If you had a digital marketing strategy that didn’t work quite like you had hoped last year, you are likely looking for ways to improve your success this year. Creating a digital marketing plan, executing it and adjusting your strategies when needed is critical for obtaining the desired outcome. If you need online marketing help, try focusing on these 4 steps to get started.
With the availability of internet flourishing worldwide these days, online shopping has taken on a new importance. According to the most recent statistics, eCommerce is growing 23% each year; however, 46% of American small businesses do not have a website that accommodates online shopping. If you are looking to boost your sales, here are some of the ways investing in an eCommerce website can help you achieve your goals.
While it’s hard to keep a brick and mortar store open 24 hours a day, selling your products through an eCommerce website ensures you are always open for business. No matter what your ideal customer’s schedule is, they will always be able to purchase your products online. This can also significantly cut down on overhead costs associated with opening a new retail location.
Unlike a local business, having your products online makes you discoverable by customers worldwide if you decide the shipping costs are worth it. If you have a product that the market is actively looking for but can’t find anywhere else, being at the forefront with the ability for your customers to purchase online is crucial. Don’t miss out on the potential sales you could be missing if you aren’t online!
Digital marketing allows business owners insights about their customers that might not otherwise be available to them. By having access to these analytics, you will be able to refine your marketing strategy to further boost sales through your eCommerce website. This means you create a lasting connection with customers that keeps your brand fresh and exciting.
Skynet Solutions is committed to providing the best web design services for Tulsa and all of Oklahoma. If you are ready to expand your web presence, redesign your existing website or enhance your digital marketing, we are here to help. You can fill out our contact form to get started today. You can also connect with us on Facebook, Twitter, Google+ and LinkedIn!
While managing your own social media accounts is a great way to connect with your audiences and determine their wants and needs, most small business owners don’t have the time needed to invest in them. If you have found yourself in this situation, it may be time to outsource social media management. However, there are typically 3 routes you can take as a business owner.
Unlike a brick and mortar store, your website is open 24 hours a day to sell your products or give potential customers information about the products or services you offer. However, if you aren’t receiving the right amount of traffic to your website, you likely aren’t getting the value out of it that you could. If you are looking for ways to drive website traffic, try implementing these 3 effective and tested methods.
If you aren’t currently using email marketing for your small business, you likely are missing out on the great benefits that can be obtained. However, if you are investing in email marketing, you might be surprised to learn just how many ways it can be utilized in your marketing campaigns aside from standard newsletters. If you are looking for a little inspiration or are looking for new ways to reach customers, try these 3 effective ways to use automated email marketing.
As a small business owner, you are likely too busy running your company and keeping your customers happy to invest the necessary time needed in digital marketing to help your business grow. If you are reading this article, it’s likely that you have considered outsourcing your digital marketing but may be curious about why you would want to.
Skynet Solutions offers premium eCommerce support services, digital marketing, SEO implementation, custom development & graphic design.
