You likely have a pretty good idea about what SEO is how it can benefit your business through reading our previous blogs. Though search marketing includes SEO, it is an umbrella term that covers both SEO and SEM, or search engine marketing. This article hopes to give you a better idea of the individual aspects of search marketing and how they can benefit you.
What is SEO?
SEO, or search engine optimization, is the process of strategically adjusting your site’s content to achieve higher search rankings. Often this will include keyword research to determine what phrases and search queries you can improve upon. The goal of search engine optimization is to gain unpaid, organic traffic to your website or web page. SEO can also include the editing of HTML or other associated coding to help ensure your website is easily indexed by search engines. In recent years, mobile website functionality has become pivotal in achieving higher search rankings. Sound like too much to do on your own? Contact the experts at Skynet Solutions!
What is SEM?
Search engine marketing, unlike SEO, relies primarily on monetary transactions for website traffic and continued growth. This category includes paid search ads, paid search marketing and PPC advertising. This process provides a paid listing that allows your website to appear at the top of, or near, the search results. As a beginner, navigating the ins and outs of paid digital advertising may be a struggle. It can hard to determine who you would like to reach and the best way to do implement your marketing strategies. Fortunately, the experts at Skynet Solutions are here to help! Let us take care of the heavy lifting while you focus on your business.
Why Skynet Solutions for Search Marketing?
The internet is a game changer for marketing. It’s never been easier to put your brand in front of people for little to no cost. At Skynet Solutions, the internet is our domain. We are well versed in the various avenues of marketing online. You can fill out our contact form to get started today. You can also connect with us on Facebook, Twitter, Google+ and LinkedIn!