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Marketing

Why Should Businesses Invest In Social Media Management Services?

With the rise of social media in recent years, it is unlikely that your business will be receiving its fair share of customers online if you aren’t investing resources and time into your profiles. Even if you are a brick and mortar store, having a social media presence is one of the easiest ways to encourage followers to come into your store. If you don’t have the time or creativity to manage your own social media accounts, you may be interested in social media management services.

While many business owners think that they have the resources needed to manage their own social media accounts, many quickly find out it’s a lot more work than they had originally anticipated. However, many modern marketing and web design firms have now started working to fill this gap by offering affordable social media management services. Here are some of the benefits that can be obtained when you partner with Skynet Solutions for your social media management:

Utilization of Proven Methods

When outsourcing your social media management to a marketing firm, you can be sure that your accounts are in good hands. At Skynet Solutions, we are committed to keeping up with the most recent trends and ensuring that your content is exciting and informative to continue to drive engagement. Not only will this make followers perceive you as an expert in your industry, they will be more likely to listen to your occasional sales pitches.

Continuous Customer Service

Whether you like it or not, having a social media account is the equivalent of opening a 24/7 customer service line. Many modern social media managers are well-versed in conflict resolutions strategies that can de-escalate any situations that have left your customers upset or angry. When you invest in outsourced social media management, you can be sure that your customers are being taken care of while you focus on running your business.

Affordability of Services

On average, the cost of hiring a dedicated social media manager as a member of your organization is around $50k to $70k each year. However, working with a marketing firm, you are able to get these services for much cheaper without the added costs. When utilizing Skynet Solutions social media management services, you can be sure the ins and outs of social media are covered for less money.

You can always call the experts at Skynet Solutions for help with your social media management or anything else you need to help make your business succeed. With our diverse range of skills and experience, we are sure to have the tools you need to make 2018 your business’ best year yet. You can fill out our contact form to get started today. You can also connect with us on FacebookTwitterGoogle+ and LinkedIn!

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Marketing

Online Marketing Strategies for Small Business

For small businesses to succeed online and expand their customer base, it is important to invest the time and resources necessary to implement online marketing strategies. By analyzing industry trends that have molded 2017, small businesses can adapt their current marketing strategies to achieve success and begin modeling their marketing strategy for 2018. Here are the current top online marketing strategies for small business:

Search Engine Optimization

Long-term marketing strategies have taken the forefront in recent years to give small businesses the most bang for their buck. By improving the SEO for their website, they will rank higher in organic search results to drive more traffic to their website. To learn more about SEO, please visit our page dedicated Search Engine Optimization.

Facebook Advertising

Chances are, no matter who your target audience is they are likely using Facebook. With over 2 billion monthly users, Facebook Advertising has become a great way for small businesses to build their audiences and engage with them. The best part is that your Facebook Advertising can be optimized for the majority of users that utilize Facebook’s mobile app.

Paid Search Marketing

Much like Facebook Advertising, paid search engine marketing through Google Ads and similar platforms is an affordable way to get your business in front of potential customers. The biggest benefit of using Google Ads for paid search marketing is the data it provides in the form of traffic statistics. This big data can then be used to refine your marketing to be more effective!

Email Marketing

Though it may seem archaic these days, email marketing still provides one of the highest returns on investment for small businesses. Email marketing allows you to send sales, information or any other content to individuals that have opted into your newsletter. Aside from the minor costs associated with the email platform of your choice, this is the most cost-effective way to market your business.

Still Need Assistance with Online Marketing Strategies?

You can always get in touch with the experts at Skynet Solutions for help with your online business listing, website development, social media marketing or anything else you need to help make your business succeed. With our diverse range of skills and experience, we are sure to have the tools you need to make 2018 your business’ best year yet. You can fill out our contact form to get started today. You can also connect with us on FacebookTwitterGoogle+ and LinkedIn!

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Marketing

Build Social Media Engagement With Video

It’s safe to say that video has solidified itself as one of the dominant mediums on social media in recent years. In fact, nearly 5 billion videos are viewed daily on YouTube while 100 million hours of video are viewed on Facebook alone each day. This rise in popularity has left many marketers, and the businesses they serve, wondering how they can get their share of the viewership to build their social media engagement and increase conversions. Video is a much more digestible medium than text because it can be absorbed with little effort while complex ideas can be displayed in detail. This makes it perfect for a wide range of uses including entertainment videos, promotional videos, informational videos, how-to videos and much more. However, there are some considerations that should be taken into account when filming your video.

What is a Good Video Length for Social Media?

The length of the vide you share may have a direct impact on how well it is perceived by your audiences. In most cases, the best way to build social media engagement with video is to keep your video no longer than 1 minute and 30 seconds. This provides a quick experience that can stir conversation and detract from the continuing, infinite wall provided by Facebook that will encourage users to keep scrolling.

Videos Should Provide Value or Entertainment.

There are many different strategies that can be used to make your video successful on social media. However, it is recommended that you make your videos “episodic” to keep bringing your audience back for more. For even greater exposure, your video should be shared across multiple social media platforms and video platforms that link back to your website for added conversion support.

You Don’t Need Expensive Equipment for Video!

Some of the most shared videos on the internet were filmed with a smartphone. While you could invest tons of money into getting professional equipment, most businesses and individuals have found success using nothing more than their cell phone camera. If it’s not a spur of the moment video or live video, editing will often provide a higher-quality video.

Still Need Help Building Social Media Engagement?

