With the variety of passwords we must remember each day, it can be hard to keep them all remembered. Nearly every platform has different password requirements and SmarterMail is no different. If you have trouble keeping your email password in mind, we now have an easy way to recover or change it and get back into your email without having to contact your system administrator for support. In this article, we will explain the steps you should take to set up email password reset functionality for your account so you can keep focusing on what really matters for your business.
In the early days of the internet, building a website for your business was much harder than it is with modern tools and template based website designs. Before everyone had these capabilities, the most useful tool for reaching new customers online was a standard email address. While this technology has been around for a long time, there are many reasons why email marketing is still effective in 2019. In this article, we will look at some of the reasons that you should be investing your time and resources into email marketing.
If you have put in the effort to grow your email lists but are having trouble finding the best way to utilize them, you’ve come to the right place. While the concept of email marketing can seem like a difficult process, it has never been easier to boost your ROI with this strategy. However, to make sure your message is as effective as possible, it is important to ensure your campaigns are as efficient and streamlined as possible.
If you aren’t currently using email marketing for your small business, you likely are missing out on the great benefits that can be obtained. However, if you are investing in email marketing, you might be surprised to learn just how many ways it can be utilized in your marketing campaigns aside from standard newsletters. If you are looking for a little inspiration or are looking for new ways to reach customers, try these 3 effective ways to use automated email marketing.
Since the technological breakthrough of email, you would be hard-pressed to find an individual who isn’t currently using email in some facet. In most cases, individuals will own multiple email addresses out of necessity or requirements needed to fulfill app downloads or use certain services or products. For this reason, email marketing remains to this day on of the most effective ways to promote your products and service to prospective buyers or build trust between your business and a consumer.
It’s hard to market your services or products through email if you haven’t compiled an email or newsletter list. It is important that the email addresses included in your list are accurate and approved by the owner to ensure regulations are met and your message is actually effective. Email addresses can be easily compiled through an online form on your website or manually entered when gathered at trade shows or events.
Give Recipients Value
Chances are if you are blatantly asking for a sale every time you send an email your potential customers will be less than enthused to open your emails, or worse, unsubscribe from your mailing lists. To avoid this, give your customers valuable information that relates to your business then provide a call-to-action to reach your desired outcome. Make your newsletter valuable enough that they will consistently open the following ones.
Try a Service
There are many email marketing services that help small business owners create professional emails with minimal effort. For example, Constant Contact features an easy to use drag-and-drop editor that can help make your emails deliver at certain times with advanced scheduling. For some, this makes the process a little less demanding and helps add crucial automation features that can be utilized to help grow your business.
You can always call the experts at Skynet Solutions for help with your social media management or anything else you need to help make your business succeed. With our diverse range of skills and experience, we are sure to have the tools you need to make 2017 your business’ best year yet. You can fill out our contact form to get started today. You can also connect with us on Facebook, Twitter, Google+ and LinkedIn!
Growing Your Email Marketing Lists
Studies have shown that email marketing lists are outdated by 22.5% every year. This is mostly due to the transition of email addresses being used or the use of a junk email when signing up for certain lists to receive a bonus. It is important for marketers to consistently update their email marketing lists to keep marketing efforts from becoming ineffective.
Promote Sign-Up Links
If you have a newsletter, the easiest way to build your email marketing lists is to promote your newsletter sign up links whenever possible. Most often, this can be seen within the closing tag of a blog. By promoting your sign-up link as an incentive to receive new content that consumers find beneficial, they are more likely to opt in.
Promote on Social Media
Facebook recently allowed business pages to include call to action buttons. Perhaps the most beneficial way to use these call to action buttons is to add the option to sign-up for a newsletter list. If your Facebook already has high engagement levels and followers, this can be a quick way to add leads to your email marketing lists.
Incentivize Newsletter Sign-Ups
If your company can give away something of value, use it to help build your email marketing lists. Giveaways could be as simple as how-to guides, free samples or a free consultation. The easiest way to leverage this is to require a newsletter sign-up to unlock special content or receive something free.
You can always call the experts at Skynet Solutions for help with your business listing, website development, marketing or anything else you need to help make your business succeed. With our diverse range of skills and experience, we are sure to have the tools you need to make 2016 your business’s best year yet. You can fill out our contact form to get started today. You can also connect with us on Facebook, Twitter, Google+ and LinkedIn!