Skynet Solutions Logo

Tag: website design

Categories
Development

Responsive Web Design – What is it and Why Does it Matter?

If you browse the internet from a variety of devices and device sizes, you have likely come across websites that are virtually unusable on a mobile platform. With the growing importance of mobile internet, it is important to create a website version that is mobile-friendly and provides a great user experience. To help combat this growing problem and ensure a seamless user experience across devices, our Tulsa website design firm utilizes responsive web design for all websites we build for customers.

What is Responsive Web Design?

Responsive web design focuses on the belief that both the website design and development should be able to adapt to the user’s behavior or device by taking metrics like screen size, screen orientation and individual browser or operating system into account. In a nutshell, this means that if a visitor to your website wanted to move from their computer to an alternative device like an iPad, the experience would be the same. To do this, a responsive web design includes the coding and technology necessary to detect the screen size and resolution, then adjust it accordingly without needing user input.

Why Does Responsive Web Design Matter?

In recent years, mobile web browsing has overtaken desktop web browsing as the proliferation of smartphones and tablet devices continues. In fact, according to Search Engine Land, nearly 60% of web searches now come from mobile devices. Doesn’t this insight alone warrant for investing in responsive web design to create a seamless experience for your website visitors across any devices they may have? Every business has a website to grow their business, primarily with search engine optimization strategies and digital marketing. According to Google, the top search engine and organic traffic referrer,  responsive web design is the industry standard and could have a direct impact on your search engine ranking. Having a single website that adjusts to the user’s device creates shareable content across multiple platforms from a single URL, something Google places incredible value on.

Is Your Current Website Responsive?

Skynet Solutions is committed to providing the best web design services for Tulsa and all of Oklahoma. If you are ready to expand your web presence, redesign your existing website or enhance your digital marketing, we are here to help. You can fill out our contact form to get started today. You can also connect with us on Facebook, Twitter, Google+ and LinkedIn!

Categories
Marketing

Successful Tulsa Website Design Requires SEO

Portrait of two business people pulling SEO banner

While having a great website design may seem like the perfect way to draw visitors to your website, they likely won’t be able to organically find it without implementing tried and true SEO strategies. As a Tulsa website design provider and digital marketing firm, Skynet Solutions has done our fair share of website redesigns for clients that just weren’t seeing the traffic they expected. However, this problem can often be traced back to a few simple oversights during their web design process. Without the proper care, your website can easily fall in search rankings where no one is able to see it. A well-rounded SEO plan during a website design or redesign can help ensure the continued success of your business as an online entity. Following these steps can help start your website’s journey into search engine optimization:

Keyword Research

You’ve likely heard the phrase “Content is King” at some point throughout your growth as a business online. While the phrase has been around for a long time, the relevance of this statement still rings true for marketers helping businesses succeed online. To provide the content needed to bring traffic to your website, you need to know what they are searching for and how they are searching for it. This can easily be achieved by investing in keyword research. While there are many tools and tricks that can help expedite the process, determining the correct keywords for your business can be difficult without experience. For this reason, many small business owners will outsource their content writing to marketing firms or Tulsa website design providers.

Content Strategies

Once your web design is determined, it is important to begin working on the content for your website and implementing the keywords and search phrases that you are hoping to rank for. It is important to have a balance of how often you are using keywords and search phrases because Google will penalize search rankings for any website suspected of keyword stuffing. Remember, you aren’t just writing for robots that crawl your page, you need to have content that is readable and provides value for your website’s visitors.

Skynet Solutions is the Best Tulsa Website Design Provider

Skynet Solutions is committed to providing the best web design services for Tulsa and all of Oklahoma. If you are ready to expand your web presence, redesign your existing website or enhance your digital marketing, we are here to help. You can fill out our contact form to get started today. You can also connect with us on Facebook, Twitter, Google+ and LinkedIn!

Categories
Design

How Important is ADA Compliance in Tulsa Web Design?

