As a small business owner, you are likely too busy running your company and keeping your customers happy to invest the necessary time needed in digital marketing to help your business grow. If you are reading this article, it’s likely that you have considered outsourcing your digital marketing but may be curious about why you would want to.
Every business owner or webmaster wants their website to get more traffic. Unfortunately, unless you are proactively providing fresh content for your visitors and increasing your visibility online, you are unlikely to see much growth. To increase your visibility online and, in turn, bring more visitors to your website, try these 3 strategies.
If your business website is like most others, you likely don’t update the main content of your web pages often. If the content on your site doesn’t change constantly, what incentive do your visitors have to keep coming back? To remedy this problem, many websites will consistently update a blog to add new pages to their website weekly and provide fresh, new content for their visitors.
Investing in your social media accounts is critical to the success of your business online. No matter who your target audiences are, they likely spend a good portion of the day connected to their social media accounts through their smartphone or personal computer. Leverage your weekly blogs, sales or other relevant information to funnel your social media audiences to your website, just make sure they have a continued reason to stay and browse by providing great content.
As a long-term strategy, keyword optimization is critical for organic search engine traffic and boosting your visibility in Google search rankings. It is important to determine the keywords or keyword phrases you hope to rank for and then sprinkle them throughout the content on your website, including blogs and pages. This ensures that the visitors finding your website are looking for the products and services that you are offering.
You can always get in touch with the experts at Skynet Solutions for help with your online business listing, website development, social media marketing or any other marketing services you need to help make your business succeed. With our diverse range of skills and experience, we are sure to have the tools you need to make 2018 your business’ best year yet. You can fill out our contact form to get started today. You can also connect with us on Facebook, Twitter, Google+ and LinkedIn!
With the rise of social media in recent years, it is unlikely that your business will be receiving its fair share of customers online if you aren’t investing resources and time into your profiles. Even if you are a brick and mortar store, having a social media presence is one of the easiest ways to encourage followers to come into your store. If you don’t have the time or creativity to manage your own social media accounts, you may be interested in social media management services.
While many business owners think that they have the resources needed to manage their own social media accounts, many quickly find out it’s a lot more work than they had originally anticipated. However, many modern marketing and web design firms have now started working to fill this gap by offering affordable social media management services. Here are some of the benefits that can be obtained when you partner with Skynet Solutions for your social media management:
When outsourcing your social media management to a marketing firm, you can be sure that your accounts are in good hands. At Skynet Solutions, we are committed to keeping up with the most recent trends and ensuring that your content is exciting and informative to continue to drive engagement. Not only will this make followers perceive you as an expert in your industry, they will be more likely to listen to your occasional sales pitches.
Whether you like it or not, having a social media account is the equivalent of opening a 24/7 customer service line. Many modern social media managers are well-versed in conflict resolutions strategies that can de-escalate any situations that have left your customers upset or angry. When you invest in outsourced social media management, you can be sure that your customers are being taken care of while you focus on running your business.
On average, the cost of hiring a dedicated social media manager as a member of your organization is around $50k to $70k each year. However, working with a marketing firm, you are able to get these services for much cheaper without the added costs. When utilizing Skynet Solutions social media management services, you can be sure the ins and outs of social media are covered for less money.
You can always call the experts at Skynet Solutions for help with your social media management or anything else you need to help make your business succeed. With our diverse range of skills and experience, we are sure to have the tools you need to make 2018 your business’ best year yet. You can fill out our contact form to get started today. You can also connect with us on Facebook, Twitter, Google+ and LinkedIn!
For small businesses to succeed online and expand their customer base, it is important to invest the time and resources necessary to implement online marketing strategies. By analyzing industry trends that have molded 2017, small businesses can adapt their current marketing strategies to achieve success and begin modeling their marketing strategy for 2018. Here are the current top online marketing strategies for small business:
Long-term marketing strategies have taken the forefront in recent years to give small businesses the most bang for their buck. By improving the SEO for their website, they will rank higher in organic search results to drive more traffic to their website. To learn more about SEO, please visit our page dedicated Search Engine Optimization.
Chances are, no matter who your target audience is they are likely using Facebook. With over 2 billion monthly users, Facebook Advertising has become a great way for small businesses to build their audiences and engage with them. The best part is that your Facebook Advertising can be optimized for the majority of users that utilize Facebook’s mobile app.
