What does a visitor to your website think once they arrive on your home page? While they may initially be drawn in by flashy graphics or a great color palette, the content that is on your website is ultimately what will encourage them to stay and learn more or complete a purchase. For this reason, your website content should be the primary focus of your SEO efforts. Once that has been drilled down, you can start focusing on other facets of optimizing your website.
The more you dig into learning about SEO, the more likely you are to start hearing about structured data. While this may seem like a complicated addition to your already challenging website routine of updating your website, there are many benefits to making it a part of your online efforts. In this article, we will explain what structured data is and the easiest way to start adding it to your website.
While typically the hardest factor in improving the SEO value of your website, building backlinks is important for expanding your reach in search engine rankings. Backlinks are created when other websites use a URL from your website as supporting content or an authoritative source. If you are ready to start focusing on building your own backlinks, here are some easy ways to get started.
As you begin building the online reputation of your small business, it is important to have the tools and knowledge needed to set you on the right path. At the most basic level, it is important to know how to optimize your website to improve your search engine ranking. To help you get started, here are 3 SEO basics that you can use to kickstart your small business online.
3 Common SEO Mistakes You May Be Making
If you aren’t achieving the search engine ranking you think you should, it’s possible that you may not be paying as much attention to minor SEO techniques as you might think. While there are many factors that can contribute to your overall page ranking, there are several key points that must be accounted for to ensure the best possible results. If you are looking to improve your search engine ranking, check your website to see if you have missed one or more of these 3 common SEO mistakes.
It’s no surprise that the higher your website ranks in Google’s search results, the more visitors you will have to your website. For this reason, the primary goal of every business owner should be to rank for keywords or keyword phrases that translate directly to customers that are ready to spend money on their products or services. If you want to improve your organic search rank, try these easily implemented strategies.
Refine Your Keywords
The content on your website pages will ultimately determine what you rank for and how well it ranks in Google’s search engine rankings. For this reason, refining your website content to reflect these keywords or keyword phrases is critical if you haven’t done this previously. Try sprinkling these keywords sparingly throughout your content, but don’t use them on all each page to avoid keyword stuffing penalties.
Create a Traffic Funnel
Having existing traffic to your website can also improve your search engine ranking, even if minimally. Posting blogs or products to your social media profiles is a great way to encourage visitors to access your website. From that point, it’s up to you to have great content that encourages them to stay and continue browsing to learn more about your business, products or services.
Having credible and high-quality backlinks to your website is a great way to improve your SEO strategy. However, it is easily abused and can detrimentally affect your business is the backlinks are not credible, such as commenting your website link to other WordPress sites. To cultivate meaningful backlinks, try approaching other websites to offer guest blogging services for backlinks or provide high-quality content that other website owners will want to share.
Still Need Assistance with Online Marketing Strategies?
You can always get in touch with the experts at Skynet Solutions for help with your online business listing, website development, social media marketing or any other marketing services you need to help make your business succeed. With our diverse range of skills and experience, we are sure to have the tools you need to make 2018 your business’ best year yet. You can fill out our contact form to get started today. You can also connect with us on Facebook, Twitter, Google+ and LinkedIn!