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Marketing

Methods Used to Increase Website Traffic

White Button with Web Traffic on Computer Keyboard. Internet Concept.

If asked, most business owners would likely say they wish they had more website traffic. Website traffic can often directly translate to sales, increasing the revenue stream experienced by a business. These proven methods can help increase website traffic.

Advertising

Perhaps the most obvious method of increasing website traffic is engaging in paid search results. Paid advertising functions to build your brand and increase the amount of people that are being exposed to your site throughout the advertising process. To effectively increase sales, keywords should be scrutinized to have the biggest impact.

Social Media

Social media channels are undoubtedly the most effective free method of driving website traffic. Perhaps the most common way of doing this is to promote your content and services through your social media account with links that return to your website. Blog articles should contain an excerpt that will entice readers to follow the link to obtain more content.

Mobile Optimization

Recent studies have shown that nearly 56% of all web traffic to the leading US websites originates from a mobile phone. Smartphones now allow constant connectivity to the internet, meaning customers can find your business at any time. This is especially important for e-commerce sites to allow impulse buying without taking the time to find a computer.

Email Marketing

All businesses should have an email marketing list that is regularly being added to and updated. Email marketing allows customers who are already interested in products or information you offer to know when new content or products have been added to your website. Don’t be afraid to tastefully send emails to let members know this content is available.

You can always call the experts at Skynet Solutions for help with your business listing, website development, marketing or anything else you need to help make your business succeed. With our diverse range of skills and experience, we are sure to have the tools you need to make 2017 your business’s best year yet. You can fill out our contact form to get started today. You can also connect with us on Facebook, Twitter, Google+ and LinkedIn!

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Marketing

The Benefits of Social Media Marketing

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It’s no secret that social media marketing is one of the best steps businesses can take to further their business goals. With over 1.71 billion monthly active users, Facebook has become the go to social media network for businesses of all sizes. With the addition of social media in your marketing plan, several major benefits can be achieved.

Content Syndication

Social media profiles function as an easy accessible content distribution channel for businesses that they may have not had previously. Content syndication across social media platforms can help build brand recognition and introduce potential new customers to your brand or products. When a user shares content previously posted by your business, even more individuals will be introduced to your business, encouraging further growth.

Company Humanization

Social media marketing allows businesses to connect with their customers on a human level, creating a bond that otherwise would not have been possible on such a massive scale. This connection can help build brand loyalty and result in sales conversions that might never have been available. By building your social media networks you will be consistently improving your conversion rates.

Cost-Effective Marketing

Paid advertising through Facebook or Twitter is affordable to any business large or small. By determining your budget and gradually increasing it with more product demand, social media advertising couldn’t be easier or more effective. Some social media marketing efforts can even be done at no-cost for business owners if they invest the time necessary for growth.

You can always call the experts at Skynet Solutions for help with your business listing, website development, marketing or anything else you need to help make your business succeed. With our diverse range of skills and experience, we are sure to have the tools you need to make 2016 your business’s best year yet. You can fill out our contact form to get started today. You can also connect with us on Facebook, Twitter, Google+ and LinkedIn!

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LinkedIn for Small Business Growth

When businesses begin establishing their social media presence, one platform is almost always underutilized or completed neglected. LinkedIn can add a professional element to business’s social media marketing plan. LinkedIn was created to be a community of professionals that are interested in how other market their business and themselves, giving the ability for small businesses to reach out to top performers and adjust their social media marketing strategies accordingly.

LinkedIn company pages can function as a free marketing tool to function as a supplemental page to create organic traffic to a primary website. Company pages also get phenomenal search rankings due to the nature of social media platforms and the inclusion of keywords within the company description. If a primary website isn’t performing great, a supplemental company page on LinkedIn can help bridge the gap in search results to help others find a business’s primary page.

Creating a company page on LinkedIn can also help a sales representative for a company create positive business to business sales connections. With the overwhelming majority of employees within companies creating personal LinkedIn pages, finding the correct person to reach out to has become an easy process. Making person to person marketing more easily done. This can help build rapport between two company representatives and result in increased sales potential.

One of the biggest factors for drawing businesses onto LinkedIn, is the opportunity to search endless amounts of profiles during a hiring process. Personal LinkedIn profiles function as supplemental data to a potential candidate’s resume. When a business finds a candidate that may meet their needs, they have the ability to reach out to them directly and encourage them to apply directly from the job posting. This can help recruiters within a small business effectively diversify and fill out their company needs.

If you are struggling with your social media content and outreach strategies, Skynet Solutions can help you succeed in this growing medium. You can fill out our contact form to get started today. You can also connect with us on Facebook, Twitter, Google+ and LinkedIn!

