As a small business owner, you are likely too busy running your company and keeping your customers happy to invest the necessary time needed in digital marketing to help your business grow. If you are reading this article, it’s likely that you have considered outsourcing your digital marketing but may be curious about why you would want to.
If you have worked with a web designer before, you likely have heard the phrase “Content is King.” at least once. While having a easy to navigate and attractive website design is important, the content that is found on your website will ultimately determine whether or not a visitor to your website results in a conversion. For this reason, we will explore the importance of the content services that Skynet Solutions provides with Tulsa web design services.
Before we delve into how web content can benefit your new website design, it is important to understand what web content is. At its most basic level, web content can be broken into two distinct categories, text and other media. While having great images and video on your website is great for engagement, we will be focusing primarily on text based content and its role in search engine optimization.
In our experience with Tulsa website redesigns, we often find that the client’s previous web designer invested all of their time into creating a great UI, but then filled the website with generic content with no real SEO value. This can mean that the hard earned money spent designing the perfect website is lost as your website falls in search engine ranking. To combat this problem, Skynet Solutions creates quality content written for the web with our Tulsa web design services to improve your search engine rankings.
To achieve this, Skynet Solutions performs extensive keyword research and creates your content to tastefully and effectively utilize the most effective keywords and keyword phrases to help improve your SEO. This delicate process is designed to ensure that your website content is informative and valuable to visitors of your website, while also appealing to the requirements looked for by Google bots that scan your website. For continued content updates, Skynet Solutions also offers SEO ready blogging services.
No matter what content writing services you need, we are ready to share our expertise with you. At Skynet Solutions, we know how to find the right keywords and tone for your written message to make the greatest impact. You can fill out our contact form to get started today. You can also connect with us on Facebook, Twitter, Google+ and LinkedIn!
In recent years, there has been a growing trend among small business owners. Many hold a common belief that once their website is published, nothing else is required to skyrocket to the top of Google search engine rankings and increase their profits. Unfortunately, publishing your website is just the start of building your online reputation and requires the appropriate nurturing to ensure your place in the digital world.
One of the biggest mistakes webmasters make is neglecting their new website and not giving it the appropriate attention it needs to thrive and grow. For instance, if you had already been to a website and no new content was added, what incentive would you have to return? Not only is this a problem from a consumer perspective, Google ranking relies heavily on content updates to determine how visible your website should be.
One of the easiest ways to provide free new content to your website is by adding a blog. With modern content management systems like WordPress, continually providing exciting and relevant content your website has never been easier. Not only will consumers have a reason to keep coming back to your website, Google will index your new pages as easily searchable data based on keywords or phrases you put into that content. To combat this problem, a new blog should be added to your website at least once a week with relevant terms you are hoping to rank for. It is also important to update any existing content on your website that is below 300 words per page and not utilizing the keywords or keyword phrases you hope to rank. It is important, however, to ensure the keywords are utilized properly and not just stuffed improperly to ensure you aren’t penalized by Google’s page crawlers.
If you need any help keeping up with your blogging requirements or updating your existing content, call the content creation experts at Skynet Solutions. We can write interesting, fresh content for any industry or business, as well as handling your social media and other Broken Arrow marketing needs. You can fill out our contact form to get started today. You can also connect with us on Facebook, Twitter, Google+ and LinkedIn!
If you are managing your own social media accounts, you likely are already engaging in content creation and content curation, even if you don’t realize it. To better understand what each of these means and why it is important, it is first necessary to define the terms. Content creation is developing your own original content for social media, while content curation is utilizing relevant content from other sources that your social media audiences will be interested in or find value in.
It would be great if we had the ability to tell you which content type should be utilized and what percentage ratios they should be used; however, no business and their audience are the same. This unique challenge for each business requires the ability to remain flexible and test your content strategies to determine the best return on investment. However, there are some helpful guidelines you can follow to ensure the best return on investment for both your business and its potential customers.
