Tag: search engine optimization

Skynet Solutions Helps Eufaula Cove Marina Set Sail

Post author By Skynet Solutions
Post date May 31, 2016
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Just in time for summer, Skynet Solutions helped Eufaula Cove Marina, one of Oklahoma’s best summer spots, launch a new and improved website. The new website, which is also hosted by Skynet Solutions, features new design and graphics to give it a cleaner look, a redesigned backend to make it easier for employees to use and customers to navigate and fresh content to provide all the relevant information for Marina visitors. Our content team also wrote an introductory, welcome blog post for the blog page on their site, to help Eufaula Cove Marina get their blogging efforts off the ground. Blogging is an overlook and often underutilized marketing resource for many small businesses that has many benefits. It gives you a free opportunity to promote your business, your products or services and any ongoing promotions or specials on your site and social media (we know how paid advertising can add up). It also gives you another chance to show your business’ personality and humanize your brand, which is important because people are more likely to use services or buy goods from a business they feel they have a personal connection with. Most importantly, however, blogging gives you a chance to regularly produce new website content. This is important because the more quality content you have on your site and the more often it is refreshed, the higher your website is going to be ranked in search engine results. It won’t happen overnight, but in time, regular blogging will improve SEO (search engine optimization). Google (the most used search engine) uses a complex algorithm to rank websites. But they have said that length and quality of content are big factors in that algorithm. The best thing for you to do is blog at least once a week, to include relevant links in your content and aim for your blog posts to be between 700 and 1,000 words long. Keeping your entire website, not just your blog, up to date is extremely important for any business, no matter your industry or your size. Did you know that the lifespan of a website is only about three years? Technology changes rapidly in the span of three years, meaning everything could be looking, and running, a little behind the times. Your website also might not be mobile friendly anymore, which is a huge roadblock to success—especially for a local business. According to Google, more searches now happen from mobile devices than laptops or desktops. And the majority of mobile searches are made with the hope of finding local results. What this all boils down to, is that if your website doesn’t work on mobile, it doesn’t work. No matter your business or your target clientele, customers are looking for you online, via mobile devices. And if they can’t find you, or they can’t use your website quickly and easily, they will go to a competitor who has a website that is easy to use from a mobile device. You work hard to make sure your business is as good as it can possibly be. And as the digital face of your company, your website should work just as hard to please your customers as you do. You want a website that looks good, has relevant information about your business that customers seek, loads quickly and is easy to use on every device under the sun! Take some time today to look at your business’ website and see if it is up-to-date. Is it mobile friendly? Is it less than three years old? Do the pages load quickly? If the answer to all three of these questions isn’t yes, it is definitely time for you to overhaul your site. In the meantime, you can always get in touch with the experts at Skynet Solutions for help with any design, development or marketing needs, including your online business listing, website development, marketing or anything else you need to help make your business succeed. With our diverse range of skills and experience, we are sure to have the tools you need to make 2016 your business’s best year yet. You can fill out our online contact form on our website to get started today. You can also connect with us on Facebook, Twitter, Google+ and LinkedIn!

Marketing

Helping Local Entrepreneurs Find Success

Post author By Skynet Solutions
Post date May 10, 2016
No Comments on Helping Local Entrepreneurs Find Success

Small Business Week 2016 is over and we’re happy to announce that the SCORE Small Business Summit Tulsa 2016 was a huge success! We got great feedback from presenters and attendees and already have requests to bring the summit back next year! Skynet Solutions partnered with SCORE to collectively collaborate with multiple other local and state sponsors to offer Tulsa area small business and prospective small business owners an unprecedented networking and learning opportunity. This action packed small business summit was a great opportunity for small business owners and prospective small business owners from around the Tulsa area to network with and hear presentations from influential local business leaders and get personalized business consulting in a variety of areas. We had about 100 local entrepreneurs, small business owners and prospective small business owners who all came out to network with and hear presentations from speakers with The Small Business Administration, Constant Contact, Tulsa Economic Development Corporation, the Tulsa chapter of SCORE, Skynet Solutions and REI Women’s Business Center. These awesome speakers presented on a variety of topics including email marketing, small business taxes, bookkeeping for small businesses, social media marketing, how to create a business plan, small business structuring, search engine optimization principles and much, much more! The number one question most small business owners have is about marketing and how they can best utilize marketing principles to drive their business. This event brought together a variety of marketing experts and mentors to talk to small business owners about different marketing tactics and how they work so business owners can see what will be most successful for their business. The great part of this event was that it allowed entrepreneurs to talk directly with the people they need to know to get their business off the ground or take it to the next level. Unlike some other industry events we’ve been to which have so-called “experts” with no real world experience explaining how business owners should secure loans or incarnate to get the best tax benefits, the SCORE Small Business Summit was full of industry experts who could give sound advice to curious business owners. If someone wanted to know what documents they would need to secure a small business loan, there was a lender there for them to ask directly. If someone wanted to know what was the best use of their marketing budget, there were social media and email marketing experts there for them to consult with. National Small Business Week Every year since 1963, the President of the United States has issued a proclamation announcing National Small Business Week, which recognizes the critical contributions of America’s entrepreneurs and small business owners. Small businesses are the backbone of the American economy, creating about two-thirds of all the new jobs creating in the United States each year. About 50 percent of Americans in the workforce own or are employed by a small business. This year, National Small Business Week was from May 1-7 and as part of this, Tulsa SCORE organized a day full of discussion, networking and other opportunities that benefitted the local small business community. The event was designed by small business owners, for small business owners to equip them with the information and tools they need to make their small business as successful as possible. The Tulsa area has increasingly been recognized as one of the best places in the country to start a business. We want to continue to help foster this business-friendly environment by working together with the local business community to provide entrepreneurs with the resources they need to be successful. To learn more about the events that Skynet Solutions participates in and hosts, you can keep up with our blog, follow us on social media or give us a call. In the meantime, you can always get in touch with the experts at Skynet Solutions for help with your online business listing, website development, marketing or anything else you need to help make your business succeed. With our diverse range of skills and experience, we are sure to have the tools you need to make 2016 your business’s best year yet. You can fill out our online contact formon our website to get started today. You can also connect with us on Facebook, Twitter, Google+and LinkedIn!

