Skynet Solutions Logo

Month: November 2016

Categories
Marketing

Methods Used to Increase Website Traffic

White Button with Web Traffic on Computer Keyboard. Internet Concept.

If asked, most business owners would likely say they wish they had more website traffic. Website traffic can often directly translate to sales, increasing the revenue stream experienced by a business. These proven methods can help increase website traffic.

Advertising

Perhaps the most obvious method of increasing website traffic is engaging in paid search results. Paid advertising functions to build your brand and increase the amount of people that are being exposed to your site throughout the advertising process. To effectively increase sales, keywords should be scrutinized to have the biggest impact.

Social Media

Social media channels are undoubtedly the most effective free method of driving website traffic. Perhaps the most common way of doing this is to promote your content and services through your social media account with links that return to your website. Blog articles should contain an excerpt that will entice readers to follow the link to obtain more content.

Mobile Optimization

Recent studies have shown that nearly 56% of all web traffic to the leading US websites originates from a mobile phone. Smartphones now allow constant connectivity to the internet, meaning customers can find your business at any time. This is especially important for e-commerce sites to allow impulse buying without taking the time to find a computer.

Email Marketing

All businesses should have an email marketing list that is regularly being added to and updated. Email marketing allows customers who are already interested in products or information you offer to know when new content or products have been added to your website. Don’t be afraid to tastefully send emails to let members know this content is available.

You can always call the experts at Skynet Solutions for help with your business listing, website development, marketing or anything else you need to help make your business succeed. With our diverse range of skills and experience, we are sure to have the tools you need to make 2017 your business’s best year yet. You can fill out our contact form to get started today. You can also connect with us on Facebook, Twitter, Google+ and LinkedIn!

Categories
Marketing

The Benefits of Social Media Marketing

Social media collage with icons background. Vector illustration

It’s no secret that social media marketing is one of the best steps businesses can take to further their business goals. With over 1.71 billion monthly active users, Facebook has become the go to social media network for businesses of all sizes. With the addition of social media in your marketing plan, several major benefits can be achieved.

Content Syndication

Social media profiles function as an easy accessible content distribution channel for businesses that they may have not had previously. Content syndication across social media platforms can help build brand recognition and introduce potential new customers to your brand or products. When a user shares content previously posted by your business, even more individuals will be introduced to your business, encouraging further growth.

Company Humanization

Social media marketing allows businesses to connect with their customers on a human level, creating a bond that otherwise would not have been possible on such a massive scale. This connection can help build brand loyalty and result in sales conversions that might never have been available. By building your social media networks you will be consistently improving your conversion rates.

Cost-Effective Marketing

Paid advertising through Facebook or Twitter is affordable to any business large or small. By determining your budget and gradually increasing it with more product demand, social media advertising couldn’t be easier or more effective. Some social media marketing efforts can even be done at no-cost for business owners if they invest the time necessary for growth.

You can always call the experts at Skynet Solutions for help with your business listing, website development, marketing or anything else you need to help make your business succeed. With our diverse range of skills and experience, we are sure to have the tools you need to make 2016 your business’s best year yet. You can fill out our contact form to get started today. You can also connect with us on Facebook, Twitter, Google+ and LinkedIn!

Categories
Marketing

Growing Your Email Marketing Lists

E-Mail Marketing Concept

Studies have shown that email marketing lists are outdated by 22.5% every year. This is mostly due to the transition of email addresses being used or the use of a junk email when signing up for certain lists to receive a bonus. It is important for marketers to consistently update their email marketing lists to keep marketing efforts from becoming ineffective.

Promote Sign-Up Links

If you have a newsletter, the easiest way to build your email marketing lists is to promote your newsletter sign up links whenever possible. Most often, this can be seen within the closing tag of a blog. By promoting your sign-up link as an incentive to receive new content that consumers find beneficial, they are more likely to opt in.

Promote on Social Media

Facebook recently allowed business pages to include call to action buttons. Perhaps the most beneficial way to use these call to action buttons is to add the option to sign-up for a newsletter list. If your Facebook already has high engagement levels and followers, this can be a quick way to add leads to your email marketing lists.

