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Tag: search engine optimization

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Marketing

3 Ways to Increase Your Visibility Online

Every business owner or webmaster wants their website to get more traffic. Unfortunately, unless you are proactively providing fresh content for your visitors and increasing your visibility online, you are unlikely to see much growth. To increase your visibility online and, in turn, bring more visitors to your website, try these 3 strategies.

Blogging

If your business website is like most others, you likely don’t update the main content of your web pages often. If the content on your site doesn’t change constantly, what incentive do your visitors have to keep coming back? To remedy this problem, many websites will consistently update a blog to add new pages to their website weekly and provide fresh, new content for their visitors.

Social Media

Investing in your social media accounts is critical to the success of your business online. No matter who your target audiences are, they likely spend a good portion of the day connected to their social media accounts through their smartphone or personal computer. Leverage your weekly blogs, sales or other relevant information to funnel your social media audiences to your website, just make sure they have a continued reason to stay and browse by providing great content.

Keyword Optimization

As a long-term strategy, keyword optimization is critical for organic search engine traffic and boosting your visibility in Google search rankings. It is important to determine the keywords or keyword phrases you hope to rank for and then sprinkle them throughout the content on your website, including blogs and pages. This ensures that the visitors finding your website are looking for the products and services that you are offering.

Still Need Assistance with Online Marketing Strategies?

You can always get in touch with the experts at Skynet Solutions for help with your online business listing, website development, social media marketing or any other marketing services you need to help make your business succeed. With our diverse range of skills and experience, we are sure to have the tools you need to make 2018 your business’ best year yet. You can fill out our contact form to get started today. You can also connect with us on Facebook, Twitter, Google+ and LinkedIn!

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Marketing

Successful Tulsa Website Design Requires SEO

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While having a great website design may seem like the perfect way to draw visitors to your website, they likely won’t be able to organically find it without implementing tried and true SEO strategies. As a Tulsa website design provider and digital marketing firm, Skynet Solutions has done our fair share of website redesigns for clients that just weren’t seeing the traffic they expected. However, this problem can often be traced back to a few simple oversights during their web design process. Without the proper care, your website can easily fall in search rankings where no one is able to see it. A well-rounded SEO plan during a website design or redesign can help ensure the continued success of your business as an online entity. Following these steps can help start your website’s journey into search engine optimization:

Keyword Research

You’ve likely heard the phrase “Content is King” at some point throughout your growth as a business online. While the phrase has been around for a long time, the relevance of this statement still rings true for marketers helping businesses succeed online. To provide the content needed to bring traffic to your website, you need to know what they are searching for and how they are searching for it. This can easily be achieved by investing in keyword research. While there are many tools and tricks that can help expedite the process, determining the correct keywords for your business can be difficult without experience. For this reason, many small business owners will outsource their content writing to marketing firms or Tulsa website design providers.

Content Strategies

Once your web design is determined, it is important to begin working on the content for your website and implementing the keywords and search phrases that you are hoping to rank for. It is important to have a balance of how often you are using keywords and search phrases because Google will penalize search rankings for any website suspected of keyword stuffing. Remember, you aren’t just writing for robots that crawl your page, you need to have content that is readable and provides value for your website’s visitors.

Skynet Solutions is the Best Tulsa Website Design Provider

Skynet Solutions is committed to providing the best web design services for Tulsa and all of Oklahoma. If you are ready to expand your web presence, redesign your existing website or enhance your digital marketing, we are here to help. You can fill out our contact form to get started today. You can also connect with us on Facebook, Twitter, Google+ and LinkedIn!

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Marketing

Inexpensive Ways To Market Your Small Business

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No what size your business is, growth can’t be achieved without the proper nurturing that comes with spreading your message and getting your products or services in front of potential customers through marketing. Over time, a common misconception has cropped up in the business community that marketing has to be an expensive process in order to see a good return, however, this couldn’t be further from the truth. Though our Tulsa web design firm is always here to help, here are 3 inexpensive marketing practices to market your small business today!

Build Your Blog

One of the easiest ways to drive organic traffic to your blog through search engines is by providing keyword rich blogs that provide valuable information that your customers would like to share. Focus on writing content that your customers can get excited about or will find inherent value in for the biggest impact. Remember, although robots are responsible for crawling the content and indexing your website, writing for actual people will strengthen your brand substantially.

Social Media Interaction

Although some social media sites have started limiting the organic reach of business pages, social media still provides an excellent free source of publicity that can’t be found anywhere else. By spending time interacting with potential customers on your branded social media pages, you can build a relationship and help strengthen your brand image. If you do feel like investing some money into social media advertising, even the smallest budget can provide great results!

Expand Local Profiles

As a small business owner, you likely have a Google Maps listing that helps drive local traffic to your business. However, many other free listing services can also be utilized to further expand your reach to different places potential customers may be searching online. One option for expansion is Yelp, which provides free listings that are indexed by search engines. Don’t forget to complete ALL info fields on your local profiles for the most impact.

Still Need Help with Inexpensive Marketing?

Skynet Solutions is a Tulsa website design firm that specializes in inexpensive and effective marketing to help small business owners achieve their marketing goals. If you still need help determining the best marketing channels for your business, our Tulsa marketing firm would love to help! You can fill out our contact form to get started today. You can also connect with us on Facebook, Twitter, Google+ and LinkedIn!

