For expanding your local reach and bringing a potential customer to your business, there is no easier way to get started than with a Google My Business listing. This free listing is the first step to increasing your visibility in Google Maps and organic search rankings. To ensure you are getting your share of customers, it is important to optimize your Google My Business listing.
It’s no surprise that the higher your website ranks in Google’s search results, the more visitors you will have to your website. For this reason, the primary goal of every business owner should be to rank for keywords or keyword phrases that translate directly to customers that are ready to spend money on their products or services. If you want to improve your organic search rank, try these easily implemented strategies.
The content on your website pages will ultimately determine what you rank for and how well it ranks in Google’s search engine rankings. For this reason, refining your website content to reflect these keywords or keyword phrases is critical if you haven’t done this previously. Try sprinkling these keywords sparingly throughout your content, but don’t use them on all each page to avoid keyword stuffing penalties.
Having existing traffic to your website can also improve your search engine ranking, even if minimally. Posting blogs or products to your social media profiles is a great way to encourage visitors to access your website. From that point, it’s up to you to have great content that encourages them to stay and continue browsing to learn more about your business, products or services.
Having credible and high-quality backlinks to your website is a great way to improve your SEO strategy. However, it is easily abused and can detrimentally affect your business is the backlinks are not credible, such as commenting your website link to other WordPress sites. To cultivate meaningful backlinks, try approaching other websites to offer guest blogging services for backlinks or provide high-quality content that other website owners will want to share.
You can always get in touch with the experts at Skynet Solutions for help with your online business listing, website development, social media marketing or any other marketing services you need to help make your business succeed. With our diverse range of skills and experience, we are sure to have the tools you need to make 2018 your business’ best year yet. You can fill out our contact form to get started today. You can also connect with us on Facebook, Twitter, Google+ and LinkedIn!
Every business owner or webmaster wants their website to get more traffic. Unfortunately, unless you are proactively providing fresh content for your visitors and increasing your visibility online, you are unlikely to see much growth. To increase your visibility online and, in turn, bring more visitors to your website, try these 3 strategies.
If your business website is like most others, you likely don’t update the main content of your web pages often. If the content on your site doesn’t change constantly, what incentive do your visitors have to keep coming back? To remedy this problem, many websites will consistently update a blog to add new pages to their website weekly and provide fresh, new content for their visitors.
Investing in your social media accounts is critical to the success of your business online. No matter who your target audiences are, they likely spend a good portion of the day connected to their social media accounts through their smartphone or personal computer. Leverage your weekly blogs, sales or other relevant information to funnel your social media audiences to your website, just make sure they have a continued reason to stay and browse by providing great content.
As a long-term strategy, keyword optimization is critical for organic search engine traffic and boosting your visibility in Google search rankings. It is important to determine the keywords or keyword phrases you hope to rank for and then sprinkle them throughout the content on your website, including blogs and pages. This ensures that the visitors finding your website are looking for the products and services that you are offering.
You can always get in touch with the experts at Skynet Solutions for help with your online business listing, website development, social media marketing or any other marketing services you need to help make your business succeed. With our diverse range of skills and experience, we are sure to have the tools you need to make 2018 your business’ best year yet. You can fill out our contact form to get started today. You can also connect with us on Facebook, Twitter, Google+ and LinkedIn!
If you have worked with a web designer before, you likely have heard the phrase “Content is King.” at least once. While having a easy to navigate and attractive website design is important, the content that is found on your website will ultimately determine whether or not a visitor to your website results in a conversion. For this reason, we will explore the importance of the content services that Skynet Solutions provides with Tulsa web design services.
Before we delve into how web content can benefit your new website design, it is important to understand what web content is. At its most basic level, web content can be broken into two distinct categories, text and other media. While having great images and video on your website is great for engagement, we will be focusing primarily on text based content and its role in search engine optimization.
In our experience with Tulsa website redesigns, we often find that the client’s previous web designer invested all of their time into creating a great UI, but then filled the website with generic content with no real SEO value. This can mean that the hard earned money spent designing the perfect website is lost as your website falls in search engine ranking. To combat this problem, Skynet Solutions creates quality content written for the web with our Tulsa web design services to improve your search engine rankings.
