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Month: May 2017

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Marketing

How Do I Choose Keywords for My Website?

Internet search key with magnifying glass icon on laptop keyboard. Included clipping path, so you can easily edit it.

If you run a website or blog, you likely have heard about the importance of keywords for search engine optimization. In marketing, keywords are a source of valuable boosts to organic traffic and using the right keywords could help spur growth. But how do you choose the RIGHT keywords for your website? Keyword research isn’t about bringing everyone in the world to your website, it’s about getting the right visitors to your website. By performing keyword research, you can often notice industry trends that are happening and cater your content to the best possible individuals based on the products or services that you offer. This is important in motivating your potential customers in nearly any niche your business may fall into.

Finding Valuable Keywords

There are many different tools available to help determine the proper keywords for your website or blog. To get you started, we will focus primarily on FREE Google based services, since most web traffic is coming from this search engine. Here is how you can find valuable keywords for your website content.

Google Analytics Search Terms Report

If your website already supports Google Analytics, you can take advantage of the Search Terms Report functionality that is already available. Sign into your AdWords account, click the campaigns tab, click the keywords tab and then click the search terms button. This will show you any keywords on your website that triggered clicks or impressions. This spreadsheet will give you a pretty good idea of what keywords your website is already ranking on. If you notice some of the keywords from your report aren’t receiving as much attention as you would like, try incorporating these keywords into future content. This process takes care of existing keywords, but how do you determine new keywords?

Google Trends

Recently, Google Trends has become a valuable resource for keyword research and search query trends. By knowing exactly what your potential customers are searching for and how they are searching for it, content can be catered to those segments. This tool also shows you the popularity of the term you search for. To use Google Trends, type your general topic or phrase into the search bar at the top of the page or choose from the predictive options that pop up when entering your keyword. Once the results populate, you will first notice the interest over time section. This can help determine if the keyword is being searched often or not. By researching the related queries, you can determine the most popular or rising keywords and implement them into your future content.

Still Need Assistance with Keywords?

Search Engine Optimization is very much driven by written content. Search engines index every word on your website, using that information to display search results. At Skynet, we know how to find the right keywords and tone for your written message. You can fill out our contact form to get started today. You can also connect with us on Facebook, Twitter, Google+ and LinkedIn!

Categories
Marketing

The Beginner’s Guide to WordPress SEO

In recent years, WordPress has solidified itself as one easiest and most user-friendly content management systems available. As a FREE platform, business owners and bloggers have the tools and access to customization options to create the website of their dreams. However, one overlooked aspect is the easy implementation of WordPress SEO.

What is SEO?

SEO, or search engine optimization, is the process of enhancing your natural and organic search rankings through a variety of steps. No matter what search engine you use, you likely have noticed that certain results rank higher than others. Through SEO implementation, your site will rank higher allowing it to be accessed more easily by a wider audience.

Utilizing WordPress SEO Plugins

There are many different WordPress plugins that focus on SEO enhancement for your website. Because WordPress was originally set up as a blogging platform, creating SEO ready content is an absolute priority to achieve the desired search ranking. The following WordPress SEO plugins can help determine if your content is SEO ready or needs adjustments:

  • Yoast SEO – WordPress SEO by Yoast is one of the most popular SEO plugins available on the platform, and for good reason. For most, the user-friendly interface and content suggestions are more than enough to provide SEO ready content. Yoast also features a page analysis tool and XML sitemaps functionality.
  • All in One SEO Pack – All in One SEO Pack is an alternative to Yoast that addresses many of the SEO problems that WordPress webmasters face.

Even if you have no experience in performing proper SEO, you can use this plugin for a wide variety of challenges. Other features included in this plugin are Google Analytics support, automatic generation of META tags and helps you avoid duplicate content.

Keywords for WordPress SEO

When writing your blog, it is important to focus on keywords that you are trying to rank for or variations of those keywords. If you are in a highly competitive market, try included long tail search phrases that are more targeted. Once your blog has been written, you can check the status of your SEO through one of the mentioned plugins prior to posting for the biggest impact.

Still Need Assistance with WordPress SEO?

Search Engine Optimization is very much driven by written content. Search engines index every word on your website, using that information to display search results. At Skynet, we know how to find the right keywords and tone for your written message. You can fill out our contact form to get started today. You can also connect with us on Facebook, Twitter, Google+ and LinkedIn!

