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How to Start Your Online Supplement Store

As a supplement brand, there’s a good chance that you are looking for an easy way to get your products in front of customers but are struggling to find a platform that doesn’t have rules that keep you from promoting products the way you want to. While you could settle for less, you shouldn’t have to as a business owner. But how can you start your online supplement store the right way and maintain full creative control and, more importantly, income? Keep reading to find out how the team at Skynet Solutions can help!

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Digital Marketing News Marketing

What Metrics Should Every eCommerce Store Track?

Many of the most successful eCommerce stores are evaluating their business data to determine new ways to reach their most active customers and ensure they are closing sales any time that they visit their website. While you will undoubtedly want to focus on metrics that have an impact on your ROI, it is easy to start worrying about vanity metrics that may have little impact on overall performance like page views, likes on social media or unqualified leads. With this in mind, what metrics should you be tracking as an eCommerce store to ensure you are getting the most value?

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Digital Marketing News Marketing

Does Your Website URL Really Matter?

When starting a new website, it can seem like the hardest part of the process is ensuring that you have a catchy URL that will stick in the mind of your customers. However, while this may seem like an easy task, you may spend inordinate amounts of time finding that your perfect URL is already purchased or parked by someone else that wants a large amount of money to sell it. But does your website URL really matter or can you make do with a third or fourth choice from your list? Keep reading to find out!

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Development Digital Marketing News Website

Checkout Styling for WooCommerce and Elementor

As eCommerce experts, the team at Skynet Solutions is always working with small businesses to determine what needs they have they can’t be addressed by the current plugins available for WordPress. One of the most common issues we experienced is that eCommerce stores will often become frustrated with the inability to customize their cart and checkout pages with WooCommerce to make them reflect the rest of the website theme. Checkout Styling for WooCommerce and Elementor adds two new widgets to Elementor PRO to allow you to style your WooCommerce Cart and Checkout with the Elementor page builder.

Following the installation of the plugin, the standard WooCommerce Cart and Checkout pages are extremely limited by design. This creates a cohesive look for businesses that use the plugin but doesn’t allow for the individuality needed to shine against other eCommerce competitors. Historically, the only way to change this was through the use of custom coding or leveraging a plugin that may not be compatible with your existing template or page builder of choice. To combine the best of both worlds, Checkout Styling for WooCommerce and Elementor unites the power and popularity of Elementor PRO with WooCommerce to provide expanded functionality and extra styling options for WooCommerce Cart and Checkout pages.

Unlike other plugins that may completely override your existing theme or template options to provide customization, Checkout Styling for WooCommerce and Elementor adds two new widget options to further improve your store design options. After installing the WordPress plugin, just remove the WooCommerce short code that is currently in use and add the designated CSWE widget through Elementor Pro to match the page you are editing. Once done, you will have new and extensive options to easily customize your WooCommerce Cart and Checkout page.

| ELEMENTOR PRO IS REQUIRED FOR THIS PLUGIN

What Features do the CSWE Widgets Add?

CSWE Cart

CSWE Cart is a custom-designed widget for Elementor Pro that allows an eCommerce store to customize their WooCommerce Cart page using existing Elementor functionality. The goal of this widget is to ensure anyone can personalize their WooCommerce cart page with Elementor PRO as long as they have a basic understanding of the existing functionality the page builder provides. Some of the features you can expect when using CSWE Cart include:

  • Custom Button Text for Coupons and Checkout Buttons
  • Header Text Modifications for Font, Color, Border and More
  • Comprehensive Button Styling Options
  • Responsive Options To Hide Forms Based on Device
  • Custom Background Options and Motion Effects

CSWE Checkout

CSWE Checkout was developed to allow for increased styling options on the WooCommerce Checkout Page that were previously unavailable. By integrating the widget with existing Elementor functionality, eCommerce stores can quickly and easily personalize their checkout page to make it unique. Some of the features that you can expect when using CSWE Checkout include:

  • Custom Field Headers for Billing and Shipping Details
  • Individual Control of What Fields are Required
  • Typography Control for Buttons, Headers and Labels
  • Comprehensive Button Styling Options
  • Responsive Options To Hide Forms Based on Device
  • Custom Background Options and Motion Effects

DOWNLOAD PLUGIN NOW

How Can Skynet Solutions Help?

Skynet Solutions is committed to providing the best web design services possible. If you are ready to expand your web presence, refresh your website design, start your eCommerce website or enhance your digital marketing, we are here to help. You can fill out our online contact form on our website or connect with us on FacebookTwitter and LinkedIn.

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Digital Marketing News Marketing

Improve Your SEO with Schema Markup

While many people are aware of how important the content on their website is or that ranking well requires your website to be user-friendly, they generally aren’t aware of the more technical aspects that come with effective SEO. As one of the more effective backend ways to improve your website SEO, schema markup provides relevant information to search engine robots to further explain the importance of your webpage. In this article, we will look at why schema markup is important and some of the ways you can use it to improve your SEO.

The rise of importance or schema markup become more apparent in 2011 when major search engines like Bing, Yandex, Google and Yahoo began collaborating to develop schema.org. This microdata can be used to apply context to search queries to help improve the quality of the search results that can be obtained through the search engine by a user. This is especially important for ambiguous webpages that may need a little more context to be understood. Schema markup is a clear break from HTML markup that is used to adjust display information since it is completely contextual to what the page content is.

Search engine ranking metrics are constantly changing, and, for that reason, it is hard to provide that schema markup provides a direct boost in organic search rankings. One proven benefit of schema data, however, is that it gives a boost to rich snippets and placement in search engines for voice search and provides a more attractive link for users. For instance, one added benefit is that your overall rating will show up for reviews that are on product pages or any page that has a review system built-in or it could show actual product pricing through the search engine at any given time.

As you might imagine, this support can improve click-through rates and further improve your SEO metrics that contribute to organic growth. But properly implementing schema markup is critical for the best results possible. While this may seem like a challenge to many small businesses, the team at Skynet Solutions is here to make it simple. With over a decade of experience in great web design, marketing and SEO, we can help ensure that your eCommerce website has all of the pieces needed to find success online.

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How Can Skynet Solutions Help?

Skynet Solutions is committed to providing the best web design services possible. If you are ready to expand your web presence, refresh your website design, start your eCommerce website or enhance your digital marketing, we are here to help. You can fill out our online contact form on our website or connect with us on FacebookTwitter and LinkedIn.

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Digital Marketing News Marketing

Be Your Own Boss with eCommerce

In the short months that the United States has experienced ongoing quarantine measures to slow the spread of the COVID-19 virus, countless individuals have started to search for a job that works on their own terms. As eCommerce continues to grow during this pandemic, many are pursuing the dream to be their own boss. In this article, we will look at why eCommerce remains popular during quarantine and how you can get started quickly with minimal start-up costs to begin your journey into entrepreneurship.