Month: February 2017

Dealing with Customer Complaints

Post author By Skynet Solutions
Post date February 24, 2017
No Comments on Dealing with Customer Complaints

Complaints - Red Ring Binder on Office Desktop with Office Supplies and Modern Laptop. Business Concept on Blurred Background. Toned Illustration.

In the modern digital world, it can be incredibly easy for a dissatisfied customer to voice their complaint to a large audience. As a business, it is important to know how to properly respond to customer complaints and minimize the impact they can have on your business. Follow these steps to help remedy a bad review.

Listen to the Customer

If your customer has a legitimate problem, it may be a good idea to listen to avoid future problems. Listening to the customer without interruption can help give a company an idea of what the problem is and how it can be avoided in the future. To truly fix a problem, you must be receptive to hearing what it is.

Make it Right

Empathy and an apology will get your far when dealing with customer complaints. The customer needs to understand that you actually care about their experience, negative or positive. By satisfying the customer’s needs, businesses can often build a stronger bond with that customer in the future.

Be Public

It doesn’t do a company any good to secretly address a bad review. By being open and honest, other customers or potential customers can see that you are interested in making the situation right. Nothing helps a brand promote its customer service more than a public apology.

Damage Control

Trying to get a bad review removed from the internet is perhaps the worst thing you could possibly do for damage control. Instead, focus on gathering more positive reviews. The more positive reviews you receive, the more the bad reviews will be buried and less relevant. Remember, getting a bad review isn’t the end of the world. It’s just important to properly deal with it to ensure the damage caused by it is as minimal as possible. Focus on your customer service to ensure bad experiences are rare.

You can always call the experts at Skynet Solutions for help with your business listing, website development, marketing or anything else you need to help make your business succeed. With our diverse range of skills and experience, we are sure to have the tools you need to make 2017 your business’ best year yet. You can fill out our contact form to get started today. You can also connect with us on Facebook, Twitter, Google+ and LinkedIn!

Tags consumer behavior, Digital Representation, digital strategy

Marketing

How to Be Successful at Content Marketing

Post author By Skynet Solutions
Post date February 17, 2017
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Customer Relationship Management. Content marketing as mean of interaction between provider and customer - vector illustration

Content marketing focuses on the creation and sharing of content such as blogs, social media posts and video. In most cases, this content won’t blatantly promote a brand or company but instead serves to create buzz around their products or services. Follow these crucial points to ensure your content marketing is as successful as possible.

Focus on Quality

One of the biggest reasons to invest in content marketing is to give potential readers valuable information about your products or services. A blog post will generally have to meet a 300-word minimum to be effective in SEO scoring. However, more value can be added by taking the time to write more words. Longer content is great for the utilization of keywords if your content is well written. Anywhere between 1000 and 1500 words should be sufficient in most cases to concisely get a point across. Longer content is also valuable for increasing average user time on page stats and promoting engagement or shares.

Be Unique

Let’s face it, there are a lot of businesses out there that likely are promoting the same products or services that you are. For this reason, it is incredibly important to ensure your content is unique and not like every other competitor. Being unique can help set you apart from the competition in your given industry.

Be Consistent

One of the biggest problems small business owners run into with a content marketing strategy is keeping a consistent flow of new content. If you only make a blog or social media post about your newest products or services, the potential customer will likely tune out. Being consistent with valuable content related to your business or industry can help boost engagement and propel the search engine rankings of your business’ website.

Tags content marketing

Marketing

The Importance of Online Reviews for Local Businesses

Post author By Skynet Solutions
Post date February 10, 2017
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vector illustration of positive feedback concept. minimal design

In recent years, the importance of online reviews for local business have grown substantially. With nearly 90% of all customers saying their purchasing decisions are influenced by online reviews, it is important for local businesses to focus on nurturing this aspect of their online strategy. In time, the importance of online reviews will become even more pressing. Regardless of the products or services your local business provides, there are many reasons why online reviews are important. Online reviews can affect search engine rankings and greatly influence purchase decisions. Follow these steps to help build your local reviews.

Ask for Reviews

Some studies have shown that 70% percent of customers, whether positively impacted or negatively, are willing to write a review for a business if they ask them too. By establishing a relationship with your customer and striving for their satisfaction, you can easily encourage a positive review. Remember the old adage when dealing with online reviews, you never know unless you ask. For Constant Contact subscribers, encouraging positive online reviews has never been easier. With the in-house software we utilize named Link Tracker, you can auto-segment your customers based on their experience and likelihood to leave a positive review. If moved into the positive experience group, you can kindly ask for a review and 70% of the time achieve another positive review.

Keep It Simple

By making the option to leave a review simple, most customers will be more likely to do it. For example, if the customer has to seek out where to leave a review, they likely won’t put the effort in to do so. If you are asking for a review, send them to the closest possible place to leave that review. It is important to not make your possible reviewers fumble around the web to leave you a review. For every page they have to go through to get to the review page, the less likely they are to keep going. Strive to send them directly to the review page to help boost numbers and limit frustration.

Tags marketing

Marketing

How to Drive Social Media Referrals

Post author By Skynet Solutions
Post date February 3, 2017
No Comments on How to Drive Social Media Referrals

One of the biggest FREE assets a small business owner has is the ability to promote their business or services on social media. As you may already know, real sales happen on your website, not your social media pages. For this reason, it is important to direct potential customers from your social media pages to your website. There are many different foolproof ways to drive traffic to your website using social media. It is important to remember that unless a potential customer has the incentive to visit your website, they likely won’t. Follow these steps to help drive your social media referrals.

Provide Value

Because so many businesses are competing for the attention of their audiences on social media, it only makes sense to provide something valuable that your competitors can’t or don’t. Value can easily be found when you know your target market and the type of information they are receptive to. Strive to meet the needs or desires of your target audience.

Use a Call to Action

It can be easy to forget to add a simple call to action in your social media posts. Without encouraging the customer to pursue the desired outcome, they likely won’t have the desire to. If you have more information on your site that isn’t included in the post, encourage readers to click through to read more.

Individualize Social Media Networks

What works for one social media network likely won’t be tailored for another. When writing your social media posts, write individual renditions on the same thing to meet the word count limitations and other network-specific requirements. This can ensure your content is optimized to be most effective. Be Direct Social media interaction is incredibly personalized. Don’t be afraid to target your potential customers by using words like “you” and “your”. This can help strengthen their need for your product or services and encourage them to seek more information.

Tags social marketing, social media, socialmedia

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