Diversity Casual People Web Design Meeting Brainstorming Concept

You likely already know the importance of having an accessible brick and mortar store for individuals with disabilities. However, how much thought have you put into how accessible your website is for potential customers that may have disabilities? The Americans with Disabilities Act (ADA), not only covers real world applications but is applicable to your digital presence as well. To help combat the growing problem of inaccessible websites, Tulsa web design provider Skynet Solutions takes special care when during your website development to ensure any visitors to your website are able to easily navigate it and find the information or products they are looking for.

It is important to remember that not every visitor you receive uses the same browser and several devices and tools can be utilized for individuals with disabilities. While ADA compliance standards for websites are vague, legislation is constantly being retooled to include the criteria necessary for a website to be considered compliant. Even now, several website operators have been faced with lawsuits because their website was not accessible to a particular disability, making attention to detail critical. At Skynet Solutions, we implement industry standard ADA compliance with our Tulsa web design services to help ensure your website is ready for upcoming changes.

What Steps Can Be Taken For ADA Compliance?

At Skynet Solutions, we are familiar with current ADA compliance rules and have implemented them into several Tulsa web design projects. Much like brick-and-mortar stores require certain adjustments to be compliant, websites too have similar needs. Here are some of the requirements for an ADA compliant website: Scalable Text – To be considered ADA Compliant, your website must offer scalable text for vision impaired visitors. Our Tulsa web design services will provide this functionality on your website the ensure text can be magnified to meet this compliance standard.

Photo and Video Concerns

For visually impaired visitors using a screen reader, it is important to provide functional descriptions for any images that appear on your website. Likewise, any videos that are available on your website should include an audio description or transcripts for individuals with a hearing impairment. Keyboard Navigation – Keyboard navigation for your website is important for individuals with disabilities that don’t allow them to use a traditional mouse for interaction. For this reason, having a website that can be navigated with a keyboard only is crucial.

Why Skynet Solutions for Tulsa Website Design?

Skynet Solutions is committed to providing the best web design services for Tulsa and all of Oklahoma. If you are ready to expand your web presence, redesign your existing website or enhance your digital marketing, we are here to help. You can fill out our contact form to get started today. You can also connect with us on Facebook, Twitter, Google+ and LinkedIn!

Categories
Design

Web Design Considerations for Your Next Website Design

great idea concept with crumpled colorful paper and light bulb on wooden table

Whether your existing website has gotten stale or you are finally taking the jump and creating your first website, there are many web design considerations that should be taken into account when preparing for your next website design. These factors can directly contribute to the success of your business online, making them invaluable. Here are some of the web design considerations for your next website design.

User Interface and Experience

When planning out your next website design, it is important to consider how it will be used and who it will be used by. By understanding how your potential website visitors will interact with your website, you will have a better idea of how to lay out navigational elements and design elements to provide the best experience possible. Focus on a clean layout that provides easy access to information without clutter.

Website Intention

Are you hoping to utilize web design services to generate leads for services you provide or are you planning on starting an e-commerce website to sell your products to a wider market? This web design consideration is critical in ensuring your website functions properly to ensure the best experience for your website visitors. This can often be achieved through the use of a call to action on each page to achieve the desired user behavior.

Provide a Contact Page

If your website visitors have a question about one of your products or services or want to easily contact you to obtain them, does your website have that contact information easily available? To achieve this, each website designed and created by Skynet Solutions has a contact page included in the final build. Our Tulsa website design firm is committed to providing a seamless experience for your clients or customers by giving them the tools and resources needed to effectively reach out to your business.

Why Skynet Solutions for Tulsa Website Design?

Skynet Solutions is committed to providing the best web design services for Tulsa and all of Oklahoma. If you are ready to expand your web presence, redesign your existing website or enhance your digital marketing, we are here to help. You can fill out our contact form to get started today. You can also connect with us on Facebook, Twitter, Google+ and LinkedIn!

