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Month: July 2017

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Marketing

Is Your Website Making This Common Mistake?

In recent years, there has been a growing trend among small business owners. Many hold a common belief that once their website is published, nothing else is required to skyrocket to the top of Google search engine rankings and increase their profits. Unfortunately, publishing your website is just the start of building your online reputation and requires the appropriate nurturing to ensure your place in the digital world.

One of the biggest mistakes webmasters make is neglecting their new website and not giving it the appropriate attention it needs to thrive and grow. For instance, if you had already been to a website and no new content was added, what incentive would you have to return? Not only is this a problem from a consumer perspective, Google ranking relies heavily on content updates to determine how visible your website should be.

Writing Content for SEO

One of the easiest ways to provide free new content to your website is by adding a blog. With modern content management systems like WordPress, continually providing exciting and relevant content your website has never been easier. Not only will consumers have a reason to keep coming back to your website, Google will index your new pages as easily searchable data based on keywords or phrases you put into that content. To combat this problem, a new blog should be added to your website at least once a week with relevant terms you are hoping to rank for. It is also important to update any existing content on your website that is below 300 words per page and not utilizing the keywords or keyword phrases you hope to rank. It is important, however, to ensure the keywords are utilized properly and not just stuffed improperly to ensure you aren’t penalized by Google’s page crawlers.

Still Need Help With Content Writing?

If you need any help keeping up with your blogging requirements or updating your existing content, call the content creation experts at Skynet Solutions. We can write interesting, fresh content for any industry or business, as well as handling your social media and other Broken Arrow marketing needs. You can fill out our contact form to get started today. You can also connect with us on Facebook, Twitter, Google+ and LinkedIn!

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Marketing

The Benefits of Blogging for Small Business

cloud of words or tags related to web design on a vintage slate blackboard with a chalk and cup of coffee

You would be hard-pressed to find a website topping the search results that doesn’t have a blog incorporated into their website design. Adding a blog portion to your website, and regularly updating it with relevant content, is one of the easiest ways to help build your company reputation and enhance your user experience. Here are some of the benefits of blogging for small businesses:

Increased Traffic

If your website consists of only a few pages that contain static information, it is likely that visitors won’t have much of a reason to keep returning. For this reason alone, having a blog incorporated into your website is an absolute necessity. Blogging also provides great content to utilize in social media posts to redirect traffic to your website.

Build Credibility

Blogging also provides small businesses the opportunity to build credibility in both their industry and with their potential customers. Regularly providing industry specific information and entertaining and groundbreaking blogs will ensure that you are a company others can trust. Establishing and nurturing this aspect of your marketing strategy can provide long-term success for your small business.

SEO Boost

Each blog you create becomes an indexed post on your website. By focusing on utilizing targeted keywords and phrases in each blog, you are nurturing your website SEO and improving your search engine ranking. Regularly providing fresh content that falls under these guidelines is one of the easiest ways to consistently boost your SEO.

Lead Conversion

Depending on what your desired goals are, blogging provides a way for businesses to provide a viable call to action. If you want to add more people to your mailer lists, make a call to action for that. Need more sales? Encourage sales at the end of your posts. Blogging provides information that potential customers are searching for with the opportunity to encourage the conversion.

Still Need Help With Blogging?

At Skynet Solutions, we understand the power incorporating a blog into your marketing strategy has. We write and post SEO ready content and blogs for our clients so they can focus on providing the best products and services possible. If you are interested in our affordable content writing services, you can fill out our contact form to get started today. You can also connect with us on Facebook, Twitter, Google+ and LinkedIn!

Categories
Marketing

Basic Marketing Strategies Small Businesses Can Implement Today

Marketing concept torn newspaper headlines reading marketing, strategy, branding, advertising etc

As a small business owner, diving into your own marketing strategies can seem a bit daunting. Knowing the proper ways to start promoting your business without breaking the bank is crucial in building your sales and encouraging new customers to choose your products or services over a competitor. Here are some of the ways small business owners can start marketing today:

Content Optimization and SEO

Updating your website content to target your key markets is crucial in attracting new clients. Take the time to review your web content to ensure it contains the proper keywords and is properly placed on your website for maximum impact. Research the proper keywords and implement them into your strategies.

Improve Social Media Strategies

Social media is now the easiest way to connect directly with your target audiences. As more and more individuals start social media profiles, it is important that your business is there to grow with them. Following industry standard practices will help ensure your social media strategies are the most effective. It can also be important to perform a social media audit to ensure you are utilizing the best platforms for your business.

Start a Newsletter

It’s likely that you have been collecting email addresses from your customers since the formation of your business and if you haven’t now is the perfect time to start. Creating a newsletter is an easy way to start engaging with your audiences and keeping them informed about your products, services or company news. Email marketing remains one of the best returns on investment for businesses across many different industries.

Still Need Assistance with Marketing?

You can always get in touch with the experts at Skynet Solutions for help with your online business listing, website development, social media marketing or anything else you need to help make your business succeed. With our diverse range of skills and experience, we are sure to have the tools you need to make 2017 your business’ best year yet. You can fill out our contact form to get started today. You can also connect with us on Facebook, Twitter, Google+ and LinkedIn!

Categories
Digital Marketing News Marketing

Google My Business Provides New Post Feature

Google My Business

Google has recently started providing a new feature to users of Google My Business and although your profile may not have it yet, the change is likely on the way. Access to the experimental service has been initially provided through invite only but Google is hoping to expand this feature to more businesses over time. If you currently have access to the service, it will be found in your Google My Business account under “Manage Location”.

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