When you are using apps on your cell phone, the most annoying thing you can encounter is pop-up ads occurring at the most inopportune times. Recently, nearly 440 million Android users had downloaded apps that showed aggressive advertising that would occur outside of apps. The common thread found in the over 238 applications that were affected seems to be an advertising plugin called the BeiTaPlugin.
After working in the area of food allergies, Doug Kaufmann quickly became interested in the idea that fungus has a direct correlation with a wide variety of common diseases. As the author of 9 books on the subject of fungus and its impact on health, Kaufmann’s popular TV show Know the Cause explores the impact of pathogenic fungi and the clinical effects it can have on the body. After starting his local media career in the 1980s on a local radio show in Dallas, TX, the Know the Cause website has become a worldwide hub for anyone interested in following an anti-fungal lifestyle.
In addition to weekly shows that can be viewed across a wide variety of platforms, including satellite television, Kaufmann has also developed his own anti-fungal diet plan. Consisting of two different phases, the goal of the Kaufmann Diet is to starve pathogenic fungi and yeasts within the body to improve overall health. In an effort to modernize its website and provide a better user experience, Skynet Solutions was recently honored to design and build a brand new website design for Know the Cause.
For this project, Skynet Solutions was responsible for transferring their website to the WordPress platform to improve security and functionality. To ensure secure and reliable transactions for the variety of books sold through Know the Cause, Skynet Solutions implemented modern eCommerce solutions that both improve and simplify the online ordering process. To further meet the needs of Know the Cause, Skynet Solutions enhanced the website SEO with the implementation of strategic keywords and schema data to make the webpages easily indexed by search engines, while also formatting older posts to meet modern guidelines.
Because Know the Cause was already so well-known for its anti-fungal message, it was important for Skynet Solutions to work closely with both Doug Kaufmann and his team to ensure a consistent message was carried over into the new website while also modernizing the design. In addition to these needs, the web development team was responsible for integrating a new eCommerce store to sell the published books that Doug Kaufmann has released as well as sponsored products that may be featured on the live show. With this functionality, Know the Cause now can access their sales data from one centralized location through the backend of their website instead of maintaining a separate eCommerce store.
In addition to these previous services, Skynet Solutions continues to provide social media management, website maintenance services, email campaign management and eCommerce support services. By functioning as a “one-stop-shop” for all of their marketing needs, Skynet Solutions continues to help Know the Cause reach new audiences and further improve their web traffic and sale while also providing customer service support and website maintenance to improve security and functionality.
To learn more about Know the Cause we encourage you to visit their new website. As a leading provider of digital marketing and eCommerce support services in the Tulsa area, Skynet Solutions proudly partners with Know the Cause to provide marketing services to help further solidify their online presence and maintain a high-traffic online bookstore. If you are ready to get started, we look forward to hearing from you and helping determine the best solution to achieve your goals. Contact us today to learn what is possible!
Launching your new website is just the beginning. Even if you already had a successful online presence before. No matter what your overall goals may be, the marketing team at Skynet Solutions is here to ensure that you have the support needed to make the most impact through proven eCommerce support and unmatched marketing service. Each website we create stands out in their ease of maintenance and navigation, making them an overall positive, simple and engaging experience for users to navigate.
If you are ready to invest in making your website the best it can be, our sales team is waiting to hear from you. With a wide variety of services, we can help create the perfect customized plan to meet the individual goals of your business. We encourage you to learn more about our services or contact us today to get started. Let’s grow together!
In the early days of the internet, building a website for your business was much harder than it is with modern tools and template based website designs. Before everyone had these capabilities, the most useful tool for reaching new customers online was a standard email address. While this technology has been around for a long time, there are many reasons why email marketing is still effective in 2019. In this article, we will look at some of the reasons that you should be investing your time and resources into email marketing.
Negative reviews can drastically impact the way your business is perceived online. Because maps listings are often the first thing potential customers see when searching for the services or products you provide, solidifying your reputation online is important for continued success. While you may get the urge to argue on behalf of your business, this isn’t the best approach and can do more harm than good. If you have received negative reviews online, here are some of the considerations you should keep in mind when replying to them.
As a business, you likely strive to ensure you are cracking the first page of the search engine rankings and, more importantly, obtaining that coveted first position. Not only does this position assist with lead generation, but it also provides a large amount of website traffic that can help expose your business to new customers. But with the evolution of paid advertising and social media, does search ranking really matter anymore? Let’s take a look at the evidence.
If you have ever attempted to load a website, grew impatient and left before it finished, you aren’t alone. Having a slow website can cause a lot of problems that you may not be aware are happening if you aren’t actively monitoring your website performance. In this article, we will examine why your website speed is important and why you should ensure your website visitors aren’t being left in the dust.
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