Incentivize Newsletter Sign-Ups

If your company can give away something of value, use it to help build your email marketing lists. Giveaways could be as simple as how-to guides, free samples or a free consultation. The easiest way to leverage this is to require a newsletter sign-up to unlock special content or receive something free.

You can always call the experts at Skynet Solutions for help with your business listing, website development, marketing or anything else you need to help make your business succeed. With our diverse range of skills and experience, we are sure to have the tools you need to make 2016 your business’s best year yet. You can fill out our contact form to get started today. You can also connect with us on Facebook, Twitter, Google+ and LinkedIn!

Categories
Marketing

Improving Search Ranking with Google+

Google My Business

You’ve created a Google My Business page and are ready to start promoting your business to gain higher favor in search rankings. For a small to medium sized business, appearing in Google’s local results can be an important way to gain new customers that previously may not have known about your business. Luckily, the implementation of Google+ and the various tools and resources associated with the platform have made promoting your business easier than it ever has been!

Over time, Google+ has gotten a bad reputation in the social media world. The inherent value obtained from creating an account for your business lies in search engine ranking, not necessarily engagement analytics. However, when a business receives a review on their Google listing it can directly impact the likelihood of customers to choose one business over another.

One of the biggest perks of utilizing Google+ for your business is the ability to gain immediate indexing. This can be important for businesses who may not have their own website SEO up to par. When content is posted onto a Google+ page, it can easily rank in Google results even if your website isn’t! Google+ also provides businesses with a wide variety of marketing tools to better connect with their customers. These resources include Communities, Hangouts, YouTube and Google Maps. When all of these resources are utilized in conjunction with one another, immediate value can be obtained.

If you are struggling to get your business seen, Skynet Solutions can help you use cutting edge SEO practices to ensure the best possible Search Engine Ranking. Though no ranking can be guaranteed, we can help put you in the position to be seen and begin your journey to better search rankings. You can fill out our contact form to get started today. You can also connect with us on Facebook, Twitter, Google+ and LinkedIn!

Categories
Digital Marketing News Support

Wix.com Security Flaw Exposed

Wix.Com Security Flaw Exposed

As the popularity of free drag-and-drop websites become more prevalent, the inherent dangers associated with them becomes more apparent. It was recently discovered the Wix platform, which boasts over 87 million users, was vulnerable to an XSS bug. Using this bug administrator accounts became vulnerable, potentially giving full control of the website to attackers.

Continue reading “Wix.com Security Flaw Exposed”
Categories
Marketing

Promoting a Blog with RSS Feeds

cloud of words or tags related to web design on a vintage slate blackboard with a chalk and cup of coffee

An RSS feed, or Really Simple Syndication feed, is a web-based news feed to ensure website subscribers are able to find new information as soon as possible. Typically, once an individual user has subscribed any new information added to the blog will be presented to the RSS feed subscriber. Depending on the RSS feed used, full text may be shown or just a summary.

RSS Autodiscovery

RSS autodiscovery is precisely what it sounds like. When this feature is added to the coding of an RSS feed, aggregators and browsers will be able to find content from the RSS feed and distribute it accordingly. Focusing on keywords and keeping content original will further enhance the visibility of your RSS feed.

FeedBurner Promotion

Launched in 2004, FeedBurner is a powerful feed management tool currently owned by Google. This unique tool gives a webmaster traffic analytics and access to an optional advertising system. Perhaps the most valuable service, FeedBurner allows users to track feed subscriptions.

Flipboard Integration

Cellphone users are undoubtedly familiar with the functionality of Flipboard as a news delivery service. When a user adds a complete RSS URL into the search functionality through the service, it will automatically be added to the Flipboard database. This can also be done through services such as dlvr.it.

Utilize RSS Directories

RSS directories function as a repository for RSS feeds. With nearly 400 directories and RSS search engines available, there are many opportunities to get your blog in front of potential customers or readers to further your reach. Many sites have compiled the available directories into an easily navigated directory.

If you are struggling with your social media content and outreach strategies, Skynet Solutions can help you succeed in this growing medium. You can fill out our contact form to get started today. You can also connect with us on Facebook, Twitter, Google+ and LinkedIn!

Skynet Solutions offers premium eCommerce support services, digital marketing, SEO implementation, custom development & graphic design.

Services

Support

Additional