Category: Digital Marketing News

Click the link to read the Skynet Solutions Digital Marketing News category blog posts.

Google Now Monitors WordPress Version

Post author By Skynet Solutions
Post date May 17, 2018
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If you are running an outdated version of WordPress you likely received a Google Search Console email recently recommending that you manually update your WordPress core file. Because WordPress powers nearly 60% of all websites on the internet, this shouldn’t be a surprise as Google continues to work towards improved internet security and an exceptional user experience. To ensure this, it appears Google now monitors your WordPress version and provides reminders when updates haven’t been completed for critical security flaws that haven’t been corrected.

Tags google, google search console, security, updates, wordpress

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How To Update WordPress

As you are likely aware, WordPress has quickly solidified its place as the top CMS used worldwide. Each month, WordPress issues Maintenance Updates that for FREE to not only improve the functionality of the Content Management System but provide critical security updates anytime vulnerabilities are identified. However, it is astonishing how many business owners don’t update WordPress regularly because they don’t know how or aren’t comfortable doing it without help.

Tags cms, diy, security, tutorial, update, wordpress

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Experimental Phrase-Free AdWords Campaigns Serve Local Ads

Post author By Skynet Solutions
Post date May 4, 2018
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In an effort to expand locally focused ad optimization, Google AdWords has started to roll out a new experimental campaign option in Google Search and Google Maps that doesn’t use keywords and instead uses location services. While there is currently no way to request access to this program, it was initially unlocked for some small business advertisers in late February. Although still in early-development, phrase-free AdWords campaigns may provide effective local ads in the future.

Tags AdWords, Digital Advertising, digital marketing, digital marketing news, google, search results

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WordPress Adds Legal Compliance to Plugin Guidelines

Post author By Skynet Solutions
Post date April 13, 2018
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While there are many plugins available through WordPress that can improve your website, no plugin is a silver bullet. In this day and age of increasingly required ADA and other compliances, it is very important to have a development team that understands and is capable of performing inside the guidelines set out by WordPress. As new plugins make their way into the WordPress Plugins database, the company has begun to crack down on claims of guaranteed legal compliance with a new amendment to their plugin guidelines.

Tags ada, legal compliance, plugins, security, wordpress

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Google’s Mobile-First Indexing Is Here!

Post author By Skynet Solutions
Post date April 2, 2018
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As Skynet Solutions has predicted over the last year, Google has now started rolling out mobile-first indexing to more sites. This means that the mobile version of your website’s content will ultimately create and determine how you rank, even for desktop users. This announcement is the first time Google has verified a large number of sites will be included in the mobile-first indexing process.

Tags digital marketing news, mobile, mobile-first indexing, search engine optimization, search engines, search results

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