If you had a digital marketing strategy that didn’t work quite like you had hoped last year, you are likely looking for ways to improve your success this year. Creating a digital marketing plan, executing it and adjusting your strategies when needed is critical for obtaining the desired outcome. If you need online marketing help, try focusing on these 4 steps to get started.
As a small business owner, you are likely too busy running your company and keeping your customers happy to invest the necessary time needed in digital marketing to help your business grow. If you are reading this article, it’s likely that you have considered outsourcing your digital marketing but may be curious about why you would want to.
For small businesses to succeed online and expand their customer base, it is important to invest the time and resources necessary to implement online marketing strategies. By analyzing industry trends that have molded 2017, small businesses can adapt their current marketing strategies to achieve success and begin modeling their marketing strategy for 2018. Here are the current top online marketing strategies for small business:
Long-term marketing strategies have taken the forefront in recent years to give small businesses the most bang for their buck. By improving the SEO for their website, they will rank higher in organic search results to drive more traffic to their website. To learn more about SEO, please visit our page dedicated Search Engine Optimization.
Chances are, no matter who your target audience is they are likely using Facebook. With over 2 billion monthly users, Facebook Advertising has become a great way for small businesses to build their audiences and engage with them. The best part is that your Facebook Advertising can be optimized for the majority of users that utilize Facebook’s mobile app.
Much like Facebook Advertising, paid search engine marketing through Google Ads and similar platforms is an affordable way to get your business in front of potential customers. The biggest benefit of using Google Ads for paid search marketing is the data it provides in the form of traffic statistics. This big data can then be used to refine your marketing to be more effective!
Though it may seem archaic these days, email marketing still provides one of the highest returns on investment for small businesses. Email marketing allows you to send sales, information or any other content to individuals that have opted into your newsletter. Aside from the minor costs associated with the email platform of your choice, this is the most cost-effective way to market your business.
You can always get in touch with the experts at Skynet Solutions for help with your online business listing, website development, social media marketing or anything else you need to help make your business succeed. With our diverse range of skills and experience, we are sure to have the tools you need to make 2018 your business’ best year yet. You can fill out our contact form to get started today. You can also connect with us on Facebook, Twitter, Google+ and LinkedIn!
As a small business owner, diving into your own marketing strategies can seem a bit daunting. Knowing the proper ways to start promoting your business without breaking the bank is crucial in building your sales and encouraging new customers to choose your products or services over a competitor. Here are some of the ways small business owners can start marketing today:
Updating your website content to target your key markets is crucial in attracting new clients. Take the time to review your web content to ensure it contains the proper keywords and is properly placed on your website for maximum impact. Research the proper keywords and implement them into your strategies.
Social media is now the easiest way to connect directly with your target audiences. As more and more individuals start social media profiles, it is important that your business is there to grow with them. Following industry standard practices will help ensure your social media strategies are the most effective. It can also be important to perform a social media audit to ensure you are utilizing the best platforms for your business.
It’s likely that you have been collecting email addresses from your customers since the formation of your business and if you haven’t now is the perfect time to start. Creating a newsletter is an easy way to start engaging with your audiences and keeping them informed about your products, services or company news. Email marketing remains one of the best returns on investment for businesses across many different industries.
You can always get in touch with the experts at Skynet Solutions for help with your online business listing, website development, social media marketing or anything else you need to help make your business succeed. With our diverse range of skills and experience, we are sure to have the tools you need to make 2017 your business’ best year yet. You can fill out our contact form to get started today. You can also connect with us on Facebook, Twitter, Google+ and LinkedIn!
Some businesses or industries seem to have a much easier time coming up with fun or exciting social media campaigns to help promote their products or engage their audiences. Even if the products you sell are average items and don’t necessarily scream excitement or fun, there are still certain strategies you can employ to succeed on social media platforms. Follow these steps to keep your social media audiences engaged and informed.
Not all social media posts should be goofy or fun to drive engagement. Depending on your industry, your audiences may look to you as a vital source of information for products or services that are available within your industry. In fact, most informational or educational posts will perform just as well as fun posts if your audience is right for your particular industry.
One easy way to gain exposure for your business is to find current trends or influencers that would work well for your particular products or services. This can be an incredibly effective strategy for getting your name out to potential customers you may not have been able to reach previously. Influencer marketing has grown in popularity in recent years and nearly every industry could benefit from this practice.
One of the easiest ways to build customer loyalty for your business on social media is by humanizing your business. Instead of being a faceless company, try to interact with your audiences publicly without the legalese filter. It is much easier to form a bond with a company as a potential customer if you are actively responding to their concerns or questions on social media platforms.
In a recent blog, we talked about the difference between curated content and created content. It is important to remember not all the content you post has to be original. By posting relevant information, you can establish your business as an informational hub for your industry. Just try not to promote a competitor or their products in the process.
You can always call the experts at Skynet Solutions for help with your social media management or anything else you need to help make your business succeed. With our diverse range of skills and experience, we are sure to have the tools you need to make 2017 your business’ best year yet. You can fill out our contact form to get started today. You can also connect with us on Facebook, Twitter, Google+ and LinkedIn!
In the modern digital world, it can be incredibly easy for a dissatisfied customer to voice their complaint to a large audience. As a business, it is important to know how to properly respond to customer complaints and minimize the impact they can have on your business. Follow these steps to help remedy a bad review.
If your customer has a legitimate problem, it may be a good idea to listen to avoid future problems. Listening to the customer without interruption can help give a company an idea of what the problem is and how it can be avoided in the future. To truly fix a problem, you must be receptive to hearing what it is.
Empathy and an apology will get your far when dealing with customer complaints. The customer needs to understand that you actually care about their experience, negative or positive. By satisfying the customer’s needs, businesses can often build a stronger bond with that customer in the future.
It doesn’t do a company any good to secretly address a bad review. By being open and honest, other customers or potential customers can see that you are interested in making the situation right. Nothing helps a brand promote its customer service more than a public apology.
Trying to get a bad review removed from the internet is perhaps the worst thing you could possibly do for damage control. Instead, focus on gathering more positive reviews. The more positive reviews you receive, the more the bad reviews will be buried and less relevant. Remember, getting a bad review isn’t the end of the world. It’s just important to properly deal with it to ensure the damage caused by it is as minimal as possible. Focus on your customer service to ensure bad experiences are rare.
You can always call the experts at Skynet Solutions for help with your business listing, website development, marketing or anything else you need to help make your business succeed. With our diverse range of skills and experience, we are sure to have the tools you need to make 2017 your business’ best year yet. You can fill out our contact form to get started today. You can also connect with us on Facebook, Twitter, Google+ and LinkedIn!
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