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Marketing

Is Your Website Making This Common Mistake?

In recent years, there has been a growing trend among small business owners. Many hold a common belief that once their website is published, nothing else is required to skyrocket to the top of Google search engine rankings and increase their profits. Unfortunately, publishing your website is just the start of building your online reputation and requires the appropriate nurturing to ensure your place in the digital world.

One of the biggest mistakes webmasters make is neglecting their new website and not giving it the appropriate attention it needs to thrive and grow. For instance, if you had already been to a website and no new content was added, what incentive would you have to return? Not only is this a problem from a consumer perspective, Google ranking relies heavily on content updates to determine how visible your website should be.

Writing Content for SEO

One of the easiest ways to provide free new content to your website is by adding a blog. With modern content management systems like WordPress, continually providing exciting and relevant content your website has never been easier. Not only will consumers have a reason to keep coming back to your website, Google will index your new pages as easily searchable data based on keywords or phrases you put into that content. To combat this problem, a new blog should be added to your website at least once a week with relevant terms you are hoping to rank for. It is also important to update any existing content on your website that is below 300 words per page and not utilizing the keywords or keyword phrases you hope to rank. It is important, however, to ensure the keywords are utilized properly and not just stuffed improperly to ensure you aren’t penalized by Google’s page crawlers.

Still Need Help With Content Writing?

If you need any help keeping up with your blogging requirements or updating your existing content, call the content creation experts at Skynet Solutions. We can write interesting, fresh content for any industry or business, as well as handling your social media and other Broken Arrow marketing needs. You can fill out our contact form to get started today. You can also connect with us on Facebook, Twitter, Google+ and LinkedIn!

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Marketing

What is the Difference Between Content Creation and Content Curation?

Customer Relationship Management. Content marketing as mean of interaction between provider and customer - vector illustration

If you are managing your own social media accounts, you likely are already engaging in content creation and content curation, even if you don’t realize it. To better understand what each of these means and why it is important, it is first necessary to define the terms. Content creation is developing your own original content for social media, while content curation is utilizing relevant content from other sources that your social media audiences will be interested in or find value in.

What is a Good Balance of Each Content Type?

It would be great if we had the ability to tell you which content type should be utilized and what percentage ratios they should be used; however, no business and their audience are the same. This unique challenge for each business requires the ability to remain flexible and test your content strategies to determine the best return on investment. However, there are some helpful guidelines you can follow to ensure the best return on investment for both your business and its potential customers.

Content Creation Strategies

Content creation should involve the creation of unique social media posts, blogs that can be easily shared on social media and other visual content such as videos, infographics or relevant images. This content should always link back to your website to drive traffic and sales conversions whenever possible. It is important to not overdo it when pitching your products to customers. If you are continually trying to sell, they will likely be turned off by future content updates.

Content Curation Strategies

To successfully provide relevant curated content, a social media manager really only needs to find and share information that they find relevant to their business or the businesses audience. Depending on your business strategies, content curation can also include viral videos or memes to help boost engagement. Determining the proper content curation strategies and the frequency of posts including them takes some trial and error but will benefit your business immensely when determined.

Still Need Assistance with Content Development?

You can always call the experts at Skynet Solutions for help with your social media management or anything else you need to help make your business succeed. With our diverse range of skills and experience, we are sure to have the tools you need to make 2017 your business’ best year yet. You can fill out our contact form to get started today. You can also connect with us on Facebook, Twitter, Google+ and LinkedIn!

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Marketing

How Can Search Marketing Benefit Your Business?

Online Marketing Advertising Branding Strategy Concept

You likely have a pretty good idea about what SEO is how it can benefit your business through reading our previous blogs. Though search marketing includes SEO, it is an umbrella term that covers both SEO and SEM, or search engine marketing. This article hopes to give you a better idea of the individual aspects of search marketing and how they can benefit you.

What is SEO?

SEO, or search engine optimization, is the process of strategically adjusting your site’s content to achieve higher search rankings. Often this will include keyword research to determine what phrases and search queries you can improve upon. The goal of search engine optimization is to gain unpaid, organic traffic to your website or web page. SEO can also include the editing of HTML or other associated coding to help ensure your website is easily indexed by search engines. In recent years, mobile website functionality has become pivotal in achieving higher search rankings. Sound like too much to do on your own? Contact the experts at Skynet Solutions!

What is SEM?

Search engine marketing, unlike SEO, relies primarily on monetary transactions for website traffic and continued growth. This category includes paid search ads, paid search marketing and PPC advertising. This process provides a paid listing that allows your website to appear at the top of, or near, the search results. As a beginner, navigating the ins and outs of paid digital advertising may be a struggle. It can hard to determine who you would like to reach and the best way to do implement your marketing strategies. Fortunately, the experts at Skynet Solutions are here to help! Let us take care of the heavy lifting while you focus on your business.

Why Skynet Solutions for Search Marketing?

The internet is a game changer for marketing. It’s never been easier to put your brand in front of people for little to no cost. At Skynet Solutions, the internet is our domain. We are well versed in the various avenues of marketing online. You can fill out our contact form to get started today. You can also connect with us on Facebook, Twitter, Google+ and LinkedIn!

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