If your website has been underperforming lately and not generating the leads you had hoped for, there’s a good chance you haven’t had a website redesign in quite a long time. Digital trends change very quickly and it’s important business owners take the initiative to keep up with them. While there is no set determination on how often you should update your website, there are a few different signs that can help you determine if you need a new website design.
The navigation bar on your website is arguably one of the most important components of your website. Great navigation menus allow your website visitors, or potential customers, quickly and easily find the information they are looking for. Implementing an easy-to-use website navigation menu is critical for achieving optimal user experience.
At Skynet Solutions, we understand the importance of the navigation menu of your website for ensuring your website remains competitive in search engine rankings and helps your visitors easily access the parts of your website they are looking for with minimal effort. For this reason, an effective navigational menu structure is implemented in each web design project we complete. Here are some of the reasons your website should be optimized for easy navigation:
When a visitor to your website isn’t able to easily find the pages they are looking for, they likely won’t stay around for long. This can lead to high bounce rates when a website visitor only accessing one page of your website and then leaves. Laying out your website pages to provide quick and easy information can ensure that visitors spend more time on your website and learn more about your products or services.
When someone visits your website, the ultimate goal should be to encourage a conversion such as purchasing a product or signing up for your newsletter. By being able to easily navigate your website and find the products they are looking for, you have already won half the battle. Once the product is easily located, content and price will determine if your sale is closed.
Navigation menus are consistently displayed across the top of your website. For this reason, it is important to ensure that the website design retains cohesion across all pages with the option to return or go to a different page on the website. This will ensure a consistent design and provide your visitors with an easily navigated website.
Skynet Solutions is committed to providing the best web design services possible. If you are ready to expand your web presence, redesign your existing website or enhance your digital marketing, we are here to help. You can fill out our contact form to get started today. You can also connect with us on Facebook, Twitter, Google+ and LinkedIn!
When you look at your competitor’s websites, you may start to think the design of your website has become a little dated. While you may not feel like the current design of your old website is affecting your sales, studies have shown that having a modern web design can generate new business and results in more conversions. Here are some of the important factors you should look at to determine whether you need to improve your website design.
Do you promote your business through social media? (If not, you should!) When you look at your website and compare it to your social media platforms, it is important to maintain consistency across mediums. This ensures that your customers can recognize your brand across different platforms. Everything you do online is important and interconnected, making consistency key for growing your business online.
The navigation menu of your website is arguably its most important component. If visitors aren’t able to easily find the information they are looking for, they likely won’t stick around or continue to visit your website. Ensure your website has a navigation bar on every page that provides easy navigation to the various pages available on your website. Simplified navigation options and a responsive web design, can ensure that everyone has the ability to properly find their way around the information, products or services that are available through your website.
The importance of the content on your website is often misunderstood by many business owners. The content written and used for your website, or SEO, has a direct correlation with the placement of your business on search engine results pages. If your existing website content was written without strategically placing keyword phrases you want to rank for in it, it may be time to for a website redesign.
Skynet Solutions is committed to providing the best web design services for Tulsa and all of Oklahoma. If you are ready to expand your web presence, redesign your existing website or enhance your digital marketing, we are here to help. You can fill out our contact form to get started today. You can also connect with us on Facebook, Twitter, Google+ and LinkedIn!
If you browse the internet from a variety of devices and device sizes, you have likely come across websites that are virtually unusable on a mobile platform. With the growing importance of mobile internet, it is important to create a website version that is mobile-friendly and provides a great user experience. To help combat this growing problem and ensure a seamless user experience across devices, our Tulsa website design firm utilizes responsive web design for all websites we build for customers.
Responsive web design focuses on the belief that both the website design and development should be able to adapt to the user’s behavior or device by taking metrics like screen size, screen orientation and individual browser or operating system into account. In a nutshell, this means that if a visitor to your website wanted to move from their computer to an alternative device like an iPad, the experience would be the same. To do this, a responsive web design includes the coding and technology necessary to detect the screen size and resolution, then adjust it accordingly without needing user input.
In recent years, mobile web browsing has overtaken desktop web browsing as the proliferation of smartphones and tablet devices continues. In fact, according to Search Engine Land, nearly 60% of web searches now come from mobile devices. Doesn’t this insight alone warrant for investing in responsive web design to create a seamless experience for your website visitors across any devices they may have? Every business has a website to grow their business, primarily with search engine optimization strategies and digital marketing. According to Google, the top search engine and organic traffic referrer, responsive web design is the industry standard and could have a direct impact on your search engine ranking. Having a single website that adjusts to the user’s device creates shareable content across multiple platforms from a single URL, something Google places incredible value on.
