How Can Search Marketing Benefit Your Business?

You likely have a pretty good idea about what SEO is how it can benefit your business through reading our previous blogs. Though search marketing includes SEO, it is an umbrella term that covers both SEO and SEM, or search engine marketing. This article hopes to give you a better idea of the individual aspects of search marketing and how they can benefit you.

What is SEO?

SEO, or search engine optimization, is the process of strategically adjusting your site’s content to achieve higher search rankings. Often this will include keyword research to determine what phrases and search queries you can improve upon. The goal of search engine optimization is to gain unpaid, organic traffic to your website or web page. SEO can also include the editing of HTML or other associated coding to help ensure your website is easily indexed by search engines. In recent years, mobile website functionality has become pivotal in achieving higher search rankings. Sound like too much to do on your own? Contact the experts at Skynet Solutions!

What is SEM?

Search engine marketing, unlike SEO, relies primarily on monetary transactions for website traffic and continued growth. This category includes paid search ads, paid search marketing and PPC advertising. This process provides a paid listing that allows your website to appear at the top of, or near, the search results. As a beginner, navigating the ins and outs of paid digital advertising may be a struggle. It can hard to determine who you would like to reach and the best way to do implement your marketing strategies. Fortunately, the experts at Skynet Solutions are here to help! Let us take care of the heavy lifting while you focus on your business.

Why Skynet Solutions for Search Marketing?

The internet is a game changer for marketing. It’s never been easier to put your brand in front of people for little to no cost. At Skynet Solutions, the internet is our domain. We are well versed in the various avenues of marketing online. You can fill out our contact form to get started today. You can also connect with us on Facebook, Twitter, Google+ and LinkedIn!

11 Apps Every Marketing Pro Needs

As every marketing and social media professional knows, managing a successful marketing campaign is a 24/7 job. No matter what kind of campaign you’re running, you need these 11 apps to keep you organized, connected and ahead of the curve, no matter where you are: Hootsuite/Buffer/Sprout Social:whichever social media scheduling tool your company uses, make sure you have the app so you can schedule social media posts anytime and anywhere. You can also follow up on already posted posts to see their reach and respond to any comments. Mention:this is one of the best social listening tools available and should be a staple for every social media marketer. Mention tracks your brand’s—you guessed it—mentions all over the web from blog and social media posts to website content and anywhere else you show up based on preset keywords you select. It’s a great way to stay on top of what customers, competitors and leaders in your industry are saying about your brand and how your name is getting out there. MailChimp:we love MailChimp for email management and running email campaigns and the mobile app makes it easy to manage email lists, view statistics and edit campaigns from anywhere. Evernote:if you don’t have Evernote yet, it’s time to take the plunge. It’s basically the ultimate to-do list which automatically syncs between all your devices. You can take a note on your tablet while you’re at home and it’ll show up on your work desktop, your smartphone, anywhere you need it. You can also save pictures of a hand-written note or list and Evernote will extrapolate the relevant information from it. If you upgrade to Pro or Premium, you can also store emails, voice memos and access your info offline. GoToMeeting:this is a great way to stay connected with your office and with clients while you’re on the go and to meet with clients who are far away. GoToMeeting not only allows multiple people to conference from multiple locations, but it also allows you to share screen so you can see each other’s presentations. Nimble:this contact-managing app integrates your connections on social media to your phone’s contact list. It will suggest new social media accounts for you to friend or follow based on your contacts and will also add more detail to each of your contact’s listings in your phone based on their social media profiles. News:pick your favorite news source, whether it’s Mashable or The New York Times or BuzzFeed and download their app. Check it routinely to keep on top of the day’s big stories and find interesting things to share that are relevant to your audience. WiFi Finder:when you’re in a time crunch and you need to find a place to get work done, this app will show you where the nearest free (and paid) WiFi networks are to your current location. Eventbrite:if your company hosts any kind of event or conference, Eventbrite is an easy way to manage registration and track attendees. It also makes it easy for people who come to your events to register and find information like time, location and directions. Google AdWords:Google released a Google AdWords app last year that allows you to manage pay-per-click campaigns from your phone. We won’t say it makes AdWords fun, but it is nice to be able to check your campaigns from anywhere. Official Apps for Social Media Sites:this one should be a no-brainer, but we’ll add it in anyway. You should download the official app for every type of social media site you manage. There are apps for Facebook, Twitter, Google+, Instagram, Pinterest, LinkedIn, YouTube, Snapchat, Tumblr, Vine and literally every other social media network in existence. If your social media accounts are getting too tangled for you to manage, you can always call the experts at Skynet Solutions for all of your social media and marketing needs. We also have a talented development team who can build you anything from a basic website to custom software. With our diverse range of skills and experience, we are sure to have the tools you need to make 2016 your business’s best year yet. To get in touch with us, you can fill out the online contact form on our website. You can also connect with us on Facebook, Twitter, Google+ and LinkedIn.

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