If your website has been underperforming lately and not generating the leads you had hoped for, there’s a good chance you haven’t had a website redesign in quite a long time. Digital trends change very quickly and it’s important business owners take the initiative to keep up with them. While there is no set determination on how often you should update your website, there are a few different signs that can help you determine if you need a new website design.
With the availability of internet flourishing worldwide these days, online shopping has taken on a new importance. According to the most recent statistics, eCommerce is growing 23% each year; however, 46% of American small businesses do not have a website that accommodates online shopping. If you are looking to boost your sales, here are some of the ways investing in an eCommerce website can help you achieve your goals.
While it’s hard to keep a brick and mortar store open 24 hours a day, selling your products through an eCommerce website ensures you are always open for business. No matter what your ideal customer’s schedule is, they will always be able to purchase your products online. This can also significantly cut down on overhead costs associated with opening a new retail location.
Unlike a local business, having your products online makes you discoverable by customers worldwide if you decide the shipping costs are worth it. If you have a product that the market is actively looking for but can’t find anywhere else, being at the forefront with the ability for your customers to purchase online is crucial. Don’t miss out on the potential sales you could be missing if you aren’t online!
Digital marketing allows business owners insights about their customers that might not otherwise be available to them. By having access to these analytics, you will be able to refine your marketing strategy to further boost sales through your eCommerce website. This means you create a lasting connection with customers that keeps your brand fresh and exciting.
Skynet Solutions is committed to providing the best web design services for Tulsa and all of Oklahoma. If you are ready to expand your web presence, redesign your existing website or enhance your digital marketing, we are here to help. You can fill out our contact form to get started today. You can also connect with us on Facebook, Twitter, Google+ and LinkedIn!
While many individuals will make resolutions on a personal level, there are many benefits that can be obtained by businesses that make the resolution to update their existing website design for 2018. Most experts in the field will recommend a redesign of your website every 2 to 3 years to keep up with competition and keep your visitors engaged. However, there are generally a few key factors that can help determine whether your business should invest in a website design refresh.
With the rise of online shopping, websites like Amazon and eBay have made having an online presence important for every business. While it can be beneficial for small businesses to have a local presence, creating an eCommerce website for their business can help expand their reach and increase their revenue. Think of your business goals and answer these key questions to determine if your small business needs and eCommerce website.
You would be hard-pressed to find a small business owner that doesn’t want to increase their customer base and, in turn, get more money for their products or services. Creating an eCommerce website gives small business owners the opportunity to sell both nationally and internationally every minute of every day. This means that no matter where your customers are and if your brick-and-mortar store is closed, your business will continue to carry on.
With more customers comes the need for more on-hand inventory. While having an eCommerce website for your small business can increase sells, if you don’t have the product on-hand to delivery to customers that want it, they will likely look elsewhere. Bottom line: make sure your business is able to meet the growing demand for your products if you plan on investing in an eCommerce website.
If you aren’t selling a physical product it may not make sense to invest in an eCommerce website for your small business. However, what if you operate a service-based company and would like to create an online payment gateway for your customers to pay for services that have been rendered? If you need a way to take payments digitally, for physical products or services, you can likely find a solution with eCommerce.
Skynet Solutions is committed to providing the best web design services for Tulsa and all of Oklahoma. If you are ready to expand your web presence, redesign your existing website or enhance your digital marketing, we are here to help. You can fill out our contact form to get started today. You can also connect with us on Facebook, Twitter, Google+ and LinkedIn!
The navigation bar on your website is arguably one of the most important components of your website. Great navigation menus allow your website visitors, or potential customers, quickly and easily find the information they are looking for. Implementing an easy-to-use website navigation menu is critical for achieving optimal user experience.
At Skynet Solutions, we understand the importance of the navigation menu of your website for ensuring your website remains competitive in search engine rankings and helps your visitors easily access the parts of your website they are looking for with minimal effort. For this reason, an effective navigational menu structure is implemented in each web design project we complete. Here are some of the reasons your website should be optimized for easy navigation:
When a visitor to your website isn’t able to easily find the pages they are looking for, they likely won’t stay around for long. This can lead to high bounce rates when a website visitor only accessing one page of your website and then leaves. Laying out your website pages to provide quick and easy information can ensure that visitors spend more time on your website and learn more about your products or services.
When someone visits your website, the ultimate goal should be to encourage a conversion such as purchasing a product or signing up for your newsletter. By being able to easily navigate your website and find the products they are looking for, you have already won half the battle. Once the product is easily located, content and price will determine if your sale is closed.
Navigation menus are consistently displayed across the top of your website. For this reason, it is important to ensure that the website design retains cohesion across all pages with the option to return or go to a different page on the website. This will ensure a consistent design and provide your visitors with an easily navigated website.
Skynet Solutions is committed to providing the best web design services possible. If you are ready to expand your web presence, redesign your existing website or enhance your digital marketing, we are here to help. You can fill out our contact form to get started today. You can also connect with us on Facebook, Twitter, Google+ and LinkedIn!
By you likely know the importance of having a website and expanding your online presence. Once you have decided to invest in a new website or redesign your existing website, it is important to find a Tulsa web design firm that can handle the initial build or redesign of your website correctly. Here are some of the steps your organization can take to ensure you choose the right Tulsa web design firm to complete your project.
As with any project, it is important to determine a budget to ensure costs are kept under control. It is important to get a quote for the services and functionality needed prior to settling on your ideal web design firm. Some web design providers may have hidden costs or fees, ensure you are quoted for the full price and aren’t stuck with any unforeseen costs.
Determine what you desire for your website functionality and find a firm that can accommodate your specific needs. While it may seem cost effective to utilize a template for your new website or website redesign, there are many problems that can arise from this practice, Instead, find a firm that can provide custom functionality that is required by your organization.
Doing preliminary research and looking through reviews can help determine the best web design firms in your area. With the many different review websites available, you will have the ability to thoroughly research the options available to your organization. Take time during this process to ensure you find the right firm for your needs.
Once you have narrowed down your pool of potential web design firms, it is time to meet the team. Take the time to meet with several web design firms and find the one that best resonates with you. Having a friendly and healthy relationship can ensure that you have a smooth experience during the development process.
Skynet Solutions is committed to providing the best web design services for Tulsa and all of Oklahoma. If you are ready to expand your web presence, redesign your existing website or enhance your digital marketing, we are here to help. You can fill out our contact form to get started today. You can also connect with us on Facebook, Twitter, Google+ and LinkedIn!
Skynet Solutions offers premium eCommerce support services, digital marketing, SEO implementation, custom development & graphic design.