Skynet Solutions is committed to providing the best web design services for Tulsa and all of Oklahoma. If you are ready to expand your web presence, redesign your existing website or enhance your digital marketing, we are here to help. You can fill out our contact form to get started today. You can also connect with us on Facebook, Twitter, Google+ and LinkedIn!
While having a great website design may seem like the perfect way to draw visitors to your website, they likely won’t be able to organically find it without implementing tried and true SEO strategies. As a Tulsa website design provider and digital marketing firm, Skynet Solutions has done our fair share of website redesigns for clients that just weren’t seeing the traffic they expected. However, this problem can often be traced back to a few simple oversights during their web design process. Without the proper care, your website can easily fall in search rankings where no one is able to see it. A well-rounded SEO plan during a website design or redesign can help ensure the continued success of your business as an online entity. Following these steps can help start your website’s journey into search engine optimization:
You’ve likely heard the phrase “Content is King” at some point throughout your growth as a business online. While the phrase has been around for a long time, the relevance of this statement still rings true for marketers helping businesses succeed online. To provide the content needed to bring traffic to your website, you need to know what they are searching for and how they are searching for it. This can easily be achieved by investing in keyword research. While there are many tools and tricks that can help expedite the process, determining the correct keywords for your business can be difficult without experience. For this reason, many small business owners will outsource their content writing to marketing firms or Tulsa website design providers.
Once your web design is determined, it is important to begin working on the content for your website and implementing the keywords and search phrases that you are hoping to rank for. It is important to have a balance of how often you are using keywords and search phrases because Google will penalize search rankings for any website suspected of keyword stuffing. Remember, you aren’t just writing for robots that crawl your page, you need to have content that is readable and provides value for your website’s visitors.
Skynet Solutions is committed to providing the best web design services for Tulsa and all of Oklahoma. If you are ready to expand your web presence, redesign your existing website or enhance your digital marketing, we are here to help. You can fill out our contact form to get started today. You can also connect with us on Facebook, Twitter, Google+ and LinkedIn!
You likely already know the importance of having an accessible brick and mortar store for individuals with disabilities. However, how much thought have you put into how accessible your website is for potential customers that may have disabilities? The Americans with Disabilities Act (ADA), not only covers real world applications but is applicable to your digital presence as well. To help combat the growing problem of inaccessible websites, Tulsa web design provider Skynet Solutions takes special care when during your website development to ensure any visitors to your website are able to easily navigate it and find the information or products they are looking for.
It is important to remember that not every visitor you receive uses the same browser and several devices and tools can be utilized for individuals with disabilities. While ADA compliance standards for websites are vague, legislation is constantly being retooled to include the criteria necessary for a website to be considered compliant. Even now, several website operators have been faced with lawsuits because their website was not accessible to a particular disability, making attention to detail critical. At Skynet Solutions, we implement industry standard ADA compliance with our Tulsa web design services to help ensure your website is ready for upcoming changes.
At Skynet Solutions, we are familiar with current ADA compliance rules and have implemented them into several Tulsa web design projects. Much like brick-and-mortar stores require certain adjustments to be compliant, websites too have similar needs. Here are some of the requirements for an ADA compliant website: Scalable Text – To be considered ADA Compliant, your website must offer scalable text for vision impaired visitors. Our Tulsa web design services will provide this functionality on your website the ensure text can be magnified to meet this compliance standard.
For visually impaired visitors using a screen reader, it is important to provide functional descriptions for any images that appear on your website. Likewise, any videos that are available on your website should include an audio description or transcripts for individuals with a hearing impairment. Keyboard Navigation – Keyboard navigation for your website is important for individuals with disabilities that don’t allow them to use a traditional mouse for interaction. For this reason, having a website that can be navigated with a keyboard only is crucial.
Skynet Solutions is committed to providing the best web design services for Tulsa and all of Oklahoma. If you are ready to expand your web presence, redesign your existing website or enhance your digital marketing, we are here to help. You can fill out our contact form to get started today. You can also connect with us on Facebook, Twitter, Google+ and LinkedIn!
Skynet Solutions offers premium eCommerce support services, digital marketing, SEO implementation, custom development & graphic design.
