Month: June 2017

Social Media Strategies for Any Business

Post author By Skynet Solutions
Post date June 23, 2017
No Comments on Social Media Strategies for Any Business

Some businesses or industries seem to have a much easier time coming up with fun or exciting social media campaigns to help promote their products or engage their audiences. Even if the products you sell are average items and don’t necessarily scream excitement or fun, there are still certain strategies you can employ to succeed on social media platforms. Follow these steps to keep your social media audiences engaged and informed.

Focus on Information or Education

Not all social media posts should be goofy or fun to drive engagement. Depending on your industry, your audiences may look to you as a vital source of information for products or services that are available within your industry. In fact, most informational or educational posts will perform just as well as fun posts if your audience is right for your particular industry.

Latch on to Trends or Influencers

One easy way to gain exposure for your business is to find current trends or influencers that would work well for your particular products or services. This can be an incredibly effective strategy for getting your name out to potential customers you may not have been able to reach previously. Influencer marketing has grown in popularity in recent years and nearly every industry could benefit from this practice.

Humanize Your Business

One of the easiest ways to build customer loyalty for your business on social media is by humanizing your business. Instead of being a faceless company, try to interact with your audiences publicly without the legalese filter. It is much easier to form a bond with a company as a potential customer if you are actively responding to their concerns or questions on social media platforms.

Share Relevant Content

In a recent blog, we talked about the difference between curated content and created content. It is important to remember not all the content you post has to be original. By posting relevant information, you can establish your business as an informational hub for your industry. Just try not to promote a competitor or their products in the process.

Still Need Assistance with Social Media Management?

You can always call the experts at Skynet Solutions for help with your social media management or anything else you need to help make your business succeed. With our diverse range of skills and experience, we are sure to have the tools you need to make 2017 your business’ best year yet. You can fill out our contact form to get started today. You can also connect with us on Facebook, Twitter, Google+ and LinkedIn!

Tags digital strategy, social marketing, social media

Marketing

What is the Difference Between Content Creation and Content Curation?

Post author By Skynet Solutions
Post date June 16, 2017
No Comments on What is the Difference Between Content Creation and Content Curation?

Customer Relationship Management. Content marketing as mean of interaction between provider and customer - vector illustration

If you are managing your own social media accounts, you likely are already engaging in content creation and content curation, even if you don’t realize it. To better understand what each of these means and why it is important, it is first necessary to define the terms. Content creation is developing your own original content for social media, while content curation is utilizing relevant content from other sources that your social media audiences will be interested in or find value in.

What is a Good Balance of Each Content Type?

It would be great if we had the ability to tell you which content type should be utilized and what percentage ratios they should be used; however, no business and their audience are the same. This unique challenge for each business requires the ability to remain flexible and test your content strategies to determine the best return on investment. However, there are some helpful guidelines you can follow to ensure the best return on investment for both your business and its potential customers.

Content Creation Strategies

Content creation should involve the creation of unique social media posts, blogs that can be easily shared on social media and other visual content such as videos, infographics or relevant images. This content should always link back to your website to drive traffic and sales conversions whenever possible. It is important to not overdo it when pitching your products to customers. If you are continually trying to sell, they will likely be turned off by future content updates.

Content Curation Strategies

To successfully provide relevant curated content, a social media manager really only needs to find and share information that they find relevant to their business or the businesses audience. Depending on your business strategies, content curation can also include viral videos or memes to help boost engagement. Determining the proper content curation strategies and the frequency of posts including them takes some trial and error but will benefit your business immensely when determined.

Still Need Assistance with Content Development?

Tags content marketing, search engine optimization, search results, seo, social marketing, social media

Marketing

Creating a Digital Marketing Plan for Beginners.

Post author By Skynet Solutions
Post date June 9, 2017
No Comments on Creating a Digital Marketing Plan for Beginners.

Hand showing social networking concept made with white chalk on a blackboard

Now, more than ever, your company’s online reputation and ability to reach potential customers is important. Without a digital marketing plan in place, your company could be missing out on the many benefits available through online interaction and exposure. In order to achieve this goal, your company must first create a digital marketing plan.

Review Existing Digital Marketing Plan or Strategies

Chances are, unless you are just beginning to build your online reputation, you have invested in some form of free exposure or paid exposure in the past. Before creating a digital marketing plan, it is important to review past strategies to determine what worked and what didn’t. If is also important to take this time to determine what social media sites you should invest in as well as other online mediums that may be utilized.

Create a Digital Marketing Plan or Campaign

The digital marketing plan you create will likely be the determining factor in how successful your efforts are. Now that you know the platforms you hope to use, it is important to start determining how you will leverage these platforms. For instance, Facebook offers both organic reach opportunities as well as paid advertising options. Set your budget and determine your target markets, then prepare to implement your digital marketing plan.

Launch Your Digital Marketing Plan

Now that your digital marketing plan is finished, it is time to start implementing your strategies. Be prepared to experience some hiccups along the way but ensure you remain flexible and optimize your campaign for any possible adjustments that need to be made. There are plenty of online tools that can help make your campaign roll out more smoothly.

Examine and Optimize

When your digital marketing campaign is implemented, data will likely begin rolling in quickly. It is important to carefully examine this data to determine the effectiveness of your current efforts. If needed, this data can help determine if you should pivot or invest more heavily in strategies that are currently benefitting your company.

Still Need Help with YOUR Digital Marketing Plan?

The internet is a game changer for marketing. It’s never been easier to put your brand in front of people for little to no cost. At Skynet Solutions, we can help determine the best digital marketing strategies for your business, as well as implement them if you are uncomfortable doing it yourself. You can fill out our contact form to get started today. You can also connect with us on Facebook, Twitter, Google+ and LinkedIn!

Tags digital marketing, marketing, online marketing

Marketing

How Can Search Marketing Benefit Your Business?

Post author By Skynet Solutions
Post date June 2, 2017
No Comments on How Can Search Marketing Benefit Your Business?

Online Marketing Advertising Branding Strategy Concept

You likely have a pretty good idea about what SEO is how it can benefit your business through reading our previous blogs. Though search marketing includes SEO, it is an umbrella term that covers both SEO and SEM, or search engine marketing. This article hopes to give you a better idea of the individual aspects of search marketing and how they can benefit you.

What is SEO?

SEO, or search engine optimization, is the process of strategically adjusting your site’s content to achieve higher search rankings. Often this will include keyword research to determine what phrases and search queries you can improve upon. The goal of search engine optimization is to gain unpaid, organic traffic to your website or web page. SEO can also include the editing of HTML or other associated coding to help ensure your website is easily indexed by search engines. In recent years, mobile website functionality has become pivotal in achieving higher search rankings. Sound like too much to do on your own? Contact the experts at Skynet Solutions!

What is SEM?

Search engine marketing, unlike SEO, relies primarily on monetary transactions for website traffic and continued growth. This category includes paid search ads, paid search marketing and PPC advertising. This process provides a paid listing that allows your website to appear at the top of, or near, the search results. As a beginner, navigating the ins and outs of paid digital advertising may be a struggle. It can hard to determine who you would like to reach and the best way to do implement your marketing strategies. Fortunately, the experts at Skynet Solutions are here to help! Let us take care of the heavy lifting while you focus on your business.

Why Skynet Solutions for Search Marketing?

The internet is a game changer for marketing. It’s never been easier to put your brand in front of people for little to no cost. At Skynet Solutions, the internet is our domain. We are well versed in the various avenues of marketing online. You can fill out our contact form to get started today. You can also connect with us on Facebook, Twitter, Google+ and LinkedIn!

Tags Pay Per Click, search engine optimization, search results, searchrank

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