Categories
Marketing

Skynet Solutions Provides Tulsa Website Design Services

cloud of words or tags related to web design on a vintage slate blackboard with a chalk and cup of coffee

If you don’t have a web presence or official website, you likely are missing out on potential customers and revenue that your active competitors are gaining. Whether you are aware of it or not, having a website is critical for the success of modern businesses, even if they don’t sell products online. To help you achieve your business goals, Skynet Solutions provides Tulsa website design services. At Skynet Solutions, we understand that there is more to a website than flashy graphics and pretty pictures. We work hard to ensure that your website is not only attractive but has easy navigation features, complete functionality and modern ADA compliance needs. Some qualities of a Skynet Solutions’ Tulsa website design services include:

Easy Updating

To assist in your marketing goals, it is important to consistently provide relevant content, primarily through the use of a blog. With the modern advancement in web content management systems, like WordPress, adding new content to your website and updating existing content to meet SEO standards has never been easier.

Easy Navigation

To ensure your customers and potential customers have an enjoyable experience interacting with your website, Skynet Solutions focuses on easy navigation features with each Tulsa website design we provide. This ensures that even beginners can find the information or products they need from your website.

Modern Design

No matter what requirements you have for your personal or business website, the experts at Skynet Solutions can likely provide website design services to meet your needs. Our design team can create a retro website design, modern website design or anything in between to give you the exact website you want. There’s no limit to what we can do for your web presence. From simple promotional sites to vast and powerful e-commerce stores, we have valuable experience designing and constructing online business tools that will allow your company to thrive.

Why Skynet Solutions for Tulsa Website Design?

Skynet Solutions is committed to providing the best web design services for Tulsa and all of Oklahoma. If you are ready to expand your web presence, redesign your existing website or enhance your digital marketing, we are here to help. You can fill out our contact form to get started today. You can also connect with us on Facebook, Twitter, Google+ and LinkedIn!

Categories
Marketing

When is it Time for a Website Redesign?

designer drawing website development wireframe

As a Tulsa website design firm, we are often approached by business owners that are curious if their existing website is due for a website redesign. The prospect of redesigning your existing website can seem like a big commitment. However, the benefits obtained by doing for most businesses that haven’t recently updated their website often outweigh the short term inconvenience and costs.

To determine if your website is due for a redesign, there are typically a few tell-tale signs that will be a dead giveaway. Though our Tulsa website design firm audits your website for over 200 different metrics to make recommendations, these are the glaring signs that your website is ready. As you browse your website, take note of these specific factors:

Mobile Responsive Web Design

In the modern age of the web, having a mobile responsive website is critical for your success and continued organic search engine traffic. According to Search Engine Land, more than 50% of queries entered into search engines now come from mobile. If your website isn’t optimized for their experience, you could be neglecting over half of your potential web traffic and decreasing search engine ranking with high bounce rates.

Dated Design or Functionality

Having a dated website design can often deter potential customers or clients from wanting to do business with you. According to Forbes Insights, research shows that 82% of customers conduct research online before making a purchase. For this reason, having a modern and responsive web design is critical for influencing their purchasing decision.

Poor Search Engine Ranking

Though there are many factors that can contribute to a low search engine ranking, including website longevity, if you are considering a web redesign your website has likely been around long enough to crack the top of the search engine rankings for certain keywords or search queries. According to Chitika, the first result in a Google search gets 33% of traffic and the traffic decreases with each listing from there. Improving your web design, reworking your website content and properly implementing 301 redirects can help boost your SEO value and search ranking.

Why Skynet Solutions for Website Redesigns?

A website redesign is one of the most effective ways to improve your online image for potential clients. Not only will a fresh website appeal to previous visitors, but it will also help boost search engine visibility significantly when properly implemented. As a Tulsa web design firm, Skynet Solutions is ready to help make your site the best version yet! You can fill out our online contact form on our website or connect with us on Facebook, Twitter, Google+  and LinkedIn!

Skynet Solutions offers premium eCommerce support services, digital marketing, SEO implementation, custom development & graphic design.

Services

Support

Additional