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Marketing

Exploiting Publishing Calendars for Social Media

In the journalism industry, editorial calendars are used to control the scheduled release of information and content. If the content is released too late, it will no longer be relevant to audiences that it is intended to reach. With the transition from print media to online formats, many journalistic outlets are still using editorial calendars for new stories, however, with the rise of social media, these calendars have begun to include social media as well.

For businesses that aren’t journalistic outlets but have social media profiles, creating an editorial calendar can help organize content while keeping it consistent and relevant. Publishing calendars can help the great writers employed at a business keep on task while keeping in step with the objectives of the business. If the business has a group of writers that specialize in different topics, a publishing calendar can help divvy up content that matches the strength of a given writer. The amount of content that is included in the calendar is at the discretion of the business, but it is important to not give the writers more content to write than is manageable.

One of the best reasons for creating a publishing calendar for social media is that it creates a record of when the content was posted and what that content was. This can be helpful for determining future analytics to see what content worked the best and received the most engagement. By having this data handy, successful social media implementation will be a breeze. The downside is analytics take time to gather and during that time some good and bad times may come. Just remember it’s all part of the process!

If you are struggling with your social media content and outreach strategies, Skynet Solutions can help you succeed in this growing medium. You can fill out our contact form to get started today. You can also connect with us on Facebook, Twitter, Google+ and LinkedIn!

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Marketing

Utilizing Video in Small Business Marketing

Video is a powerful medium for showing complex information in an easily digestible format. With the implementation of a video marketing strategy, potential customers will be more apt to show interest in a small business or the products and services they offer.

In recent years, video has become a prominent source of information dissemination in the social media age, particularly with the millennial generation. Recent research from a variety of sources has found many different positives to having video within a diversified advertising and marketing plan.

The Forrester Research Group stated that “video is fifty-three times more likely than text pages to appear on the first page of a search engine”. Recent YouTube data has also shown that the platform reaches more 18 to 49-year-olds in America than any U.S. cable network with its free to use service.

Hiring a production company will always take the stress out of creating a video for a marketing campaign, however, it isn’t always necessary. YouTube recently announced a new free app called “YouTube Director” which allows small business owners to create, edit and add music to their own custom advertising videos.

This advancement makes it easy to spend the money that would have went towards video production on things like promoting the completed video through an AdWords campaign. When creating a video for an advertising or marketing campaign there are a few simple rules to maintain effectiveness.

Ensuring videos are short and to the point will make editing easier, while ensuring the video is easily taken in. With any advertising or marketing campaign, adding a call to action to encourage customers to use your products and services is essential. When the video is finished, checked for accuracy and edited to the businesses liking, it’s time to start promoting it.

The easiest, free ways to promote a new video will be through email, social media, personal websites and YouTube. Video can also be a perfect addition to online campaigns where visual elements shine!

If you are struggling with your social media content and outreach strategies, Skynet Solutions can help you succeed in this growing medium. You can fill out our contact form to get started today. You can also connect with us on Facebook, Twitter, Google+ and LinkedIn!

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Marketing

Using Snapchat for Businesses

Kuala Lumpur,Malaysia 9th April 2015,Released in September 2011, Snapchat is popular a photo messaging application.

Snapchat has surpassed 100 million daily active users that send 400 million snaps each day, making it one of the fastest-growing social networks currently. With the average age of Snapchat users ranging from 18 to 34, this may be a target demographic that some businesses are struggling to hit. If a business is interested in using Snapchat, there are several different uses for Snapchat that can be utilized to help ensure growth.

While offering direct messaging, the most viewed content on Snapchat is released through Snapchat stories. This combination of pictures and video are available 24 hours and can be watched repeatedly by Snapchat users. With Snapchat’s native features, including text, emojis and filters, creating interesting content is as easy as a swipe of the finger.

Inside Looks

Consumers who follow a business on Snapchat can often get an inside look at the business. This is an excellent way to create a bond and sense of inclusion that strengthens brand loyalty. By offering real-time snaps during an event or previewing upcoming products, Snapchat offers unique insight to your followers.

Contests and Promotions

Snapchat stories offer a unique opportunity to show content sequentially in the order it was posted to create one story. This can be utilized to add a promotion or discount at the end of the story to ensure that consumers are exposed to content that is presented. By offering this at the end of the story, consumers are more inclined to watch the story in its entirety.

Behind the Scenes

Showing off a company’s facilities and enhancing the image of a company is easy with Snapchat. By providing behind-the-scenes content to followers, they have a direct look at the company culture. By showcasing work parties, warehouse operations and production techniques, companies can show why they are different from competitors.

If your business is in need of a professional, functional website with the ease of use customers will appreciate, call us today or contact us through our online form! You can fill out our contact form to get started today. You can also connect with us on Facebook, Twitter, Google+ and LinkedIn!

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