Much like Facebook Advertising, paid search engine marketing through Google Ads and similar platforms is an affordable way to get your business in front of potential customers. The biggest benefit of using Google Ads for paid search marketing is the data it provides in the form of traffic statistics. This big data can then be used to refine your marketing to be more effective!
Though it may seem archaic these days, email marketing still provides one of the highest returns on investment for small businesses. Email marketing allows you to send sales, information or any other content to individuals that have opted into your newsletter. Aside from the minor costs associated with the email platform of your choice, this is the most cost-effective way to market your business.
You can always get in touch with the experts at Skynet Solutions for help with your online business listing, website development, social media marketing or anything else you need to help make your business succeed. With our diverse range of skills and experience, we are sure to have the tools you need to make 2018 your business’ best year yet. You can fill out our contact form to get started today. You can also connect with us on Facebook, Twitter, Google+ and LinkedIn!
No what size your business is, growth can’t be achieved without the proper nurturing that comes with spreading your message and getting your products or services in front of potential customers through marketing. Over time, a common misconception has cropped up in the business community that marketing has to be an expensive process in order to see a good return, however, this couldn’t be further from the truth. Though our Tulsa web design firm is always here to help, here are 3 inexpensive marketing practices to market your small business today!
One of the easiest ways to drive organic traffic to your blog through search engines is by providing keyword rich blogs that provide valuable information that your customers would like to share. Focus on writing content that your customers can get excited about or will find inherent value in for the biggest impact. Remember, although robots are responsible for crawling the content and indexing your website, writing for actual people will strengthen your brand substantially.
Although some social media sites have started limiting the organic reach of business pages, social media still provides an excellent free source of publicity that can’t be found anywhere else. By spending time interacting with potential customers on your branded social media pages, you can build a relationship and help strengthen your brand image. If you do feel like investing some money into social media advertising, even the smallest budget can provide great results!
As a small business owner, you likely have a Google Maps listing that helps drive local traffic to your business. However, many other free listing services can also be utilized to further expand your reach to different places potential customers may be searching online. One option for expansion is Yelp, which provides free listings that are indexed by search engines. Don’t forget to complete ALL info fields on your local profiles for the most impact.
Skynet Solutions is a Tulsa website design firm that specializes in inexpensive and effective marketing to help small business owners achieve their marketing goals. If you still need help determining the best marketing channels for your business, our Tulsa marketing firm would love to help! You can fill out our contact form to get started today. You can also connect with us on Facebook, Twitter, Google+ and LinkedIn!
You would be hard-pressed to find a website topping the search results that doesn’t have a blog incorporated into their website design. Adding a blog portion to your website, and regularly updating it with relevant content, is one of the easiest ways to help build your company reputation and enhance your user experience. Here are some of the benefits of blogging for small businesses:
If your website consists of only a few pages that contain static information, it is likely that visitors won’t have much of a reason to keep returning. For this reason alone, having a blog incorporated into your website is an absolute necessity. Blogging also provides great content to utilize in social media posts to redirect traffic to your website.
Blogging also provides small businesses the opportunity to build credibility in both their industry and with their potential customers. Regularly providing industry specific information and entertaining and groundbreaking blogs will ensure that you are a company others can trust. Establishing and nurturing this aspect of your marketing strategy can provide long-term success for your small business.
Each blog you create becomes an indexed post on your website. By focusing on utilizing targeted keywords and phrases in each blog, you are nurturing your website SEO and improving your search engine ranking. Regularly providing fresh content that falls under these guidelines is one of the easiest ways to consistently boost your SEO.
Depending on what your desired goals are, blogging provides a way for businesses to provide a viable call to action. If you want to add more people to your mailer lists, make a call to action for that. Need more sales? Encourage sales at the end of your posts. Blogging provides information that potential customers are searching for with the opportunity to encourage the conversion.
At Skynet Solutions, we understand the power incorporating a blog into your marketing strategy has. We write and post SEO ready content and blogs for our clients so they can focus on providing the best products and services possible. If you are interested in our affordable content writing services, you can fill out our contact form to get started today. You can also connect with us on Facebook, Twitter, Google+ and LinkedIn!
Skynet Solutions offers premium eCommerce support services, digital marketing, SEO implementation, custom development & graphic design.