If you are struggling with your social media content and outreach strategies, Skynet Solutions can help you succeed in this growing medium. Take control of your social media engagement to easily solidify your place in the social media realm! You can fill out our contact form to get started today. You can also connect with us on FacebookTwitterGoogle+ and LinkedIn!

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Marketing

How Important is Content in Tulsa Web Design?

If you have worked with a web designer before, you likely have heard the phrase “Content is King.” at least once. While having a easy to navigate and attractive website design is important, the content that is found on your website will ultimately determine whether or not a visitor to your website results in a conversion. For this reason, we will explore the importance of the content services that Skynet Solutions provides with Tulsa web design services.

Before we delve into how web content can benefit your new website design, it is important to understand what web content is. At its most basic level, web content can be broken into two distinct categories, text and other media. While having great images and video on your website is great for engagement, we will be focusing primarily on text based content and its role in search engine optimization.

Content Role in SEO

In our experience with Tulsa website redesigns, we often find that the client’s previous web designer invested all of their time into creating a great UI, but then filled the website with generic content with no real SEO value. This can mean that the hard earned money spent designing the perfect website is lost as your website falls in search engine ranking. To combat this problem, Skynet Solutions creates quality content written for the web with our Tulsa web design services to improve your search engine rankings.

To achieve this, Skynet Solutions performs extensive keyword research and creates your content to tastefully and effectively utilize the most effective keywords and keyword phrases to help improve your SEO. This delicate process is designed to ensure that your website content is informative and valuable to visitors of your website, while also appealing to the requirements looked for by Google bots that scan your website. For continued content updates, Skynet Solutions also offers SEO ready blogging services.

Why Skynet Solutions for Content Writing?

No matter what content writing services you need, we are ready to share our expertise with you. At Skynet Solutions, we know how to find the right keywords and tone for your written message to make the greatest impact. You can fill out our contact form to get started today. You can also connect with us on FacebookTwitterGoogle+ and LinkedIn!

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Marketing

Successful Tulsa Website Design Requires SEO

While having a great website design may seem like the perfect way to draw visitors to your website, they likely won’t be able to organically find it without implementing tried and true SEO strategies. As a Tulsa website design provider and digital marketing firm, Skynet Solutions has done our fair share of website redesigns for clients that just weren’t seeing the traffic they expected. However, this problem can often be traced back to a few simple oversights during their web design process. Without the proper care, your website can easily fall in search rankings where no one is able to see it. A well-rounded SEO plan during a website design or redesign can help ensure the continued success of your business as an online entity. Following these steps can help start your website’s journey into search engine optimization:

Keyword Research

You’ve likely heard the phrase “Content is King” at some point throughout your growth as a business online. While the phrase has been around for a long time, the relevance of this statement still rings true for marketers helping businesses succeed online. To provide the content needed to bring traffic to your website, you need to know what they are searching for and how they are searching for it. This can easily be achieved by investing in keyword research. While there are many tools and tricks that can help expedite the process, determining the correct keywords for your business can be difficult without experience. For this reason, many small business owners will outsource their content writing to marketing firms or Tulsa website design providers.

Content Strategies

Once your web design is determined, it is important to begin working on the content for your website and implementing the keywords and search phrases that you are hoping to rank for. It is important to have a balance of how often you are using keywords and search phrases because Google will penalize search rankings for any website suspected of keyword stuffing. Remember, you aren’t just writing for robots that crawl your page, you need to have content that is readable and provides value for your website’s visitors.

Skynet Solutions is the Best Tulsa Website Design Provider

Skynet Solutions is committed to providing the best web design services for Tulsa and all of Oklahoma. If you are ready to expand your web presence, redesign your existing website or enhance your digital marketing, we are here to help. You can fill out our contact form to get started today. You can also connect with us on FacebookTwitterGoogle+ and LinkedIn!

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Marketing

Skynet Solutions Provides Tulsa Website Design Services

If you don’t have a web presence or official website, you likely are missing out on potential customers and revenue that your active competitors are gaining. Whether you are aware of it or not, having a website is critical for the success of modern businesses, even if they don’t sell products online. To help you achieve your business goals, Skynet Solutions provides Tulsa website design services. At Skynet Solutions, we understand that there is more to a website than flashy graphics and pretty pictures. We work hard to ensure that your website is not only attractive but has easy navigation features, complete functionality and modern ADA compliance needs. Some qualities of a Skynet Solutions’ Tulsa website design services include:

Easy Updating

To assist in your marketing goals, it is important to consistently provide relevant content, primarily through the use of a blog. With the modern advancement in web content management systems, like WordPress, adding new content to your website and updating existing content to meet SEO standards has never been easier.

Easy Navigation

To ensure your customers and potential customers have an enjoyable experience interacting with your website, Skynet Solutions focuses on easy navigation features with each Tulsa website design we provide. This ensures that even beginners can find the information or products they need from your website.

Modern Design

No matter what requirements you have for your personal or business website, the experts at Skynet Solutions can likely provide website design services to meet your needs. Our design team can create a retro website design, modern website design or anything in between to give you the exact website you want. There’s no limit to what we can do for your web presence. From simple promotional sites to vast and powerful e-commerce stores, we have valuable experience designing and constructing online business tools that will allow your company to thrive.

Why Skynet Solutions for Tulsa Website Design?

Skynet Solutions is committed to providing the best web design services for Tulsa and all of Oklahoma. If you are ready to expand your web presence, redesign your existing website or enhance your digital marketing, we are here to help. You can fill out our contact form to get started today. You can also connect with us on FacebookTwitterGoogle+ and LinkedIn!