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Digital Marketing News Marketing

How to Start Your Online Supplement Store

As a supplement brand, there’s a good chance that you are looking for an easy way to get your products in front of customers but are struggling to find a platform that doesn’t have rules that keep you from promoting products the way you want to. While you could settle for less, you shouldn’t have to as a business owner. But how can you start your online supplement store the right way and maintain full creative control and, more importantly, income? Keep reading to find out how the team at Skynet Solutions can help!

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Digital Marketing News Marketing

3 Ways To Listen To Your Digital Audiences

There is no easier way to learn how your brand is perceived than spending time seeing what people are saying about you online. With the expansion of social media and other digital platforms, businesses now have instant access to their target audiences, no matter where they may be. If you are ready to enhance your brand image, here are 3 ways you can listen to your digital audiences.

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Marketing

Skynet Solutions Recieves Congressional Commendation

The team at Skynet Solutions was recently honored with a Congressional Commendation by U.S. Representative Jim Bridenstine, in recognition of all the work we have been doing to educate, enhance and strengthen the small business community in Oklahoma. A Congressional Commendation is awarded by a member of Congress to officially recognize outstanding public achievement by those in their districts. One of the most rewarding parts of being an official Google Partner is all the events we get to host and speak at where Skynet Solutions marketing experts get to share their knowledge and interact with other local businesses.

Here at Skynet Solutions, we love being a part of the small business community and using our skills to help other local entrepreneurs succeed as well. Since fall 2015, we have been hosting and participating in “GYBO” (Get Your Business Online) seminars throughout Oklahoma to help small business owners get their businesses online. Thanks to our partners at Google, the REI Women’s Business Center, the Tulsa chapter of SCORE, area chambers of commerce and others, we have been able to help dozens of local business—like yours—improve their online presence in a variety of ways!

We’ve hosted workshops across the state, from Ponca City to Stillwater and Muskogee to Bartlesville and have covered topics ranging from how to use Google Analytics effectively to what S.E.O. is and how you can use it to amplify your business’ online presence. We also covered and held entire workshops dedicated to helping business owners get their business listed on Google Maps and other maps listing services, like Bing and Apple, and other effective tactics to make sure potential customers are able to easily find their business online. We have found maps listings to be one of the most effective ways to help a small, local business grow.

Skynet Solutions also recently co-hosted a special event in May to celebrate and promote National Small Business Week. Along with Tulsa SCORE, we created and hosted the inaugural SCORE Small Business Summit Tulsa, which brought together about 100 mentors, business experts and entrepreneurs from around the region to network and discuss all aspects of starting, owning and running a small business. Speakers from The Small Business Administration, Constant Contact, Tulsa Economic Development Corporation, the Tulsa chapter of SCORE, Skynet Solutions, REI Women’s Business Center and other local and regional institutions discussed everything from email marketing and small business taxes to bookkeeping for small businesses and social media marketing.

It’s hard to overstate the importance of a robust and up to date online presence for a local business; 50 percent of all mobile searches are conducted in hopes of finding local results, and 61 percent of those searches result in a purchase, according to Search Engine Watch. In addition to that, 56 percent of mobile searches are from users seeking local information, like business hours, directions or a physical address for your store—which is why maps listings are so critical. If your business can’t be easily found online, customers are going to go elsewhere. You also have to make sure your business website is mobile friendly.

With the majority of internet searches originating from mobile devices, not desktops or laptops, according to Google, the majority of people who end up on your business’ website are going to get there from a mobile search. The majority of customers believe it is easier to find information on a mobile-optimized site and 48 percent of people who visit a site that’s not friendly feel that the company doesn’t care about their business. That’s definitely not the impression you want to give off to your valued customers!

To learn more about all of the educational small business-focused events that Skynet Solutions participates in and hosts, you can keep up with our blog, follow us on social media or give us a call. In the meantime, you can always get in touch with the experts at Skynet Solutions for help with your online business listing, website development, social media marketing or anything else you need to help make your business succeed. With our diverse range of skills and experience, we are sure to have the tools you need to make 2016 your business’ best year yet. You can fill out our online contact form on our website to get started today. You can also connect with us on Facebook, Twitter, Google+ and LinkedIn!

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Marketing

Advanced Pest Solutions Gets Website Overhaul

We’ve been telling you the past couple weeks about some of the amazing new websites the team at Skynet Solutions has been creating and we have one more we want to share with you today. When Advanced Pest Solutions came to us for a website overhaul, we were excited to have the opportunity to work with them because of the great reputation they’ve built for themselves in Bartlesville. As a local, family-owned and operated pest control company, Advanced Pest Solutions is a staple of the Bartlesville community and provides quality pest control services for communities across Northeastern Oklahoma and Southeastern Kansas. Working with a company that has such a good reputation and strong ties to its community is always fun. However, it also presents a unique set of circumstances to work within. Many local, family-owned businesses, like Advanced Pest Solutions, have customers who have been using their services for years, decades even. And when they change something about their business, whether it’s the location or the hours or the website, they have to do it in a way that is accommodating to their old customers. But, as any business-owner knows, you also need to continually innovate and improve to attract new customers and stay ahead of your competition. Advanced Pest Solutions wanted a new website to be able to better attract new customers, as well as better serve their long-time customers. They needed a site that was clean and inviting, informative and easy to use and that would be easily recognized by their old customers, even in its new and improved form. Our team got to work developing a new website, designing new graphics and images and writing fresh content for the site, including an introductory blog post to help them get their blog page off the ground. Skynet Solutions also hosts the Advanced Pest Solutions website, so we can help them troubleshoot any technical issues they have. One of the skills our team prides itself on, is the ability to meet the varied and unique needs of any client. We’ve developed and designed websites and written blogs and website content for multiple pest control companies, including Arrow Exterminators, Emtec Pest Control and Xtreme Pest Management. However, we’ve manage to make each of these sites and all of their content and blogs unique and different. We tailor all of our work, no matter the size of the project, to the client and their specific needs. The ability to make interesting, relevant and unique websites and content for all of these clients shows the creativity of our design, development and content teams, as well as the personal attention to detail that you get when you work with Skynet Solutions. We take the time to meet with each client, to really listen to them, to learn what they want and need from their website and then have a discussion about the best way to achieve that creatively, functionally and within their budget. The Skynet Solutions team takes the time to get a feel for your company and how you want your business to be displayed. You know what you want customers to see, think and feel when they come to your website. It’s our job to make that vision a reality. As a small business, we understand that the perception customers have of you is extremely important, and we want to work closely with you to maintain and enhance the good reputation you’ve spent years building. When you spend as much time as you do running your business, serving customers, training employees and more, the last thing you need to be worrying about is whether your website is sending the same message. Do what you do best and keep your business powering ahead; leave the website to us. Get in touch with the experts at Skynet Solutions for help with any design, development or marketing needs, including your online business listing, website development, marketing or anything else you need to help make your business succeed. With our diverse range of skills and experience, we are sure to have the tools you need to make 2016 your business’s best year yet. You can fill out our online contact form on our website to get started today. You can also connect with us on Facebook, Twitter, Google+ and LinkedIn!