Social media has grown into a necessity and having a strong social media strategy in place is important for all modern businesses. All of your customers, and potential customers, likely use social media, so it only makes sense that you take the time to ensure your messages are as effective as possible. Keep these 3 tips in mind when crafting your social media strategy to ensure you are consistently reaching your audiences.
As more and more consumers are opting to not install apps on their phones, new technology has to be made. Good apps that entice consumers to download them and replace precious space on their phone are costly to make and hard to get noticed. In response to this growing problem, many tech leaders have started developing chatbots and drumming up intrigue in the process.
During a Q2 announcement in 2015, Facebook CEO Mark Zuckerberg explained that the social media platform was facilitating 1.5 billion searches each day. The numbers can vary from who is reporting them, but with an estimated average of 3.5 billion searches being performed each day on Google, Facebook’s search numbers looked very promising.
Video is the king of all content. By combining visuals with the message you are trying to get across, a powerful information medium is created. Facebook Live, the new live video streaming platform, allows real-time customer interaction with nothing more than a Facebook account and a video camera.
One of the biggest perks of Facebook Live is the ability to view engagement in real time. As you stream, customers can react to the video with a variety of Emojis as well as live chat. Never has a business been able to interact with their customers on such a large scale. Facebook Live can be used in a variety of applications, however, these tested methods are a great start!
Customers love seeing behind the scenes of their favorite business. My giving an inside look at your manufacturing process or giving a live demo of your product, customers will be more inclined to support your business. This not only will boost engagement, but customers will feel like they are part of something exclusive.
If you host seminars, conferences or events, Facebook Live will open your business or brand to entirely new market that may otherwise never find you. By live streaming these events, customers who couldn’t afford to go or couldn’t travel to be there can still benefit from the experience. This will help build brand loyalty and customer appreciation. Access can also be limited by groups of individuals!
Businesses within the service industry can use Facebook Live to talk about promotions or what the company has been doing recently. Some podcasters have started using the platform to provide information to a wider audience. If the live stream produces informational or fun content, people will likely return for another live stream event.
If you are struggling with your social media content and outreach strategies, Skynet Solutions can help you succeed in this growing medium. You can fill out our contact form to get started today. You can also connect with us on Facebook, Twitter, Google+ and LinkedIn!
As every marketing and social media professional knows, managing a successful marketing campaign is a 24/7 job. No matter what kind of campaign you’re running, you need these 11 apps to keep you organized, connected and ahead of the curve, no matter where you are: Hootsuite/Buffer/Sprout Social:whichever social media scheduling tool your company uses, make sure you have the app so you can schedule social media posts anytime and anywhere. You can also follow up on already posted posts to see their reach and respond to any comments. Mention:this is one of the best social listening tools available and should be a staple for every social media marketer. Mention tracks your brand’s—you guessed it—mentions all over the web from blog and social media posts to website content and anywhere else you show up based on preset keywords you select. It’s a great way to stay on top of what customers, competitors and leaders in your industry are saying about your brand and how your name is getting out there. MailChimp:we love MailChimp for email management and running email campaigns and the mobile app makes it easy to manage email lists, view statistics and edit campaigns from anywhere. Evernote:if you don’t have Evernote yet, it’s time to take the plunge. It’s basically the ultimate to-do list which automatically syncs between all your devices. You can take a note on your tablet while you’re at home and it’ll show up on your work desktop, your smartphone, anywhere you need it. You can also save pictures of a hand-written note or list and Evernote will extrapolate the relevant information from it. If you upgrade to Pro or Premium, you can also store emails, voice memos and access your info offline. GoToMeeting:this is a great way to stay connected with your office and with clients while you’re on the go and to meet with clients who are far away. GoToMeeting not only allows multiple people to conference from multiple locations, but it also allows you to share screen so you can see each other’s presentations. Nimble:this contact-managing app integrates your connections on social media to your phone’s contact list. It will suggest new social media accounts for you to friend or follow based on your contacts and will also add more detail to each of your contact’s listings in your phone based on their social media profiles. News:pick your favorite news source, whether it’s Mashable or The New York Times or BuzzFeed and download their app. Check it routinely to keep on top of the day’s big stories and find interesting things to share that are relevant to your audience. WiFi Finder:when you’re in a time crunch and you need to find a place to get work done, this app will show you where the nearest free (and paid) WiFi networks are to your current location. Eventbrite:if your company hosts any kind of event or conference, Eventbrite is an easy way to manage registration and track attendees. It also makes it easy for people who come to your events to register and find information like time, location and directions. Google AdWords:Google released a Google AdWords app last year that allows you to manage pay-per-click campaigns from your phone. We won’t say it makes AdWords fun, but it is nice to be able to check your campaigns from anywhere. Official Apps for Social Media Sites:this one should be a no-brainer, but we’ll add it in anyway. You should download the official app for every type of social media site you manage. There are apps for Facebook, Twitter, Google+, Instagram, Pinterest, LinkedIn, YouTube, Snapchat, Tumblr, Vine and literally every other social media network in existence. If your social media accounts are getting too tangled for you to manage, you can always call the experts at Skynet Solutions for all of your social media and marketing needs. We also have a talented development team who can build you anything from a basic website to custom software. With our diverse range of skills and experience, we are sure to have the tools you need to make 2016 your business’s best year yet. To get in touch with us, you can fill out the online contact form on our website. You can also connect with us on Facebook, Twitter, Google+ and LinkedIn.
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