To achieve this, Skynet Solutions performs extensive keyword research and creates your content to tastefully and effectively utilize the most effective keywords and keyword phrases to help improve your SEO. This delicate process is designed to ensure that your website content is informative and valuable to visitors of your website, while also appealing to the requirements looked for by Google bots that scan your website. For continued content updates, Skynet Solutions also offers SEO ready blogging services.
No matter what content writing services you need, we are ready to share our expertise with you. At Skynet Solutions, we know how to find the right keywords and tone for your written message to make the greatest impact. You can fill out our contact form to get started today. You can also connect with us on Facebook, Twitter, Google+ and LinkedIn!
While having a great website design may seem like the perfect way to draw visitors to your website, they likely won’t be able to organically find it without implementing tried and true SEO strategies. As a Tulsa website design provider and digital marketing firm, Skynet Solutions has done our fair share of website redesigns for clients that just weren’t seeing the traffic they expected. However, this problem can often be traced back to a few simple oversights during their web design process. Without the proper care, your website can easily fall in search rankings where no one is able to see it. A well-rounded SEO plan during a website design or redesign can help ensure the continued success of your business as an online entity. Following these steps can help start your website’s journey into search engine optimization:
You’ve likely heard the phrase “Content is King” at some point throughout your growth as a business online. While the phrase has been around for a long time, the relevance of this statement still rings true for marketers helping businesses succeed online. To provide the content needed to bring traffic to your website, you need to know what they are searching for and how they are searching for it. This can easily be achieved by investing in keyword research. While there are many tools and tricks that can help expedite the process, determining the correct keywords for your business can be difficult without experience. For this reason, many small business owners will outsource their content writing to marketing firms or Tulsa website design providers.
Once your web design is determined, it is important to begin working on the content for your website and implementing the keywords and search phrases that you are hoping to rank for. It is important to have a balance of how often you are using keywords and search phrases because Google will penalize search rankings for any website suspected of keyword stuffing. Remember, you aren’t just writing for robots that crawl your page, you need to have content that is readable and provides value for your website’s visitors.
Skynet Solutions is committed to providing the best web design services for Tulsa and all of Oklahoma. If you are ready to expand your web presence, redesign your existing website or enhance your digital marketing, we are here to help. You can fill out our contact form to get started today. You can also connect with us on Facebook, Twitter, Google+ and LinkedIn!
In recent years, there has been a growing trend among small business owners. Many hold a common belief that once their website is published, nothing else is required to skyrocket to the top of Google search engine rankings and increase their profits. Unfortunately, publishing your website is just the start of building your online reputation and requires the appropriate nurturing to ensure your place in the digital world.
One of the biggest mistakes webmasters make is neglecting their new website and not giving it the appropriate attention it needs to thrive and grow. For instance, if you had already been to a website and no new content was added, what incentive would you have to return? Not only is this a problem from a consumer perspective, Google ranking relies heavily on content updates to determine how visible your website should be.
One of the easiest ways to provide free new content to your website is by adding a blog. With modern content management systems like WordPress, continually providing exciting and relevant content your website has never been easier. Not only will consumers have a reason to keep coming back to your website, Google will index your new pages as easily searchable data based on keywords or phrases you put into that content. To combat this problem, a new blog should be added to your website at least once a week with relevant terms you are hoping to rank for. It is also important to update any existing content on your website that is below 300 words per page and not utilizing the keywords or keyword phrases you hope to rank. It is important, however, to ensure the keywords are utilized properly and not just stuffed improperly to ensure you aren’t penalized by Google’s page crawlers.
If you need any help keeping up with your blogging requirements or updating your existing content, call the content creation experts at Skynet Solutions. We can write interesting, fresh content for any industry or business, as well as handling your social media and other Broken Arrow marketing needs. You can fill out our contact form to get started today. You can also connect with us on Facebook, Twitter, Google+ and LinkedIn!
Skynet Solutions offers premium eCommerce support services, digital marketing, SEO implementation, custom development & graphic design.
