to Build Backlinks for Your Website

While typically the hardest factor in improving the SEO value of your website, building backlinks is important for expanding your reach in search engine rankings. Backlinks are created when other websites use a URL from your website as supporting content or an authoritative source. If you are ready to start focusing on building your own backlinks, here are some easy ways to get started.

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What Role Does Page Speed Have in Mobile-First Indexing?

When you search for something on Google, you likely want the most relevant search result in the quickest amount of time possible. Fortunately, you are not alone! To help meet this growing need for more relevant search results with quick loading times, Google has announced that page speed is now included as a ranking factor for mobile searches.