Xtreme Pest Management, a Tulsa-based pest control company that specializes in commercial pest control for the restaurant industry, needed a new website to showcase all the services they offer highlight certain aspects of their business that weren’t previously highlighted on its website. They’re one of the most trusted names in Oklahoma pest control so naturally they turned to the most trusted name in Oklahoma website design and development—Skynet Solutions. Their old website was a little clunky and didn’t showcase everything that Xtreme Pest Management was capable of. We gave it a new and improve back-end to make it quicker and easier for customers and employees to use and freshened up the content and graphics to make it seem more modern. Each piece of a website says something about the company or organization it represents. From logo design, font choice and color scheme to content, graphics and load-time, each of these makes and impression on the people that visit your website and help tell the story of your company to everyone else. Having a well-designed and accessible website, with beautiful photos, detailed content and visually-impactful graphics show customers—and potential customers—that you take your business seriously and produce excellent work. A website that loads slowly, doesn’t have much information and doesn’t seem to have a coherent design scheme can sometimes send a message that you’re unorganized or don’t care about the image of your company. That’s definitely not what you want your customers to think about you and your business. We know how much work you put into running your business and keeping your customers happy. You don’t want one piece of your business—your website—to drag all the other pieces down. Skynet Solutions is here to help. We know how to take your website from good to great and make it stand out above your competition so that you can keep your mind focused on what really matters to you—running your business! Keeping your website up to date is extremely important for any business, no matter your industry or your size. Even the best websites need a little “TLC” from time to time. Did you know that the lifespan of a website is only about three years? That means if your website hasn’t been significantly updated or completely overhauled in the past three years, everything from the graphics to the backend are outdated and are probably less current that your competition. Your website also might not be mobile friendly anymore, which is a huge detriment to customer engagement and retention. And in today’s competitive marketplace, no small business can afford to lose out on customers that way. This is even more important for local businesses, like our friends at Xtreme Pest Management. According to Google, the majority of searches are now made from mobile devices, not desk tops. And if your website isn’t mobile friendly, your customers and potential customers will go to another site that is. Also, more than half of all mobile searches are made with the hope of finding local results such as an address or business hours; and two-thirds of those searches result in a purchase. The bottom line is, if your website isn’t up-to-date, mobile friendly and easily found in search results, then you’ll be missing out on tons of potential customers. Take some time today to look at your businesses website and see if it is up-to-date. Is it mobile friendly? Is it less than three years old? If the answer to both these questions isn’t yes, it might be time for you to overhaul your site. In the meantime, you can always get in touch with the experts at Skynet Solutions for help with any design, development or marketing needs, including your online business listing, website development, marketing or anything else you need to help make your business succeed. With our diverse range of skills and experience, we are sure to have the tools you need to make 2016 your business’s best year yet. You can fill out our online contact form on our website to get started today. You can also connect with us on Facebook, Twitter, Google+ and LinkedIn!
Tag: mobile
11 Apps Every Marketing Pro Needs
As every marketing and social media professional knows, managing a successful marketing campaign is a 24/7 job. No matter what kind of campaign you’re running, you need these 11 apps to keep you organized, connected and ahead of the curve, no matter where you are: Hootsuite/Buffer/Sprout Social:whichever social media scheduling tool your company uses, make sure you have the app so you can schedule social media posts anytime and anywhere. You can also follow up on already posted posts to see their reach and respond to any comments. Mention:this is one of the best social listening tools available and should be a staple for every social media marketer. Mention tracks your brand’s—you guessed it—mentions all over the web from blog and social media posts to website content and anywhere else you show up based on preset keywords you select. It’s a great way to stay on top of what customers, competitors and leaders in your industry are saying about your brand and how your name is getting out there. MailChimp:we love MailChimp for email management and running email campaigns and the mobile app makes it easy to manage email lists, view statistics and edit campaigns from anywhere. Evernote:if you don’t have Evernote yet, it’s time to take the plunge. It’s basically the ultimate to-do list which automatically syncs between all your devices. You can take a note on your tablet while you’re at home and it’ll show up on your work desktop, your smartphone, anywhere you need it. You can also save pictures of a hand-written note or list and Evernote will extrapolate the relevant information from it. If you upgrade to Pro or Premium, you can also store emails, voice memos and access your info offline. GoToMeeting:this is a great way to stay connected with your office and with clients while you’re on the go and to meet with clients who are far away. GoToMeeting not only allows multiple people to conference from multiple locations, but it also allows you to share screen so you can see each other’s presentations. Nimble:this contact-managing app integrates your connections on social media to your phone’s contact list. It will suggest new social media accounts for you to friend or follow based on your contacts and will also add more detail to each of your contact’s listings in your phone based on their social media profiles. News:pick your favorite news source, whether it’s Mashable or The New York Times or BuzzFeed and download their app. Check it routinely to keep on top of the day’s big stories and find interesting things to share that are relevant to your audience. WiFi Finder:when you’re in a time crunch and you need to find a place to get work done, this app will show you where the nearest free (and paid) WiFi networks are to your current location. Eventbrite:if your company hosts any kind of event or conference, Eventbrite is an easy way to manage registration and track attendees. It also makes it easy for people who come to your events to register and find information like time, location and directions. Google AdWords:Google released a Google AdWords app last year that allows you to manage pay-per-click campaigns from your phone. We won’t say it makes AdWords fun, but it is nice to be able to check your campaigns from anywhere. Official Apps for Social Media Sites:this one should be a no-brainer, but we’ll add it in anyway. You should download the official app for every type of social media site you manage. There are apps for Facebook, Twitter, Google+, Instagram, Pinterest, LinkedIn, YouTube, Snapchat, Tumblr, Vine and literally every other social media network in existence. If your social media accounts are getting too tangled for you to manage, you can always call the experts at Skynet Solutions for all of your social media and marketing needs. We also have a talented development team who can build you anything from a basic website to custom software. With our diverse range of skills and experience, we are sure to have the tools you need to make 2016 your business’s best year yet. To get in touch with us, you can fill out the online contact form on our website. You can also connect with us on Facebook, Twitter, Google+ and LinkedIn.