A marketing plan is an invaluable tool for small businesses that are hoping to expand or continue to reach new customers. By starting with an introspective look at your business’s strengths, opportunities weaknesses and threats, you can begin to craft the perfect game plan for your business’ entire year. In fact, you will want to do this before getting started. To help make the process easier, this article will outline how to start and easy marketing plan for small businesses that can be expanded on and adjusted to provide a tailored solution for your business.
As a small business owner, you likely know that you should be investing at least some of your marketing budget into PPC advertising; however, you may not know how to get started or what options are available to you. With the rise in social media advertising over recent years, PPC has not only become more affordable but it has also simplified to process of reaching the right customers. If you are asking yourself “Which PPC platform is right for me?” here are two proven options you should be looking into.
Even though summer is nearly over, it’s important for businesses to begin locking in their holiday plans and putting their marketing into motion. In fact, as a small business owner there’s a good chance that if you don’t start now, you will fall behind your competitors and struggle the whole holiday season to catch up. If you are ready to prepare your business for the holidays, here are 3 ways you can get started now.
While Google PPC was considered the king of digital advertising in the past, a new contender has made its run at the crown. At one time, Facebook was the go-to platform to ask people to like your page and reap the benefits of the free exposure you had with every post. However, as Facebook begins to diminish organic reach, many businesses are finding great success through paid ads. In this article, we will explain 3 ways you can find new customers with Facebook Ads and some easy ways to capitalize on this effective and affordable digital advertising option.
Many SEO and digital marketing experts try to create the illusion that successful digital marketing can only be achieved with the help of an expensive agency. While it can help simplify the process and help you quickly reach your marketing goals, some of the myths they push on a daily basis aren’t actually grounded in reality. In this article, we will debunk common digital marketing myths to help you cut through the noise and see what is really important for success online.
You know you have a great product and, if it could just reach the right people, they would be interested in purchasing them. Fortunately, with advertising businesses have the opportunity to expand their audiences and ensure their products are front-and-center for potential customers that are looking for products just like theirs. In this article, we will look at the importance of ensuring your ad copy is great and provide some easy steps to fine-tune it.