Categories
Marketing

Search Engine Optimization Solutions for Small Businesses

Though there are no shortcuts to dominating online with your business, there are many steps that small businesses can take to enhance their search engine optimization and compete in the digital world. Over time the importance of a web presence that is easily found has become critical to the success of a business, even a physical storefront. With the limited number of results on the first page, what can a small business do to compete with larger companies? Search engine optimization solutions can help small businesses remain competitive and increase the number of visitors that will find them organically through search engine results pages. To do this, it is important for small businesses to invest in building their online presence to rank higher. Here are some search engine optimization solutions for small businesses:

Get Your Business on the Map

One of the easiest, and most efficient, search engine optimization solutions a small business can complete is successfully “getting their business on the map”. If you have ever searched for a service in your local area, you likely saw different businesses placed on a map at the top of the Google search page. These businesses have utilized the power of Google’s FREE GYBO program. According to GYBO’s own statistics, a business that is online can grow 40% faster than the competition that isn’t. Furthermore, these businesses are twice as likely to create jobs as a result of this growth. Struggling to get through the GYBO process? Let us know, we can help!

Gather Reviews

After your business has successfully completed the GYBO requirements, you are now ready to start building your online presence. One of the easiest ways to do this is to ask your customers for reviews online. This can include multiple different platforms including Google, Yelp, Angie’s List, Trip Advisor or any other review site that meets the industry of your company. To specifically build your Google ranking, however, it is encouraged that you gather as many reviews as possible through Google’s own review system. Any reviews, good or bad, that you receive will be available to potential customers and attached to your business profile. For this reason, it is important to focus on providing the best customer service possible for your clients or customers to bolster your review status.

Get Social

Social media platforms have grown substantially recently. With targeted advertising opportunities on Facebook and other social platforms, you have the ability to pinpoint exactly who you are trying to reach. Finding these individuals and building a relationship with them through social media can help not only increase real-world visits but serves as one of the most powerful search engine optimization solutions as well. For example, say you have just completed a new blog that will resonate with your target audiences you have been growing. By posting this blog to your social media, you are creating shareable content that your customers will want to share because it aligns with their needs or wants. When this happens, more people can find your website and you will continue to grow.

Why Skynet Solutions?

You can always get in touch with the experts at Skynet Solutions for help with your online business listing, website development, social media marketing or anything else you need to help make your business succeed. With our diverse range of skills and experience, we are sure to have the tools you need to make 2017 your business’ best year yet. You can fill out our contact form to get started today. You can also connect with us on Facebook, Twitter, Google+ and LinkedIn!

Categories
Marketing

How Important is a Mobile Friendly Website?

businessman holding digital tablet, closeup

We now live in a digital age where information is at our fingertips at all times. The arrival of internet connected phones has allowed consumers to find information no matter where they are. Fortunately, business owners can benefit from this phenomenon as well. The addition of mobile friendly features into your updated website design is paramount in the modern age. In fact, mobile and tablet access has actually surpassed desktop internet usage. The affordability of new mobile phones and tablets has allowed unprecedented internet access worldwide and this trend shows no signs of slowing.

Why is Mobile Friendly Important for Business Owners?

When searching for search engine optimization solutions you have likely come across the phrases bounce rate and click back. These two factors play a critical role in how users are interacting with your website and, in turn, how relevant is should be in the search results. Let’s look at what each factor means:

Bounce Rate

A bounce from your website is logged each time a user visits your website but doesn’t visit another page. This can be tracked if the user clicks an outbound link or manually enters a new URL.

Click Back

A click back occurs when a user visits your website and either doesn’t like what they see or can’t properly use it. In this instance, the user will click the back button on their browser and find a more relevant search result. Google also calculates the time the user spends on each page while visiting your site before performing either a click back or bounce. These factors play a critical role in how well your website ranks in the search engine.

But how can a mobile friendly site help improve these numbers?

When you invest the time in creating a mobile friendly website, you ensure that the information presented will be easily seen by visitors. This can immediately help decrease the number of click backs and bounces seen by the website owner because a large portion will likely be using a mobile device. Ultimately, this tiny detail can help your website rank higher in the long term as Google continues to focus on mobile friendly search results as a ranking factor. You can fill out our contact form to get started today. You can also connect with us on Facebook, Twitter, Google+ and LinkedIn!

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