Categories
Marketing

3 Ways to Increase Your Visibility Online

Every business owner or webmaster wants their website to get more traffic. Unfortunately, unless you are proactively providing fresh content for your visitors and increasing your visibility online, you are unlikely to see much growth. To increase your visibility online and, in turn, bring more visitors to your website, try these 3 strategies.

Blogging

If your business website is like most others, you likely don’t update the main content of your web pages often. If the content on your site doesn’t change constantly, what incentive do your visitors have to keep coming back? To remedy this problem, many websites will consistently update a blog to add new pages to their website weekly and provide fresh, new content for their visitors.

Social Media

Investing in your social media accounts is critical to the success of your business online. No matter who your target audiences are, they likely spend a good portion of the day connected to their social media accounts through their smartphone or personal computer. Leverage your weekly blogs, sales or other relevant information to funnel your social media audiences to your website, just make sure they have a continued reason to stay and browse by providing great content.

Keyword Optimization

As a long-term strategy, keyword optimization is critical for organic search engine traffic and boosting your visibility in Google search rankings. It is important to determine the keywords or keyword phrases you hope to rank for and then sprinkle them throughout the content on your website, including blogs and pages. This ensures that the visitors finding your website are looking for the products and services that you are offering.

Still Need Assistance with Online Marketing Strategies?

You can always get in touch with the experts at Skynet Solutions for help with your online business listing, website development, social media marketing or any other marketing services you need to help make your business succeed. With our diverse range of skills and experience, we are sure to have the tools you need to make 2018 your business’ best year yet. You can fill out our contact form to get started today. You can also connect with us on FacebookTwitterGoogle+ and LinkedIn!

Categories
Marketing

Does Your Small Business Need an eCommerce Website?

With the rise of online shopping, websites like Amazon and eBay have made having an online presence important for every business. While it can be beneficial for small businesses to have a local presence, creating an eCommerce website for their business can help expand their reach and increase their revenue. Think of your business goals and answer these key questions to determine if your small business needs and eCommerce website.

Do I Want To Expand?

You would be hard-pressed to find a small business owner that doesn’t want to increase their customer base and, in turn, get more money for their products or services. Creating an eCommerce website gives small business owners the opportunity to sell both nationally and internationally every minute of every day. This means that no matter where your customers are and if your brick-and-mortar store is closed, your business will continue to carry on.

Can I Meet Demand?

With more customers comes the need for more on-hand inventory. While having an eCommerce website for your small business can increase sells, if you don’t have the product on-hand to delivery to customers that want it, they will likely look elsewhere. Bottom line: make sure your business is able to meet the growing demand for your products if you plan on investing in an eCommerce website.

Does eCommerce Work For My Business?

If you aren’t selling a physical product it may not make sense to invest in an eCommerce website for your small business. However, what if you operate a service-based company and would like to create an online payment gateway for your customers to pay for services that have been rendered? If you need a way to take payments digitally, for physical products or services, you can likely find a solution with eCommerce.

Are You Looking for a Tulsa Web Design Firm?

Skynet Solutions is committed to providing the best web design services for Tulsa and all of Oklahoma. If you are ready to expand your web presence, redesign your existing website or enhance your digital marketing, we are here to help. You can fill out our contact form to get started today. You can also connect with us on FacebookTwitterGoogle+ and LinkedIn!

Categories
Marketing

Why Should Businesses Invest In Social Media Management Services?

With the rise of social media in recent years, it is unlikely that your business will be receiving its fair share of customers online if you aren’t investing resources and time into your profiles. Even if you are a brick and mortar store, having a social media presence is one of the easiest ways to encourage followers to come into your store. If you don’t have the time or creativity to manage your own social media accounts, you may be interested in social media management services.

While many business owners think that they have the resources needed to manage their own social media accounts, many quickly find out it’s a lot more work than they had originally anticipated. However, many modern marketing and web design firms have now started working to fill this gap by offering affordable social media management services. Here are some of the benefits that can be obtained when you partner with Skynet Solutions for your social media management:

Utilization of Proven Methods

When outsourcing your social media management to a marketing firm, you can be sure that your accounts are in good hands. At Skynet Solutions, we are committed to keeping up with the most recent trends and ensuring that your content is exciting and informative to continue to drive engagement. Not only will this make followers perceive you as an expert in your industry, they will be more likely to listen to your occasional sales pitches.

Continuous Customer Service

Whether you like it or not, having a social media account is the equivalent of opening a 24/7 customer service line. Many modern social media managers are well-versed in conflict resolutions strategies that can de-escalate any situations that have left your customers upset or angry. When you invest in outsourced social media management, you can be sure that your customers are being taken care of while you focus on running your business.

Affordability of Services

On average, the cost of hiring a dedicated social media manager as a member of your organization is around $50k to $70k each year. However, working with a marketing firm, you are able to get these services for much cheaper without the added costs. When utilizing Skynet Solutions social media management services, you can be sure the ins and outs of social media are covered for less money.

You can always call the experts at Skynet Solutions for help with your social media management or anything else you need to help make your business succeed. With our diverse range of skills and experience, we are sure to have the tools you need to make 2018 your business’ best year yet. You can fill out our contact form to get started today. You can also connect with us on FacebookTwitterGoogle+ and LinkedIn!

Categories
Design

Is Your Website Easy To Navigate?

The navigation bar on your website is arguably one of the most important components of your website. Great navigation menus allow your website visitors, or potential customers, quickly and easily find the information they are looking for. Implementing an easy-to-use website navigation menu is critical for achieving optimal user experience.

At Skynet Solutions, we understand the importance of the navigation menu of your website for ensuring your website remains competitive in search engine rankings and helps your visitors easily access the parts of your website they are looking for with minimal effort. For this reason, an effective navigational menu structure is implemented in each web design project we complete. Here are some of the reasons your website should be optimized for easy navigation:

Decreased Bounce Rates

When a visitor to your website isn’t able to easily find the pages they are looking for, they likely won’t stay around for long. This can lead to high bounce rates when a website visitor only accessing one page of your website and then leaves. Laying out your website pages to provide quick and easy information can ensure that visitors spend more time on your website and learn more about your products or services.

Increased Conversions

When someone visits your website, the ultimate goal should be to encourage a conversion such as purchasing a product or signing up for your newsletter. By being able to easily navigate your website and find the products they are looking for, you have already won half the battle. Once the product is easily located, content and price will determine if your sale is closed.

Cohesive Website Design

Navigation menus are consistently displayed across the top of your website. For this reason, it is important to ensure that the website design retains cohesion across all pages with the option to return or go to a different page on the website. This will ensure a consistent design and provide your visitors with an easily navigated website.

Why Skynet Solutions for Web Design?

Skynet Solutions is committed to providing the best web design services possible. If you are ready to expand your web presence, redesign your existing website or enhance your digital marketing, we are here to help. You can fill out our contact form to get started today. You can also connect with us on FacebookTwitterGoogle+ and LinkedIn!