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Marketing

The Benefits of Blogging for Small Business

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You would be hard-pressed to find a website topping the search results that doesn’t have a blog incorporated into their website design. Adding a blog portion to your website, and regularly updating it with relevant content, is one of the easiest ways to help build your company reputation and enhance your user experience. Here are some of the benefits of blogging for small businesses:

Increased Traffic

If your website consists of only a few pages that contain static information, it is likely that visitors won’t have much of a reason to keep returning. For this reason alone, having a blog incorporated into your website is an absolute necessity. Blogging also provides great content to utilize in social media posts to redirect traffic to your website.

Build Credibility

Blogging also provides small businesses the opportunity to build credibility in both their industry and with their potential customers. Regularly providing industry specific information and entertaining and groundbreaking blogs will ensure that you are a company others can trust. Establishing and nurturing this aspect of your marketing strategy can provide long-term success for your small business.

SEO Boost

Each blog you create becomes an indexed post on your website. By focusing on utilizing targeted keywords and phrases in each blog, you are nurturing your website SEO and improving your search engine ranking. Regularly providing fresh content that falls under these guidelines is one of the easiest ways to consistently boost your SEO.

Lead Conversion

Depending on what your desired goals are, blogging provides a way for businesses to provide a viable call to action. If you want to add more people to your mailer lists, make a call to action for that. Need more sales? Encourage sales at the end of your posts. Blogging provides information that potential customers are searching for with the opportunity to encourage the conversion.

Still Need Help With Blogging?

At Skynet Solutions, we understand the power incorporating a blog into your marketing strategy has. We write and post SEO ready content and blogs for our clients so they can focus on providing the best products and services possible. If you are interested in our affordable content writing services, you can fill out our contact form to get started today. You can also connect with us on Facebook, Twitter, Google+ and LinkedIn!

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Marketing

Dealing with Customer Complaints

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In the modern digital world, it can be incredibly easy for a dissatisfied customer to voice their complaint to a large audience. As a business, it is important to know how to properly respond to customer complaints and minimize the impact they can have on your business. Follow these steps to help remedy a bad review.

Listen to the Customer

If your customer has a legitimate problem, it may be a good idea to listen to avoid future problems. Listening to the customer without interruption can help give a company an idea of what the problem is and how it can be avoided in the future. To truly fix a problem, you must be receptive to hearing what it is.

Make it Right

Empathy and an apology will get your far when dealing with customer complaints. The customer needs to understand that you actually care about their experience, negative or positive. By satisfying the customer’s needs, businesses can often build a stronger bond with that customer in the future.

Be Public

It doesn’t do a company any good to secretly address a bad review. By being open and honest, other customers or potential customers can see that you are interested in making the situation right. Nothing helps a brand promote its customer service more than a public apology.

Damage Control

Trying to get a bad review removed from the internet is perhaps the worst thing you could possibly do for damage control. Instead, focus on gathering more positive reviews. The more positive reviews you receive, the more the bad reviews will be buried and less relevant. Remember, getting a bad review isn’t the end of the world. It’s just important to properly deal with it to ensure the damage caused by it is as minimal as possible. Focus on your customer service to ensure bad experiences are rare.

You can always call the experts at Skynet Solutions for help with your business listing, website development, marketing or anything else you need to help make your business succeed. With our diverse range of skills and experience, we are sure to have the tools you need to make 2017 your business’ best year yet. You can fill out our contact form to get started today. You can also connect with us on Facebook, Twitter, Google+ and LinkedIn!

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Marketing

Should Your Business Start a Podcast?

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Recent statistics show that nearly 21% of Americans have listened to at least one podcast every month. This number equates to a listenership increase of 75% since 2013. With the massive growth of podcasts, some businesses are beginning to ask themselves if starting a podcast would be beneficial for them. Podcasts allow businesses to connect with their audience on a personal level in their own voice.

Much like social media, this can help humanize a business as the listener can identify with the spokesman they hear through the podcast. This can convert to more brand awareness and customer connection in the long-term. Currently, few businesses are using the powerful medium of podcasting although set up and execution is easy. If you have decent audio equipment and topics to talk about you are ready to start podcasting.

While the market is growing now, it hasn’t reached capacity and this is a perfect time to start. Podcasts already exist for a wide variety of topics, so it can be incredibly easy to determine what major competitors are doing that is working for them. Once you have listened to a few of their podcasts you should be able to easily transform their strategy into something that works for you. However, it is important to remain original to ensure potential listeners see value in your recordings. In the world of online marketing, content is still king. Podcasts can function as just that, another piece of content that can be distributed across multiple marketing channels.

While podcasts can be placed directly on your blogs or website, other services like Stitcher, SoundCloud and iTunes can help bring your podcast to a broader audience. If you have thought about podcasting or the thought has never crossed your mind, now is the time to get into this burgeoning medium. If your content is original and insightful, listeners will continue to come back. Though initial growth may be slow, the long-term payoff will be worth the invested time.

You can always call the experts at Skynet Solutions for help with your business listing, website development, marketing or anything else you need to help make your business succeed. With our diverse range of skills and experience, we are sure to have the tools you need to make 2017 your business’ best year yet. You can fill out our contact form to get started today. You can also connect with us on Facebook, Twitter, Google+ and LinkedIn!

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Marketing

Creating Content for Viral Exposure

In the modern technological world, the most elusive and proven way to develop a following is to write content that will be shared and viewed so much that it becomes a piece of “viral content”. Whether this is a blog, video, photos, or any piece of digital content, the key is creating content that users will want to share with people who in turn will want to share the same content in an endless cycle. There are limits to going viral. No one person can force content to reach the shareability level required no matter how well they produce that content. The key is creating content that people connect with on an emotional or empathetic level and doesn’t have to fall into one simple categorical genre. As we’ve all seen viral content can be anything from images of cats with pizza slices to fail videos. Positive content always has more potential to go viral than negative content. People love to share inspirational messages and creating content that fits that mold will be more palatable to wide audiences. By choosing a target emotion and crafting the message to achieve invoking those feelings the reader feels a sense of connectedness. Tidbits of information are easily digestible in the digital world of today. Consumers don’t have the ability to sit through long content because they will lose interest if the message takes too long to achieve. The key to creating successful viral content is keeping the message short but powerful. The final component to creating viral content is making sure your message is something consumers are willing to share that won’t compromise their sense of individuality and morals. With the growth of social media sites, sharing content has never been easier. With the click of a button content can be sent to thousands or even millions of possible consumers. Though these methods won’t ensure content goes viral, it’s a good starting place for any content hoped to gain traction. Who you know will never outweigh originality or creativity. If you think you have the next viral content idea, get out there and create it!

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