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Google Now Monitors WordPress Version

If you are running an outdated version of WordPress you likely received a Google Search Console email recently recommending that you manually update your WordPress core file. Because WordPress powers nearly 60% of all websites on the internet, this shouldn’t be a surprise as Google continues to work towards improved internet security and an exceptional user experience. To ensure this, it appears Google now monitors your WordPress version and provides reminders when updates haven’t been completed for critical security flaws that haven’t been corrected.

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Experimental Phrase-Free AdWords Campaigns Serve Local Ads

In an effort to expand locally focused ad optimization, Google AdWords has started to roll out a new experimental campaign option in Google Search and Google Maps that doesn’t use keywords and instead uses location services. While there is currently no way to request access to this program, it was initially unlocked for some small business advertisers in late February. Although still in early-development, phrase-free AdWords campaigns may provide effective local ads in the future.

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Marketing

Think Local: Optimize Your Google My Business Listing

For expanding your local reach and bringing a potential customer to your business, there is no easier way to get started than with a Google My Business listing. This free listing is the first step to increasing your visibility in Google Maps and organic search rankings. To ensure you are getting your share of customers, it is important to optimize your Google My Business listing.

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Digital Marketing News Support

HTTP Security Warnings Coming in October

If your website still hasn’t migrated to HTTPS, visitors using the Chrome browser will soon begin seeing security warnings that label your page as “Not Secure”. This new feature, arriving in October of 2016 with Chrome Version 62, will be shown based on the browser’s detection of a few different website components that could potentially cause security threats including password fields, payment fields and other text fields the browser believes could be susceptible, even while in Incognito mode.

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Google My Business Provides New Post Feature

Google has recently started providing a new feature to users of Google My Business and although your profile may not have it yet, the change is likely on the way. Access to the experimental service has been initially provided through invite only but Google is hoping to expand this feature to more businesses over time. If you currently have access to the service, it will be found in your Google My Business account under “Manage Location”.

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Marketing

Improving Search Ranking with Google+

You’ve created a Google My Business page and are ready to start promoting your business to gain higher favor in search rankings. For a small to medium sized business, appearing in Google’s local results can be an important way to gain new customers that previously may not have known about your business. Luckily, the implementation of Google+ and the various tools and resources associated with the platform have made promoting your business easier than it ever has been!

Over time, Google+ has gotten a bad reputation in the social media world. The inherent value obtained from creating an account for your business lies in search engine ranking, not necessarily engagement analytics. However, when a business receives a review on their Google listing it can directly impact the likelihood of customers to choose one business over another.

One of the biggest perks of utilizing Google+ for your business is the ability to gain immediate indexing. This can be important for businesses who may not have their own website SEO up to par. When content is posted onto a Google+ page, it can easily rank in Google results even if your website isn’t! Google+ also provides businesses with a wide variety of marketing tools to better connect with their customers. These resources include Communities, Hangouts, YouTube and Google Maps. When all of these resources are utilized in conjunction with one another, immediate value can be obtained.

If you are struggling to get your business seen, Skynet Solutions can help you use cutting edge SEO practices to ensure the best possible Search Engine Ranking. Though no ranking can be guaranteed, we can help put you in the position to be seen and begin your journey to better search rankings. You can fill out our contact form to get started today. You can also connect with us on FacebookTwitterGoogle+ and LinkedIn!