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Tag: web design

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Development

Why Is Website Health Monitoring Important?

So, you had your e-commerce website built a year ago and things appear to be going as planned. Unfortunately, with the wide variety of browsers and devices your website visitors are using, there is always a chance that something could go wrong. Without continued website health monitoring, you may be missing out on these potential customers that can’t use your website properly.

Like all other software, browsers are constantly updated to fix security holes and improve performance. With every one of these updates, there is a chance that your website will no longer perform the once it once had, leading to a whole host of issues that can affect both your business and the customers that are attempting to reach you. For instance, if a customer is visiting your website and wants to spend money but can’t, they likely will move to your competitor.

How Can Website Health Monitoring Help?

At Skynet Solutions, we know the important role that your online presence plays in the digital age. For this reason, we have developed a website monitoring system that notifies our development team of any issues at the exact moment they arise. Once notified of these issues, they are prioritized and we work hard to quickly and efficiently bring you website back to optimal functionality. Website health monitoring is critical for both maintaining your existing website and expanding your influence online.

When you partner with Skynet Solutions, you can expect things to run smoothly. Our unique attention to detail and continued support is why companies, both domestic and international, have trusted Skynet Solutions with the most important digital marketing assets.

Why Partner With Skynet Solutions?

As the most trusted Tulsa website design provider, we are committed to affordably providing our clients with the best website possible. With dedicated development and testing departments, you can rest easy knowing that your website is in good hands. If you are in need of a new website or would like to add website health monitoring to your existing CRM, you can fill out our contact form to get started today. You can also connect with us on Facebook, Twitter, Google+ and LinkedIn!

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Development

Is Your Website Design Important?

TECHNOLOGY COMMUNICATION AND WEB DESIGN CONCEPT

When you look at your competitor’s websites, you may start to think the design of your website has become a little dated. While you may not feel like the current design of your old website is affecting your sales, studies have shown that having a modern web design can generate new business and results in more conversions. Here are some of the important factors you should look at to determine whether you need to improve your website design.

Consistency Across Mediums

Do you promote your business through social media? (If not, you should!) When you look at your website and compare it to your social media platforms, it is important to maintain consistency across mediums. This ensures that your customers can recognize your brand across different platforms. Everything you do online is important and interconnected, making consistency key for growing your business online.

Effective Navigation

The navigation menu of your website is arguably its most important component. If visitors aren’t able to easily find the information they are looking for, they likely won’t stick around or continue to visit your website. Ensure your website has a navigation bar on every page that provides easy navigation to the various pages available on your website. Simplified navigation options and a responsive web design, can ensure that everyone has the ability to properly find their way around the information, products or services that are available through your website.

Content and SEO Considerations

The importance of the content on your website is often misunderstood by many business owners. The content written and used for your website, or SEO,  has a direct correlation with the placement of your business on search engine results pages. If your existing website content was written without strategically placing keyword phrases you want to rank for in it, it may be time to for a website redesign.

Do You Need a New Website Design?

Skynet Solutions is committed to providing the best web design services for Tulsa and all of Oklahoma. If you are ready to expand your web presence, redesign your existing website or enhance your digital marketing, we are here to help. You can fill out our contact form to get started today. You can also connect with us on Facebook, Twitter, Google+ and LinkedIn!

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Development

Responsive Web Design – What is it and Why Does it Matter?

If you browse the internet from a variety of devices and device sizes, you have likely come across websites that are virtually unusable on a mobile platform. With the growing importance of mobile internet, it is important to create a website version that is mobile-friendly and provides a great user experience. To help combat this growing problem and ensure a seamless user experience across devices, our Tulsa website design firm utilizes responsive web design for all websites we build for customers.

What is Responsive Web Design?

Responsive web design focuses on the belief that both the website design and development should be able to adapt to the user’s behavior or device by taking metrics like screen size, screen orientation and individual browser or operating system into account. In a nutshell, this means that if a visitor to your website wanted to move from their computer to an alternative device like an iPad, the experience would be the same. To do this, a responsive web design includes the coding and technology necessary to detect the screen size and resolution, then adjust it accordingly without needing user input.

Why Does Responsive Web Design Matter?

In recent years, mobile web browsing has overtaken desktop web browsing as the proliferation of smartphones and tablet devices continues. In fact, according to Search Engine Land, nearly 60% of web searches now come from mobile devices. Doesn’t this insight alone warrant for investing in responsive web design to create a seamless experience for your website visitors across any devices they may have? Every business has a website to grow their business, primarily with search engine optimization strategies and digital marketing. According to Google, the top search engine and organic traffic referrer,  responsive web design is the industry standard and could have a direct impact on your search engine ranking. Having a single website that adjusts to the user’s device creates shareable content across multiple platforms from a single URL, something Google places incredible value on.

Is Your Current Website Responsive?

Skynet Solutions is committed to providing the best web design services for Tulsa and all of Oklahoma. If you are ready to expand your web presence, redesign your existing website or enhance your digital marketing, we are here to help. You can fill out our contact form to get started today. You can also connect with us on Facebook, Twitter, Google+ and LinkedIn!

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Marketing

How Important is Content in Tulsa Web Design?

Searching Engine Optimizing SEO Browsing Concept

If you have worked with a web designer before, you likely have heard the phrase “Content is King.” at least once. While having a easy to navigate and attractive website design is important, the content that is found on your website will ultimately determine whether or not a visitor to your website results in a conversion. For this reason, we will explore the importance of the content services that Skynet Solutions provides with Tulsa web design services.

