Month: January 2017

Utilizing Brand Consistency in Social Media

Post author By Skynet Solutions
Post date January 27, 2017
No Comments on Utilizing Brand Consistency in Social Media

Branding Brand Copyright Trademark Marketing Concept

Social media has demonstrated its phenomenal staying power in recent years. In the modern age, it is imperative that businesses utilize social media to ensure their continued success. Perhaps the most important part of any social media strategy includes the implementation of brand consistency. Brand consistency should be used across all social media platforms a business operates under. With customization features allowing brands to ensure their image remains the same across each, it has never been easier to create uniformity throughout your social media accounts. Businesses should utilize brand consistency for these reasons:

Brand Strengthening

For any company that is wanting to build their social media presence, brand consistency can help strengthen not only their brand but name recall as well. This process includes the use of the same username on each page to avoid confusion. To create more unity, use your company logo as the profile picture and adjust the header accordingly.

Maintain Personality

With a large number of people utilizing social media daily, it is important for businesses to remain consistent in both the content they release and how they interact with other users. Consistency can help explain the company you currently are or plan to become in the future. This can also give other users and expectation of your company, both good or bad depending on how you approach it.

Decrease Confusion

Without brand consistency, companies would have a difficult time limiting the amount of confusion that is experienced by the end user. If your social media accounts have no common ground, it could be difficult for other users to find your profile or determine its authenticity. This is especially true in the common age when spoof and parody accounts are being created and believed in mass.

You can always call the experts at Skynet Solutions for help with your business listing, website development, marketing or anything else you need to help make your business succeed. With our diverse range of skills and experience, we are sure to have the tools you need to make 2017 your business’ best year yet. You can fill out our contact form to get started today. You can also connect with us on Facebook, Twitter, Google+ and LinkedIn!

Tags branding

Marketing

Should Your Business Start a Podcast?

Post author By Skynet Solutions
Post date January 20, 2017
No Comments on Should Your Business Start a Podcast?

Microphone and headphones. Audio recording or radio commentator concept. 3d

Recent statistics show that nearly 21% of Americans have listened to at least one podcast every month. This number equates to a listenership increase of 75% since 2013. With the massive growth of podcasts, some businesses are beginning to ask themselves if starting a podcast would be beneficial for them. Podcasts allow businesses to connect with their audience on a personal level in their own voice.

Much like social media, this can help humanize a business as the listener can identify with the spokesman they hear through the podcast. This can convert to more brand awareness and customer connection in the long-term. Currently, few businesses are using the powerful medium of podcasting although set up and execution is easy. If you have decent audio equipment and topics to talk about you are ready to start podcasting.

While the market is growing now, it hasn’t reached capacity and this is a perfect time to start. Podcasts already exist for a wide variety of topics, so it can be incredibly easy to determine what major competitors are doing that is working for them. Once you have listened to a few of their podcasts you should be able to easily transform their strategy into something that works for you. However, it is important to remain original to ensure potential listeners see value in your recordings. In the world of online marketing, content is still king. Podcasts can function as just that, another piece of content that can be distributed across multiple marketing channels.

While podcasts can be placed directly on your blogs or website, other services like Stitcher, SoundCloud and iTunes can help bring your podcast to a broader audience. If you have thought about podcasting or the thought has never crossed your mind, now is the time to get into this burgeoning medium. If your content is original and insightful, listeners will continue to come back. Though initial growth may be slow, the long-term payoff will be worth the invested time.

Tags Digital Advertising, digital marketing, Digital Representation, digital strategy

Marketing

Why You Should Focus on SEO While Blogging

Post author By Skynet Solutions
Post date January 13, 2017
No Comments on Why You Should Focus on SEO While Blogging

Searching Engine Optimizing SEO Browsing Concept

It’s not uncommon for many bloggers to disregard SEO because they don’t fully understand how to implement it. The truth is, without implementing SEO strategies into your blogs, you are missing out on valuable search ranking and potential readers. For a business, this could easily translate into missed conversions or sales leads. The recommended minimum word count for a blog is generally around 300 words if you are being concise and to-the-point to ensure that search engine crawlers have enough content to determine what the page is about and index it accordingly. However, the highest ranked blogs will generally have much more words than that.

Focus on Keywords

One of the most important aspects of SEO implementation is the use of relevant keywords to gain indexing based on those keywords and provide relevant content for those looking for it. Finding relevant keywords can be as easy as monitoring your relevant audiences social media or utilizing services like Google Trends. Once you have these keywords it is important to integrate them into your blog post. While writing the blog focus on using your keyword naturally so it doesn’t seem forced. This can also include variations of the same keyword to cover more ground. Aside from in the content itself, primary keywords should easily be found in the following portions of your blog:

Title
Heading Tags
URL Slug

Meta Descriptions

These sections are often scanned by crawlers easily and can give a general idea of what your content is about. It should be noted that it is important to avoid keyword stuffing because it can actually damage your content ranking or disable it. Keyword stuffing happens when content writers use the keyword too much unnecessarily. If you are currently hosting your blog on a WordPress platform, Yoast SEO is a phenomenal tool to aid in bolstering your SEO knowledge and implementation. This plugin will assist you in ensuring your content is SEO ready and give recommendations for better implementation. By using these tips your blog will be ranking higher in no time!

You can always call the experts at Skynet Solutions for help with your business listing, website development, marketing or anything else you need to help make your business succeed. With our diverse range of skills and experience, we are sure to have the tools you need to make 2017 your business’ best year yet. You can fill out our online contact form on our website. You can fill out our contact form to get started today. You can also connect with us on Facebook, Twitter, Google+ and LinkedIn!

Tags blogging, seo

Marketing

Utilizing Social Media for PR Opportunities

Post author By Skynet Solutions
Post date January 6, 2017
No Comments on Utilizing Social Media for PR Opportunities

Concept of dices with letters forming words: Public Relations. Generic newspaper background with some blurred text on the bottom and paper stack in the back. Dices made from wood with natural imperfections.

In recent years, social media has created a definitive link to clients and customers for public relations managers. With the easy dissemination to target audiences available through various social media channels, getting your message out quickly has never been simpler. Here are a few ways you can utilize social media for your public relations strategy.

Social Sharing

Through the implementation of adding share buttons for various social media accounts, your press release can be shared with even more people than are available in just your follower base. This is also true when shared on a personal page through social media accounts as well. This quick buzz can help get your message out efficiently and effectively to provide immediate, positive results.

Real-time Releases

Getting your press release into the right hands can be a time-consuming and labor-intensive process. With the integration of social media into your public relations plan, breaking stories and information can be presented to your audience immediately. If you want to be the first to offer commentary or break important industry related news, you will likely be beaten by someone else if you wait for the traditional channels.

Enhance Branding

One big facet of public relations strategy is the enhancement and retainment of a successful brand. Social media platforms allow for individuals, companies and storefronts to expand their branding from their traditional website. This can help create staying power in the minds of customers while enhancing the current image of your brand.

Tags social marketing, social media, socialmedia

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