Content creation should involve the creation of unique social media posts, blogs that can be easily shared on social media and other visual content such as videos, infographics or relevant images. This content should always link back to your website to drive traffic and sales conversions whenever possible. It is important to not overdo it when pitching your products to customers. If you are continually trying to sell, they will likely be turned off by future content updates.
To successfully provide relevant curated content, a social media manager really only needs to find and share information that they find relevant to their business or the businesses audience. Depending on your business strategies, content curation can also include viral videos or memes to help boost engagement. Determining the proper content curation strategies and the frequency of posts including them takes some trial and error but will benefit your business immensely when determined.
You can always call the experts at Skynet Solutions for help with your social media management or anything else you need to help make your business succeed. With our diverse range of skills and experience, we are sure to have the tools you need to make 2017 your business’ best year yet. You can fill out our contact form to get started today. You can also connect with us on Facebook, Twitter, Google+ and LinkedIn!
Content marketing focuses on the creation and sharing of content such as blogs, social media posts and video. In most cases, this content won’t blatantly promote a brand or company but instead serves to create buzz around their products or services. Follow these crucial points to ensure your content marketing is as successful as possible.
One of the biggest reasons to invest in content marketing is to give potential readers valuable information about your products or services. A blog post will generally have to meet a 300-word minimum to be effective in SEO scoring. However, more value can be added by taking the time to write more words. Longer content is great for the utilization of keywords if your content is well written. Anywhere between 1000 and 1500 words should be sufficient in most cases to concisely get a point across. Longer content is also valuable for increasing average user time on page stats and promoting engagement or shares.
Let’s face it, there are a lot of businesses out there that likely are promoting the same products or services that you are. For this reason, it is incredibly important to ensure your content is unique and not like every other competitor. Being unique can help set you apart from the competition in your given industry.
One of the biggest problems small business owners run into with a content marketing strategy is keeping a consistent flow of new content. If you only make a blog or social media post about your newest products or services, the potential customer will likely tune out. Being consistent with valuable content related to your business or industry can help boost engagement and propel the search engine rankings of your business’ website.
You can always call the experts at Skynet Solutions for help with your business listing, website development, marketing or anything else you need to help make your business succeed. With our diverse range of skills and experience, we are sure to have the tools you need to make 2017 your business’ best year yet. You can fill out our contact form to get started today. You can also connect with us on Facebook, Twitter, Google+ and LinkedIn!
In the modern technological world, the most elusive and proven way to develop a following is to write content that will be shared and viewed so much that it becomes a piece of “viral content”. Whether this is a blog, video, photos, or any piece of digital content, the key is creating content that users will want to share with people who in turn will want to share the same content in an endless cycle. There are limits to going viral. No one person can force content to reach the shareability level required no matter how well they produce that content. The key is creating content that people connect with on an emotional or empathetic level and doesn’t have to fall into one simple categorical genre. As we’ve all seen viral content can be anything from images of cats with pizza slices to fail videos. Positive content always has more potential to go viral than negative content. People love to share inspirational messages and creating content that fits that mold will be more palatable to wide audiences. By choosing a target emotion and crafting the message to achieve invoking those feelings the reader feels a sense of connectedness. Tidbits of information are easily digestible in the digital world of today. Consumers don’t have the ability to sit through long content because they will lose interest if the message takes too long to achieve. The key to creating successful viral content is keeping the message short but powerful. The final component to creating viral content is making sure your message is something consumers are willing to share that won’t compromise their sense of individuality and morals. With the growth of social media sites, sharing content has never been easier. With the click of a button content can be sent to thousands or even millions of possible consumers. Though these methods won’t ensure content goes viral, it’s a good starting place for any content hoped to gain traction. Who you know will never outweigh originality or creativity. If you think you have the next viral content idea, get out there and create it!
Skynet Solutions offers premium eCommerce support services, digital marketing, SEO implementation, custom development & graphic design.