Before we delve into how web content can benefit your new website design, it is important to understand what web content is. At its most basic level, web content can be broken into two distinct categories, text and other media. While having great images and video on your website is great for engagement, we will be focusing primarily on text based content and its role in search engine optimization.

Content Role in SEO

In our experience with Tulsa website redesigns, we often find that the client’s previous web designer invested all of their time into creating a great UI, but then filled the website with generic content with no real SEO value. This can mean that the hard earned money spent designing the perfect website is lost as your website falls in search engine ranking. To combat this problem, Skynet Solutions creates quality content written for the web with our Tulsa web design services to improve your search engine rankings.

To achieve this, Skynet Solutions performs extensive keyword research and creates your content to tastefully and effectively utilize the most effective keywords and keyword phrases to help improve your SEO. This delicate process is designed to ensure that your website content is informative and valuable to visitors of your website, while also appealing to the requirements looked for by Google bots that scan your website. For continued content updates, Skynet Solutions also offers SEO ready blogging services.

Why Skynet Solutions for Content Writing?

No matter what content writing services you need, we are ready to share our expertise with you. At Skynet Solutions, we know how to find the right keywords and tone for your written message to make the greatest impact. You can fill out our contact form to get started today. You can also connect with us on Facebook, Twitter, Google+ and LinkedIn!

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Marketing

Successful Tulsa Website Design Requires SEO

Portrait of two business people pulling SEO banner

While having a great website design may seem like the perfect way to draw visitors to your website, they likely won’t be able to organically find it without implementing tried and true SEO strategies. As a Tulsa website design provider and digital marketing firm, Skynet Solutions has done our fair share of website redesigns for clients that just weren’t seeing the traffic they expected. However, this problem can often be traced back to a few simple oversights during their web design process. Without the proper care, your website can easily fall in search rankings where no one is able to see it. A well-rounded SEO plan during a website design or redesign can help ensure the continued success of your business as an online entity. Following these steps can help start your website’s journey into search engine optimization:

Keyword Research

You’ve likely heard the phrase “Content is King” at some point throughout your growth as a business online. While the phrase has been around for a long time, the relevance of this statement still rings true for marketers helping businesses succeed online. To provide the content needed to bring traffic to your website, you need to know what they are searching for and how they are searching for it. This can easily be achieved by investing in keyword research. While there are many tools and tricks that can help expedite the process, determining the correct keywords for your business can be difficult without experience. For this reason, many small business owners will outsource their content writing to marketing firms or Tulsa website design providers.

Content Strategies

Once your web design is determined, it is important to begin working on the content for your website and implementing the keywords and search phrases that you are hoping to rank for. It is important to have a balance of how often you are using keywords and search phrases because Google will penalize search rankings for any website suspected of keyword stuffing. Remember, you aren’t just writing for robots that crawl your page, you need to have content that is readable and provides value for your website’s visitors.

Skynet Solutions is the Best Tulsa Website Design Provider

Skynet Solutions is committed to providing the best web design services for Tulsa and all of Oklahoma. If you are ready to expand your web presence, redesign your existing website or enhance your digital marketing, we are here to help. You can fill out our contact form to get started today. You can also connect with us on Facebook, Twitter, Google+ and LinkedIn!

Categories
Design

How Important is ADA Compliance in Tulsa Web Design?

Diversity Casual People Web Design Meeting Brainstorming Concept

You likely already know the importance of having an accessible brick and mortar store for individuals with disabilities. However, how much thought have you put into how accessible your website is for potential customers that may have disabilities? The Americans with Disabilities Act (ADA), not only covers real world applications but is applicable to your digital presence as well. To help combat the growing problem of inaccessible websites, Tulsa web design provider Skynet Solutions takes special care when during your website development to ensure any visitors to your website are able to easily navigate it and find the information or products they are looking for.

It is important to remember that not every visitor you receive uses the same browser and several devices and tools can be utilized for individuals with disabilities. While ADA compliance standards for websites are vague, legislation is constantly being retooled to include the criteria necessary for a website to be considered compliant. Even now, several website operators have been faced with lawsuits because their website was not accessible to a particular disability, making attention to detail critical. At Skynet Solutions, we implement industry standard ADA compliance with our Tulsa web design services to help ensure your website is ready for upcoming changes.

What Steps Can Be Taken For ADA Compliance?

At Skynet Solutions, we are familiar with current ADA compliance rules and have implemented them into several Tulsa web design projects. Much like brick-and-mortar stores require certain adjustments to be compliant, websites too have similar needs. Here are some of the requirements for an ADA compliant website: Scalable Text – To be considered ADA Compliant, your website must offer scalable text for vision impaired visitors. Our Tulsa web design services will provide this functionality on your website the ensure text can be magnified to meet this compliance standard.

Photo and Video Concerns

For visually impaired visitors using a screen reader, it is important to provide functional descriptions for any images that appear on your website. Likewise, any videos that are available on your website should include an audio description or transcripts for individuals with a hearing impairment. Keyboard Navigation – Keyboard navigation for your website is important for individuals with disabilities that don’t allow them to use a traditional mouse for interaction. For this reason, having a website that can be navigated with a keyboard only is crucial.

Why Skynet Solutions for Tulsa Website Design?

Skynet Solutions is committed to providing the best web design services for Tulsa and all of Oklahoma. If you are ready to expand your web presence, redesign your existing website or enhance your digital marketing, we are here to help. You can fill out our contact form to get started today. You can also connect with us on Facebook, Twitter, Google+ and LinkedIn!

Skynet Solutions offers premium eCommerce support services, digital marketing, SEO implementation, custom development & graphic design.

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