Tags business startup, digital marketing, digital strategy, event, local business, marketing, score, search engine optimization, skynet solutions, small business, small business week, social marketing, social media, startup, Tulsa

Marketing

Google Deleting Unverified Business Listings

Post author By Skynet Solutions
Post date March 15, 2016
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Right now you’re probably asking yourself, “do I have a Google My Business listing?” Or even more likely, you’re asking yourself, “what is a Google My Business listing?” If you know the answers to both those questions, kudos. But for those who don’t, we’ll explain. The answer to the first question is probably yes, even if you have no idea what a Google My Business page is. Essentially, it is one business page that allows you to manage how all the information about your business appears on Google. That includes Google Maps, Google+ and good, old-fashioned Google search. Customers looking for your business will be able to find everything from pictures and reviews to hours and driving directions to your business on your Google My Business page. If you’ve ever created a Gmail or Google+ account for your business, chances are you have a Google My Business account. And customers are seeing it when they search for your business or search for local businesses like yours. This is a great, free resource for local business owners to make sure their customers have easy access to all their relevant business information. Sounds good, right? Two small problems here. One, if you didn’t even know you have a Google My Business account, you’re not managing it. That means the information on your page is probably out of date and may not be correct anymore. Two, Google is shutting down Google My Business pages that have not been verified. So even if you do have best, most frequently updated page out there, if it’s not verified it could be gone with little to no warning. They are also going to “unverify” pages that are inactive. And then they will delete the unverified pages. Google says this is part of their effort to provide their uses with only the highest quality, most reliable content available. And since a majority of customers rely on Google as their search engine of choice, you want to make sure you perform as well on Google as you possibly can. One of the best ways to keep your Google My Business page active and with a fresh supply of content is to keep on top of managing your Google+ page. Google+ might not seem like the most appealing social media platform to dedicate your time to—we know it’s not as fun as Instagram or Pinterest and that not as many people use it as Twitter or Facebook—it is important. It increases your rankings in Google search, which is still by far the most popular search engine in the world. Your customers are going to be searching for you with Google—and prospective customers are more likely to stumble across you in a Google search than any other way. You need to make sure you can be found quickly and easily and that all the information that comes up is completely accurate. Nothing frustrates a customer more than finding out the hard way that the address or hours listed on a business’ page are incorrect. Or even worse, not being able to find information online about a business they want to use. We discuss all of this and much more at the GYBO events we host with our partners at REI Oklahoma. We’ve been travelling all around Oklahoma hosting these events to help local business owners like you better understand things like map listings, search rankings, analytics and how all of these can affect your business. We’ll also discuss how to ensure your Google My Business listing is verified and doesn’t get deleted. We are hosting more of these GYBO events in the coming months, so keep an eye out for more information! You can check the events section of REI Oklahoma’s websitefor dates, times, locations and registration information, as well as other event information like topics covered and important statistics about why your business should be online. In the meantime, you can always call the experts at Skynet Solutions for help with your business listing, website development, marketing or anything else you need to help make your business succeed. With our diverse range of skills and experience, we are sure to have the tools you need to make 2016 your business’s best year yet. You can fill out our online contact formon our website. You can also connect with us on Facebook, Twitter, Google+and LinkedIn!

Tags google, google plus, googleplus, search engine optimization, search results, searchrank, searchranking, seo

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